GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Zoo?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Zoo.
Category list for Zoo:
Animal Rescue Service
Bird Watching Area
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Zoo:
Roller Coaster Rides, Ferris Wheel Rides, Water Slides, Bumper Cars, Go-Kart Racing, Indoor Trampoline Park, Zipline Adventures, Virtual Reality Experiences, Haunted House Attractions, Laser Tag, Miniature Golf, Arcade Games, 4D Motion Simulators, Kid's Play Zone, Family Entertainment Center, Live Performances, Carousel Rides, Train Rides, Animal Exhibits, Themed Restaurants, Swan Boat Rentals, Paddle Boat Rentals, Aerial Ropes Course, Outdoor Adventure Playground, Interactive Exhibits, Drop Tower Rides, Giant Swing Rides, Mirror Maze, Escape Rooms, Amphitheater Shows, Outdoor Movie Nights, Character Meet and Greets, Seasonal Events, Ice Skating Rink, Snow Play Area, Wave Pool, Lazy River, Splash Pads, Surf Pool, Cabana Rentals, Birthday Party Packages, VIP Experience Packages, Educational Workshops, Team Building Activities, Photography Services, Stroller Rentals, Locker Rentals, Gift Shops, Annual Passes, Group Discounts, Corporate Events
Aquarium Installation, Aquarium Maintenance, Aquarium Cleaning, Aquarium Design, Custom Aquariums, Aquarium Consultation, Fish Tank Repair, Aquarium Supplies, Aquarium Equipment, Live Aquatic Plants, Freshwater Fish, Saltwater Fish, Aquarium Lighting, Aquarium Filtration, Aquarium Heaters, Aquarium Pumps, Aquarium Accessories, Aquarium Fish Food, Aquarium Water Treatments, Aquarium Water Testing, Aquarium Hardscapes, Invertebrates, Coral Reefs, Aquarium Decorations, Nano Aquariums, Planted Aquariums, Marine Aquariums, Aquarium Stands, Aquarium Canopies, Aquarium Substrates, Aquarium Air Pumps, Aquarium Algae Control, Aquarium Fish Medication, Aquarium Thermometers, Aquarium UV Sterilizers, Aquarium Protein Skimmers, Aquarium CO2 Systems, Aquarium Chillers, Aquarium Controllers, Aquarium Wave Makers, Aquarium Dosing Pumps, Aquarium Reactors, Aquarium Quarantine Tanks, Aquarium Acclimation, Aquarium Fish Breeding, Aquarium Fish Health, Aquarium Fish Nutrition, Aquarium Fish Compatibility, Aquarium Education, Aquarium Workshops, Aquarium Events
Animal Encounters, Guided Wildlife Tours, Bird Watching Excursions, Conservation Education Programs, Wildlife Photography Workshops, Nighttime Safari Tours, Reptile Exhibits, Amphibian Exhibits, Mammal Exhibits, Aquatic Wildlife Exhibits, Interactive Feeding Experiences, Zookeeper Talks, Behind-the-Scenes Tours, Animal Adoption Programs, Birthday Party Packages, Corporate Event Hosting, School Field Trips, Summer Camp Programs, Gift Shop, Cafeteria Services, Picnic Areas, Playground Facilities, Annual Memberships, Animal Rehabilitation Services, Wildlife Conservation Fundraisers, Group Discounts, Stroller Rentals, Wheelchair Accessible Facilities, First Aid Services, Lost and Found Services, ATM Services, Drinking Fountains, Restroom Facilities, Baby Changing Stations, Parent Relaxation Zones, Free Parking, Guided Nature Hikes, Seasonal Special Events, Nature Art Classes, Bird of Prey Exhibits, Insect Exhibits, Butterfly Garden, Botanical Garden, Fishing Pond, Canoe and Kayak Rentals, Camping Facilities, Educational Volunteer Opportunities, Family Adventure Packages, Wildlife Sketching Workshops, Animal Behavior Research, Nature Film Screenings, Outdoor Yoga Classes, Eco-Friendly Facility Rental
Guided Tours, Historical Tours, Cultural Tours, Nature and Wildlife Tours, Adventure Tours, Food and Wine Tours, Photography Tours, Bicycle Tours, Walking Tours, Boat Tours, Night Tours, Private Tours, Group Tours, City Tours, Museum Tours, Art Gallery Tours, Shopping Tours, Ghost and Haunted Tours, Theme Park Visits, Gardens and Parks Tours, Aquarium Tours, Zoo Tours, Beach Tours, Mountain Tours, National Park Tours, Cave Tours, Festival Tours, Sports Tours, Fishing Tours, Water Sports Activities, Scuba Diving Tours, Snorkeling Tours, Hiking Tours, Bird Watching Tours, Wildlife Safari Tours, Whale Watching Tours, Horseback Riding Tours, Skiing and Snowboarding Tours, Hot Air Balloon Tours, Helicopter Tours, Paragliding Tours, Parasailing Tours, Skydiving Tours, Bungee Jumping Tours, Zip-lining Tours, ATV Tours, Segway Tours, Kayaking and Canoeing Tours, Rock Climbing Tours, Motorcycle Tours, Photography Workshops
Animal rescue service:
Dog Adoption, Cat Adoption, Pet Fostering, Animal Rehabilitation, Pet Vaccination, Microchipping Services, Spay and Neuter Services, Lost and Found Pet Assistance, Animal Behavior Training, Pet Rehoming Assistance, Emergency Animal Rescue, Wildlife Rehabilitation, Exotic Animal Rescue, Small Mammal Adoption, Pet Grooming Services, Animal Nutrition Consultation, Pet Owner Education, Animal Foster Home Registration, Pet Transportation Services, Emergency Veterinary Assistance, Adoption Events, Animal Cruelty Investigation, Pet Memorial Services, Animal Sanctuary Services, Pet Supplies Donation, Volunteer Opportunities, Animal Therapy Services, Pet Licensing Assistance, Senior Pet Adoption, Service Animal Training, Community Outreach Programs, Feral Cat Management, Bird Adoption, Reptile Adoption, Pet Bereavement Support, Animal Enrichment Programs, Disaster Response Services, Disabled Pet Adoption, Animal Foster Home Inspection, Pet Sponsorship Program, Animal Fundraising Events, Pet Wellness Programs, Rabbit Adoption, Animal Assisted Therapy, Pet Socialization Classes, Aquatic Animal Adoption, Farm Animal Adoption, Pet Disaster Preparedness, Wildlife Rescue Services, Animal Advocacy Programs
Online Courses, Professional Development Workshops, Tutoring Services, Language Classes, STEM Programs, Art and Design Classes, Music Lessons, Adult Education, Summer Camps, Coding Bootcamps, SAT/ACT Prep Courses, After School Programs, Distance Learning Programs, Study Abroad Programs, Dance Classes, Parent Workshops, Financial Aid Counseling, Scholarship Opportunities, Internship Programs, Career Counseling, Creative Writing Workshops, Entrepreneurship Courses, Sports and Athletics Programs, Public Speaking Workshops, Leadership Training, Digital Marketing Courses, Data Science Programs, Environmental Education Initiatives, Robotics and AI Courses, Film and Theatre Classes, Yoga and Mindfulness Programs, Culinary Arts Courses, Fitness and Wellness Classes, Study Skills Workshops, Early Childhood Education, Homework Help Clubs, Mentoring Programs, Photography Classes, Social Media Marketing Courses, Graphic Design Workshops, Resume Building Workshops, Interview Skills Training, Literacy Programs, Mental Health Services, Community Outreach Initiatives, Multicultural Programs, Continuing Education Programs, Volunteer Opportunities, Special Needs Services, Educational Consulting
Guided Tours, Exhibition Openings, Curator Talks, Educational Workshops, Art Classes, Family Programs, School Group Visits, Community Events, Private Tours, Special Exhibits, Children's Activities, Cultural Performances, Film Screenings, Lectures and Discussions, Virtual Tours, Photography Permit, Audio Guides, Museum Cafe, Museum Gift Shop, Memberships, Birthday Parties, Facility Rentals, Accessibility Services, After-Hours Events, Art Conservation, Traveling Exhibitions, Youth Programs, Senior Programs, Artist Residencies, Research Library, Volunteer Opportunities, Internship Programs, Museum Classes, Outdoor Sculpture Garden, Art Appraisals, Art Collection Loans, Group Discounts, Free Admission Days, Online Collections, Exhibit Catalogues, Museum Publications, Artist Talks, Symposiums, Docent Training, Restoration Services, Art History Courses, Art Handling, Online Educational Resources, Art Therapy Programs, Discounted Student Tickets
Picnic Area Rentals, Playground Access, Walking Trails, Biking Trails, Bird Watching, Outdoor Fitness Equipment, Fishing Spots, Boating Access, Kayak Rentals, Canoe Rentals, Paddleboard Rentals, Running Tracks, Outdoor Yoga Classes, Nature Photography, Wildlife Observation, Guided Nature Tours, Outdoor Event Space, Amphitheater, Park Ranger Programs, Educational Workshops, Gardens and Conservatories, Dog Park Access, Outdoor Sports Courts, Skate Park, Disc Golf Course, Rock Climbing Wall, Park Concessions, Park Restrooms, Drinking Fountains, BBQ Areas, Outdoor Art Exhibits, Park Benches and Seating, Park Maps and Guides, Park Cleanliness, Parking Services, Park Accessibility Features, Park Security, Park Wi-Fi, Park Volunteering Opportunities, Butterfly Gardens, Botanical Gardens, Park Maintenance, Park Special Events, Park Memorials and Monuments, Park Bicycle Racks, Park Lighting, Park Green Initiatives, Park After-School Programs, Park Summer Camps, Park Sustainability, Park Weather Information, Park Lost and Found
Roller Coaster Rides, Water Rides, Ferris Wheel, Bumper Cars, Haunted House, Log Flume, Drop Tower, Flying Carousel, Pirate Ship Ride, Virtual Reality Attractions, Train Rides, Go-Kart Racing, Merry-Go-Round, Teacup Rides, Kiddie Rides, 3D Cinema, 4D Cinema, Interactive Exhibits, Live Shows, Character Meet and Greets, Parades, Fireworks Shows, Petting Zoo, Amphitheater Performances, Arcade Games, Miniature Golf, Climbing Walls, Trampoline Park, Zip Line, Ropes Course, Laser Tag, Escape Rooms, Dining Options, Quick Service Restaurants, Table Service Restaurants, Food Trucks, Snack Kiosks, Annual Passes, Group Tickets, VIP Experiences, Behind The Scenes Tours, Educational Programs, Themed Retail Shops, Souvenir Photos, Stroller Rentals, Wheelchair Rentals, Locker Rentals, Designated Smoking Areas, Lost and Found, First Aid Station, Information Center
Wildlife Rehabilitation, Guided Wildlife Tours, Birdwatching Excursions, Endangered Species Conservation, Wildlife Photography Workshops, Nature Trails, Wildlife Education Programs, Volunteering Opportunities, Habitat Restoration Projects, Eco-friendly Gift Shop, Wildlife-themed Events, Animal Adoption Programs, Conservation Research, Outdoor Wildlife Exhibits, Nature-based Art Classes, Birds of Prey Demonstrations, Wildlife Observation Platforms, Bat Watching Tours, Butterfly and Insect Garden, Wetland Conservation Efforts, Native Plant Nursery, Wildlife Rescue Services, Environmental Outreach Programs, Field Trips for Schools, Youth Nature Camps, Indigenous Wildlife Displays, Nighttime Wildlife Tours, Wildlife Veterinary Services, Nature-focused Team Building Activities, Eco-tourism Packages, Wildlife Documentary Screenings, Conservation Speaker Series, Wildlife Art Exhibits, Migratory Bird Tracking, Seasonal Wildlife Festivals, Nature Picnic Areas, Wildlife Feeding Stations, Endangered Species Monitoring, Reptile and Amphibian Sanctuary, Wildlife Behavior Studies, Native Animal Encounters, Wildlife Tracking Workshops, Aquatic Habitat Conservation, Eco-friendly Lodging, Wildflower and Plant Walking Tours, Outdoor Wildlife Sculpture Garden, Wildlife and Nature Photography Contests, Bird Banding Demonstrations, Wildlife-friendly Landscaping Workshops, Citizen Science Projects, Pond Life Exploration
Bird watching area:
Guided Birdwatching Tours, Bird Identification Workshops, Bird Photography Sessions, Birdwatching Equipment Rentals, Monthly Birdwatching Club Meetings, Birdwatching Trail Maps, Specialized Birdwatching Binoculars, Birdwatching for Beginners Classes, Birdwatching Vacation Packages, Birdwatching Field Trips, Birdwatching Camping Weekends, Birdwatching Gift Shop, Birdwatching Hotspots Information, Birdwatching Mobile Apps, Bird Feeding Stations, Birdwatching Books and Guides, Birding by Ear Workshops, Birdwatching Checklist Services, Birdwatching Social Events, Birdwatching Webinars, Birdwatching Podcasts, Birdwatching Blog, Birdwatching YouTube Channel, Birdwatching Citizen Science Projects, Birdwatching Kids Activities, Birdwatching Family Events, Birdwatching Couples Retreats, Birdwatching Senior Programs, Birdwatching Wildlife Art Exhibits, Birdwatching Nature Journaling Workshops, Birdwatching Charitable Fundraisers, Birdwatching Species-Specific Tours, Birdwatching Themed Parties, Birdwatching Scavenger Hunts, Birdwatching Mentorship Programs, Birdwatching Film Screenings, Birdwatching Photo Contests, Birdwatching Travel Planning Services, Birdwatching Bed and Breakfast Packages, Birdwatching Virtual Reality Tours, Birdwatching Equipment Repair Services, Birdwatching Clothing and Gear, Birdwatching Snack Bar and Cafe, Birdwatching Guest Speakers, Birdwatching Conservation Efforts, Birdwatching Volunteer Opportunities, Birdwatching Corporate Team Building Activities, Birdwatching Subscription Boxes, Birdwatching Online Courses, Birdwatching E-newsletter
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.