If a nearby clinic lists 10 or more services on their Google Business Profile, they may consistently outrank you in local search.
More service entries send stronger signals to Google that a business matches a wider range of patient queries—so even if you offer the same treatments, you may not show up for as many searches.
Why Listing Volume Matters
Google rewards comprehensive profiles. When you list more services, you capture queries and appear in more “dentist near me” results for specific treatments—from routine checkups to cosmetic and emergency care. Competitors who hit double digits in service listings commonly secure top spots, while profiles with fewer entries miss out on those visibility gains.
Local Scan: Measure Your Service
Local Scan from GMB Everywhere benchmarks your services against the competition in seconds. In the Services tab, you can:
- Total service count: See exactly how many treatments each clinic lists.
- Service gaps: Identify which treatments top-ranked clinics offer that you haven’t listed.
To get started, head to gmbeverywhere.com and add the extension to your Chrome browser.
Then open Google Maps and search for your business name. Click Local Scan in the left panel.
A new tab will appear. Click the Services tab. You can view a sample Local Scan above to see what the results look like.
Check the Services Tab First
Having this data gives you a clearer picture of how to set up services on your Google Business Profile. A few things to keep in mind:
- Add only services you truly provide.
- Give each service a short, clear description—what it is, who it helps, and what the expected outcome is.
- Attach a good photo for your priority services, if it helps understanding.
- Make sure your categories match the services you list.
- Ask happy customers to mention the exact service they used in their review.
- Re-run your Local Scan monthly. See which services start showing up more often, then improve titles and descriptions for the ones that matter most.
Conclusion
A service-count gap can quietly cost you visibility. Run a free Local Scan to see which services you’re missing and how listing volume correlates with higher local rankings.
You’ll get a clear picture of which services to add, helping you match competitors who list more services and appear in more local searches.