10 Best AI SEO Tools To Launch Your White Label Agency With

10 Best AI SEO Tools for White-Label Agencies

Not every AI SEO tool is made with agencies in mind. Before you pick one, think about whether it actually solves the problems you're dealing with now and whether it can keep up as you take on more clients. Here's what to look for:

• Built-In AI Features: Look for tools where AI is part of the core experience, not just added on top. Things like auto-generated content, smart audits, and ranking predictions should actually save you time on every account.
• White-Label Options: Your clients should never see another company's name. Pick platforms that let you use your own logo, colors, and branding on dashboards, reports, and client portals.
• Automation That Scales: Manual work eats into your margins. Go with tools that handle reporting, posting, review replies, and rank tracking automatically so you can take on more clients without hiring at the same pace.
• Works With Your Other Tools: Whatever you pick should play nicely with Google Business Profile, Google Analytics, Search Console, and the other tools you already use.

With that in mind, here are the 10 best AI SEO tools we recommend for white-label agencies.

1. Paige: The AI GBP Manager - www.merchynt.com/paige

If your agency does local SEO, Paige is one of the best AI tools out there for managing Google Business Profiles. Instead of logging into each profile one by one, Paige works like a marketing assistant that runs on autopilot. It handles posting, review replies, image optimization, and reporting across all the profiles you manage. If you're dealing with dozens or even hundreds of locations, that kind of hands-off help makes a big difference.

Key Features of Paige:

• AI-Generated GBP Posts: Paige reads your website and Google Business Profile, then writes, schedules, and publishes posts that are tailored to each business. You can also share those posts to social media, add your logo, and include a custom call-to-action.
• Automated Review Replies: Paige can reply to reviews on its own or suggest replies for you to approve. It learns your tone over time and can flag reviews that break Google's rules.
• Image Optimization: Upload your images and Paige takes care of the rest, adding keywords, descriptions, alt text, and location tags. Those images get used in GBP posts, added to your profile's media section, and can even be turned into short videos for social media.
• Q&A Management: Paige creates helpful questions and answers them right on your Google Business Profile. It pulls from your website content, so everything stays on-topic and nothing gets repeated.
• Heatmap Reporting: See how local rankings have improved with easy-to-read heatmap reports. You can customize what your clients see, so they only get the info that matters to them.
• Citation Building: Paige builds and keeps up 40+ citations using your GBP data. Your business name, address, and phone number stay consistent across directories, and everything updates monthly on autopilot.

Paige Pricing Plans:

Paige is priced at $99 per month for each Google Business Profile you onboard, with an optional $40 add-on for citations (discounted to $20 for agency partners).

Source: Paige Pricing Page

2. Semrush

Semrush is like a Swiss Army knife for digital marketing. It brings keyword research, site audits, rank tracking, competitor analysis, content planning, and ad insights all into one place. If you want a single platform that covers most of your SEO and marketing needs, Semrush is hard to beat.

Key Features of Semrush:

• Keyword Research: Type in one keyword and get thousands of ideas back. You can find gaps between you and your competitors and build a keyword plan that connects directly to your content and campaigns.
• On-Page SEO: Run site audits that find technical problems and tell you exactly what to fix first. The on-page checker also scores individual pages and gives you clear steps to improve their rankings.
• Local SEO Tools: Manage your business listings, track how you show up on Google Maps, and keep an eye on reviews with AI-suggested replies. You can also schedule GBP posts and social media content from the same dashboard.
• SERP Tracking: See daily ranking changes across Google and other search engines, catch algorithm updates early, and track where you show up in both organic and paid results. There's also a local heatmap that shows your rankings across different areas on a map.
• Backlink Analysis: Semrush has one of the biggest backlink databases out there (over 43 trillion links). Use it to check your link profile, find new link opportunities, clean up bad links, and see how you stack up against competitors.

Semrush Pricing Plans:

Semrush offers three core plans:

• Pro Plan: $139.95/month – suited for freelancers and small businesses
• Guru Plan: $249.95/month – built for growing agencies and mid-size teams
• Business Plan: $499.95/month – designed for large agencies and enterprises

All plans include a free trial so you can explore features before committing.

Source: Semrush Pricing Page

3. SE Ranking

SE Ranking gives you a lot of the same features you'd find in more expensive platforms, but at a lower price point. It covers rank tracking, keyword research, competitor analysis, site audits, on-page tips, backlink monitoring, and white-label reporting all in one place. Its local marketing tools and AI content features have made it a popular choice for agencies running local SEO campaigns.

Key Features of SE Ranking:

• Rank Tracker: Get daily keyword ranking data for your clients across different search engines and locations. There's also a built-in page checker that tells you why a page isn't ranking well and what you can do about it.
• Website Audit: Check any website's health in minutes and get a clear list of issues to fix, sorted by what matters most. You can turn those results into a client-ready report in just a few clicks.
• Local Marketing Management: Schedule Google Business Profile posts, manage listings across directories, and keep track of reviews from one dashboard. These tools are especially handy if you're managing multiple locations.

SE Ranking Pricing Plan:

• Essential Plan: $65/month – designed for individual SEO professionals
• Pro Plan: $119/month – targets agencies and small teams with multiple manager seats
• Business Plan: $259/month – built for large agencies with unlimited projects and high-volume keyword tracking

Source: SE Ranking Pricing Page

4. Ahrefs

Ahrefs is known for having one of the best backlink databases in the business, but it's grown into much more than a link tool. It now covers keyword research, site audits, rank tracking, content ideas, and AI-powered content planning. If your agency needs really detailed data and wants to see exactly what competitors are doing, Ahrefs is a strong pick.

Key Features of Ahrefs:

• Keyword Explorer: Get detailed info on any keyword, like how often people search for it, how hard it is to rank for, and how much traffic it could bring. AI suggestions also help you find keyword ideas you might miss on your own.
• Site Audit: Crawls your client's website and finds problems that could be hurting their rankings, like slow pages, broken links, or issues with how Google reads the site. Everything is ranked by importance so you know where to start.
• Rank Tracker: Keep an eye on keyword rankings over time. You can see how you're doing on desktop and mobile, across different countries, and whether you're showing up in special search features.
• White-Label Reporting: Build custom reports with your branding that pull data from any part of Ahrefs. Great for agencies that need polished reports to send to clients on a regular schedule.

Ahrefs Pricing Plan:

Ahrefs offers tiered plans to fit different agency sizes:

• Lite plan: $129/month – suited for small businesses and personal projects
• Standard plan: $249/month – ideal for freelance SEOs and marketing consultants
• Advanced plan: $449/month – built for in-house marketing teams and growing agencies

Source: Ahrefs Pricing Page

5. BrightEdge

BrightEdge is made for big-scale SEO. It leans heavily on AI to help with both regular search and newer AI-powered search results. If your agency works with bigger clients or brands with lots of locations, BrightEdge gives you the data and automation to manage it all. The pricing is custom and usually on the higher side, so it's best for agencies with bigger budgets.

Key Features of BrightEdge:

• AI-Driven Insights: BrightEdge uses AI to suggest what content to create, predict ranking opportunities, and show you where competitors are pulling ahead.
• Keyword and Competitor Research: Find high-value keywords and see what your competitors are doing across organic search, paid ads, and local results.
• Site Audit: Automatic scans find and rank technical issues on your site, from broken links to pages Google can't read properly, so nothing gets missed.
• Content Optimization: Tools that help you write and improve pages with real-time scores, keyword tips, and comparisons to what's already ranking.
• SEO Copilot: An AI assistant that looks at your performance data and gives you suggestions on what to do next. Think of it like having an extra analyst on the team.
• Custom Reporting: Build dashboards that show traffic, rankings, and page performance for every client. You can schedule reports to go out automatically.
• Local and Mobile SEO: Tools to help you show up better in local search and on mobile devices, with tracking for individual locations.
• Integrations: Connects with Google Analytics, Search Console, your CMS, and other marketing tools so everything works together.

Source: BrightEdge Website

6. Moz Pro

Moz Pro has been around for over a decade and is still a reliable choice for agencies that want something simple and easy to use. Its Domain Authority score is one of the most well-known metrics in SEO, and the platform covers all the basics without overwhelming you with complexity.

Key Features of Moz Pro:

• Keyword Research: Find keyword ideas with search volume, difficulty scores, and click-through estimates. The suggestions make it easy to put together a content plan quickly.
• Site Audits: Automatic scans catch technical problems like broken links, duplicate pages, and crawl errors, and show you how to fix them.
• Rank Tracking: Track your keyword rankings over time across different search engines and locations. You can also see when competitors move up or down.
• Backlink Analysis: Use Moz's Link Explorer to see who's linking to you, understand where your link strength is coming from, and find chances to earn better links.
• On-Page Optimization: Get tips for each page on things like title tags, descriptions, headings, and content quality to help that page rank better.
• Custom Reporting: Build branded reports that pull data from the whole Moz Pro platform and schedule them to go out to clients on a regular basis.
• API Access: If you need it, you can plug Moz data like Domain Authority and backlink info into your own tools or dashboards.

Moz Pro Pricing:

• Starter Plan: $49/month – for small businesses or startups managing a single website
• Standard Plan: $99/month – suitable for small businesses needing core SEO features
• Medium Plan: $179/month – their most popular plan with full access to keyword research tools
• Large Plan: $299/month – designed for larger businesses and agencies needing comprehensive data and higher limits

Source: Moz Pro Pricing Page

7. AgencyAnalytics

If client reporting is your biggest headache, AgencyAnalytics was made to fix that. It connects to over 80 data sources, including Google Analytics, Ahrefs, Semrush, and Google Business Profile, and puts everything into one dashboard. It also has AI-powered report summaries that explain what changed and why, so you don't have to write that up yourself for every client.

Key Features:

• Customizable Dashboards: Drag and drop widgets to build dashboards that show each client exactly what they care about, whether that's traffic, rankings, or conversions.
• Automated Reporting: Set reports to go out daily, weekly, or monthly. They get built and sent without you lifting a finger.
• White-Label Branding: Add your agency's logo, colors, and notes to every dashboard and report so clients only see your brand.
• Built-In SEO Tools: Daily rank tracking, backlink monitoring, and site audits are included, so you might not even need a separate SEO platform for some clients.
• Local SEO Reporting: Pull in data from Google Business Profile and Google Local Services Ads to show local clients how they're doing.
• AI Report Summaries: The platform writes a plain-English summary of what happened for each client, saving you from doing it manually every time.

AgencyAnalytics Pricing:

• Freelancer Plan: $79/month – for individuals needing basic client reporting
• Agency Plan: $179/month – for growing teams scaling their reporting workflow
• Agency Pro Plan: $349/month – for strategic agencies that want deeper data-driven insights
• Enterprise Plan: Custom pricing – for large agencies requiring dedicated support and advanced features

Source: AgencyAnalytics Pricing Page

8. Local Viking

Local Viking is built specifically for agencies managing multiple Google Business Profile listings. It focuses on GBP management, local rank tracking, and post scheduling, which makes it a natural fit if local SEO is a big part of what you do. The GeoGrid rank tracker is a standout, showing you a visual map of how a listing ranks across different areas.

Key Features:

• GBP Post Scheduling: Schedule regular posts, offers, and event posts across multiple locations at once. You can set up recurring posts, use text variations, and chain posts together automatically.
• GeoGrid Rank Tracking: See how a listing ranks on Google Maps across a geographic grid. Historical data lets you show clients exactly how their visibility has changed over time.
• Multi-Location Management: Update business info, upload photos, protect profile details, and get alerts whenever something changes across all the locations you manage.
• Review Management: See reviews from all your listings in one place, reply from the dashboard, and get email or text notifications when new reviews come in.
• Media Scheduling: Schedule photo uploads with metadata to help with SEO.
• White-Label Reporting: Create branded reports with your logo and colors, set them to send automatically, and choose what clients see.
• Profile Protection: Lock important profile details and get instant alerts if anything changes without your permission or if a profile gets suspended.

Pricing:

• Single Plan: $39/month
• Starter Plan: $59/month
• Pro Plan: $99/month
• Agency Plan: $149/month

Source: Local Viking Pricing Page

9. Yext

Yext started as a listings management tool but has grown into a full digital presence platform. It now offers AI-powered search, content management, and analytics. If your agency manages brands with lots of locations, Yext is great at keeping business info consistent across hundreds of directories, maps, and even voice assistants.

For local SEO, Yext makes sure your business name, address, and phone number are correct everywhere that matters, which helps with both search rankings and customer trust. You can also track and reply to reviews across all your locations from one dashboard. Yext works with chatbots, voice assistants, and other apps too. Pricing is custom and usually aimed at mid-size and larger businesses.

Source: Yext Website

10. ReportGarden

ReportGarden is all about reporting. If you need clean, professional client reports and don't want to spend hours building them, this tool does the heavy lifting. It connects to the marketing platforms your clients already use and turns the data into branded, scheduled reports. It's a good fit for agencies that do SEO, PPC, social media, or a mix of everything.

Key Features:

• Multi-Channel Data: Connect Google Analytics, Search Console, Google Ads, Facebook Ads, and dozens of other platforms into one reporting view.
• Custom Dashboards: Drag and drop widgets to build dashboards with exactly the numbers, charts, and metrics each client wants to see.
• Automated White-Label Reports: Schedule reports to send on their own. Every report can be branded with your logo, colors, and styling.
• SEO Reporting: Track keyword rankings, organic traffic trends, top landing pages, and more with SEO-focused widgets and templates.
• 1,000+ Templates: Choose from a big template library for SEO, PPC, social media, and more. Customize the cover pages, layouts, and look to match your brand.
• Client Portal: Share live dashboards with clients, export reports in different formats, and work with your team inside the platform.
• Invoicing & Budgets: Track campaign spending, create invoices, and keep tabs on budgets right inside the tool.

ReportGarden Pricing:

ReportGarden offers a single plan starting at $89/month, with a 14-day free trial and no credit card required.

Source: ReportGarden Pricing Page

Conclusion

AI SEO tools give white-label agencies more leverage than ever. With the right setup, you can automate posting, reporting, audits, and even review replies across hundreds of client accounts. But tools are only as good as the thinking behind them.

None of the platforms on this list will replace good SEO habits, honest work, or actually understanding what helps your clients' customers. Start with whichever tool fixes your biggest problem right now, whether that's managing GBP listings, doing keyword research, or sending client reports, and add more tools as your agency grows.

The agencies doing well right now are the ones using AI to work faster, not to cut corners. Pick your tools carefully and put the time you save back into strategy and building real relationships with your clients.

Author
Justin Silverman