Does Your Competitor Rank Higher Because They List More Services?

If a nearby clinic lists 10 or more services on their Google Business Profile, you might have noticed they consistently outrank you in local search. More service entries send stronger signals to Google that they match a wider range of patient queries—so even if you offer the same treatments, you don’t show up for as many searches.

Why listing volume matters

Google rewards comprehensive profiles. When you list more services, you capture queries and appear in more “dentist near me” results for specific treatments—from routine checkups to cosmetic and emergency care. Competitors who hit double digits in service listings commonly secure top spots, while profiles with fewer entries miss out on those visibility gains.

Local Scan: Measure Your Service

Local Scan from GMB Everywhere benchmarks your services against the competition in seconds. In the Services tab, you can:

• Total service count: See exactly how many treatments each clinic lists.
  
  
• Service gaps: Identify which treatments top-ranked clinics offer that you haven’t listed.
  
  

To get started, head to gmbeverywhere.com and add the extension to your Chrome browser.

Then open Google Maps and search for your business name. Click Local Scan in the left panel.

A new tab will appear. In this new page, click the Services tab. You can see a sample link here.

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Check the Services tab first

Having the insight on these things can give your new perspective in setting up services for your Google Business Profile. Additionally: 

• Add only services you truly provide.
  
  
• Give each service a short, clear description (what it is, who it helps, expected outcome).
  
  
• Attach a good photo for your priority services, if it helps understanding.
  
  
• Make sure your categories match the services you list.
  
  

• Ask happy customers to mention the exact service they used in their review.
  
  

• Re-run your Local Scan monthly. See which services start showing up more often, then improve titles and descriptions for the ones that matter most.
  
  

Conclusion

Don’t let a service-count gap hold you back. Run a free Local Scan now to see which treatments you’re missing and how listing volume correlates with higher local rankings. In under a minute, you’ll get a step-by-step plan to expand your service menu, boost your visibility, and start overtaking competitors who currently list 10+ services.

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