Run the Whole Audit, Then Drill In
Three moves take you from a full scan to a prioritized fix list.
Review GBP & Website Match
This half compares the details on your website against your profile and marks each one. It covers your NAP, whether your primary category and city appear in your title and meta, your local keywords, your hours day by day, and your category pages.
What it checks
- Name, address, and phone consistency
- Primary category and city in title and meta
- Local keywords in content and headings
- Operating hours, day by day
- A page for each category
Where to find it
Start with the NAP match check, then work down to hours and category pages.
Review Website Quality
The second half looks at the quality of the page itself, independent of your profile. It scores how much content you have against simple bands, runs a spelling check that points to the exact word, and lays out your header hierarchy.
What it scores
- Content depth against word-count bands
- Spelling, with the exact flagged word
- Header structure from H1 to H6
Where to find it
Dig deeper with content length, header structure, and spelling.
Prioritize and re-run
Work top to bottom. Fix the consistency issues first because they are the clearest signals, then improve content quality. Re-run the audit after each round to confirm the flags clear.
Fix
New to the specifics? The city and category guide and the local keywords guide are good next stops.