If you run a small or medium-sized business, you already know how important your Google Business Profile is. It's what shows up when people nearby search for the services or products you offer. A well-kept profile means more people find you, more people trust you, and more people walk through your door or visit your website.
The problem is that keeping it updated takes time. Writing posts, replying to reviews, uploading photos, adding new info — it all adds up. That's where Paige comes in. Paige is an AI tool built by Merchynt that manages your Google Business Profile for you, so you can spend your time on the parts of your business that actually need you.
Why Automate Your Google Business Profile
Keeping your profile fresh matters for local search rankings. Google looks at how active your profile is — things like recent posts, new photos, and review replies all count. But doing all of that by hand, especially if you have more than one location, gets old fast.
Automation takes the repetitive work off your plate. Your profile stays consistent and up to date without you having to log in every day. That means fewer missed reviews, fewer outdated details, and more time to focus on your customers.
What Paige Does
Paige is an AI-powered assistant made by Merchynt. It reads your website and your Google Business Profile, learns about your business, and then handles the day-to-day management for you. Here's what it covers:
- Automated Posts: Paige writes and publishes posts to your profile on a schedule. Each post is tailored to your business and optimized for the keywords that matter to you.
- Image Optimization: When you upload photos, Paige adds keywords, descriptions, alt text, and geotags before they go live. It also uses your images in posts and can turn them into short videos.
- Review Replies: Paige can respond to reviews automatically or suggest replies for you to approve. It learns your tone so responses sound like they came from you. It can also flag reviews that break Google's guidelines.
- Q&A Management: Paige creates relevant questions and answers them on your profile, pulling info from your website so nothing is off-topic.
- Reporting: You get heatmap reports showing how your local rankings have changed, along with suggestions for what to improve next.
One of the things that sets Paige apart is that it keeps learning. It looks at what's working and what isn't, and adjusts over time. You can also train it to match your voice and style, so your profile still sounds like you.
Who Paige Is For
Paige works well for business owners who don't have the time (or the interest) to manage their Google Business Profile manually. It's also a good fit for agencies running profiles for multiple clients, since it handles each one separately.
Merchynt, the company behind Paige, has been working on Google Business Profile optimization for years. You can read what other customers have to say on Trustpilot and Google.
Pricing and Getting Started
Setting up Paige is straightforward. You upload your business info, connect your Google Business Profile, and Paige takes it from there. You can sign up for a trial here. Plans start at $99 per month per profile, with a $1 trial to get started.
If you're looking for something lighter to start with, GMB Everywhere is a free Chrome extension that helps you audit and optimize your Google Business Profile using AI.
Conclusion
Managing your Google Business Profile doesn't have to eat up your week. Tools like Paige handle the routine work — posting, review replies, image optimization, Q&A — so your profile stays active and competitive without constant attention. If you've been putting off those updates, this is an easy way to get back on track and let the tool do the heavy lifting while you focus on running your business.
Author
Justin Silverman — LinkedIn