GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Pet Shop?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Pet Shop.
Category list for Pet Shop:
Pet Boarding Service
Pet Adoption Service
Pet Supply Store
Dog Day Care Center
Animal Feed Store
Animal Rescue Service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Pet Shop:
Dog Grooming, Cat Grooming, Pet Nail Trimming, Pet Bathing, Pet Haircuts, Pet Teeth Cleaning, Flea and Tick Treatments, Pet Ear Cleaning, Pet Anal Gland Expression, Pet De-shedding Treatments, Pet De-matting, Pet Brush Outs, Pet Deodorizing, Pet Spa Packages, Pet Hair Coloring, Pet Nail Painting, Pet Skin Treatments, Pet Massage, Pet Bandana Accessories, Pet Hair Bows, Pet Nail Caps, Pet Eye Stain Removal, Pet Shave Downs, Pet Sanitary Trims, Pet Paw Pad Treatments, Pet Medicated Shampoos, Pet Hypoallergenic Shampoos, Pet Sensitive Skin Treatments, Pet Coat Conditioning, Pet Mud Baths, Mobile Pet Grooming Services, Pet Grooming Consultations, Pet Grooming Training, Pet Grooming Workshops, Pet Grooming Supplies, Pet Grooming Gift Cards, Pet Grooming Memberships, Pet Grooming Loyalty Programs, Pet Grooming Referral Discounts, Small Animal Grooming, Bird Grooming, Reptile Grooming, Pet Grooming for Senior Pets, Pet Grooming for Special Needs Pets, Pet Grooming for Anxious Pets, Pet Grooming for Pregnant Pets, Pet Grooming for Aggressive Pets, Pet Grooming for Large Breeds, Pet Grooming for Small Breeds, Pet Grooming for Puppies and Kittens
Pet boarding service:
Dog Boarding, Cat Boarding, Small Animal Boarding, Pet Daycare Services, Luxury Pet Suites, Indoor Play Area, Outdoor Play Area, Pet Grooming Services, Dog Training, Cat Training, Pet Medication Administration, Pet Dietary Management, Pet Pickup and Drop-off, Pet Walking Services, Group Play Sessions, One-on-One Playtime, Pet Socialization, Special Needs Pet Care, Long-term Pet Boarding, Short-term Pet Boarding, Pet Spa Treatments, Pet Birthday Parties, Pet Weight Management, Pet Vaccination Clinic, Pet Dental Care, Pet Behavioral Consultations, Pet Obedience Training, Pet Agility Training, Pet Massage Therapy, Pet Acupuncture, Pet Aromatherapy, Pet Adoption Services, Pet Foster Care, Pet Microchipping, Pet Bereavement Counseling, Pet Euthanasia and Cremation, Pet Health Checkups, Pet Allergy Testing, Pet Nutrition Consultations, Pet Rehabilitation Services, Pet Hydrotherapy, Pet First Aid Training, Pet Travel Assistance, Pet Passport Services, Pet Quarantine Assistance, Pet Insurance Consultations, Pet Photography, Pet Art and Memorabilia, Pet Gift Shop, Pet Cafe
Pet adoption service:
Dog Adoption, Cat Adoption, Pet Adoption Consultation, Small Animal Adoption, Reptile Adoption, Bird Adoption, Rabbit Adoption, Guinea Pig Adoption, Pet Adoption Events, Pet Foster Services, Pet Microchipping, Pet Vaccinations, Pet Spay and Neuter, Pet Behavior Assessment, Pet Training Resources, Pet Adoption Counseling, Pet Rehoming Assistance, Pet Adoption Applications, Pet Adoption Fees, Pet Supplies and Accessories, Pet Food and Nutrition, Pet Grooming, Pet Health Check-ups, Pet Insurance, Pet Travel Assistance, Pet Matchmaking Services, Pet Adoption Pre-approval, Pet Visitation Hours, Pet Adoption Gift Certificates, Pet Adoption Workshops, Pet Care Education, Pet Adoption Partnerships, Pet Owner Support, Pet Adoption for Seniors, Military Pet Adoptions, Pet Loss Support, Pet Bereavement Counseling, Pet Memorials, Special Needs Pet Adoption, Pet Therapy Programs, Pet Volunteer Opportunities, Pet Fostering Information, Pet Adoption Testimonials, Post-Adoption Support, Pet Adoption Sponsorships, Pet Shelter Donations, Pet Adoption Fundraisers, Pet Adoption Awareness Campaigns, Pet Rescue Services, Pet Reunion Services
Basic Obedience Training, Puppy Socialization Classes, Advanced Obedience Training, Behavior Modification Training, Private Dog Training Sessions, Group Dog Training Classes, Canine Good Citizen Training, Therapy Dog Training, Service Dog Training, Agility Training Classes, Trick Training Classes, Dog Sports Training, Off-Leash Training, Dog Training Workshops, Online Dog Training Courses, In-Home Dog Training, Board and Train Programs, Potty Training Sessions, Leash Manners Training, Fear and Anxiety Management, Dog to Dog Socialization, Bite Inhibition Training, Crate Training Sessions, Resource Guarding Training, Dog Park Etiquette Training, Recall Training, Separation Anxiety Training, Scent Detection Training, Clicker Training, Positive Reinforcement Training, Dog Body Language Training, Pet First Aid Courses, Training Tools Consultation, Canine Nutrition Consultation, Training for Specific Breeds, Dog Training for Kids, Senior Dog Training, Pet Adoption Consultation, Treadmill Training for Dogs, Dog Treadmill Coaching, Weight Management Training, Dog Swimming Lessons, Canine Fitness Training, Dog Training for Families, Pet Safety Training, Dog Massage Techniques, Travel Training for Dogs, Disaster Preparedness for Pets, Customized Training Programs, Dog Training Refresher Sessions, Training for Dog Competitions
Pet supply store:
Pet Food, Dog Supplies, Cat Supplies, Aquarium Supplies, Bird Supplies, Reptile Supplies, Small Animal Supplies, Pet Toys, Pet Treats, Pet Grooming Products, Pet Beds, Pet Carriers, Pet Collars & Leashes, Pet Houses, Pet Training Aids, Pet Medications, Pet Supplements, Pet Dental Care, Pet Bowls & Feeders, Pet Clothing & Accessories, Pet Litter & Accessories, Pet Odor & Stain Removers, Pet Waste Disposal, Pet Health & Wellness, Pet Flea & Tick Control, Pet Doors & Gates, Pet Travel Accessories, Pet Identification Tags, Pet Barriers & Repellents, Pet Aquatic Decor, Pet Aquarium Lighting, Pet Aquarium Filters, Pet Aquarium Heaters, Pet Aquarium Pumps, Pet Aquarium Test Kits, Pet Aquarium Water Treatments, Pet Aquarium Maintenance, Pet Aquarium Substrate, Pet Bird Cages, Pet Bird Toys, Pet Bird Perches, Pet Bird Food & Treats, Pet Reptile Habitats, Pet Reptile Lighting, Pet Reptile Bedding, Pet Reptile Food & Treats, Pet Small Animal Cages, Pet Small Animal Bedding, Pet Small Animal Toys, Pet Small Animal Food & Treats, Organic Pet Products, Eco-friendly Pet Supplies
Dog Walking, Daily Dog Walking, Group Dog Walks, Private Dog Walks, Dog Running, Pet Sitting, Dog Boarding, Dog Daycare, Puppy Socialization Walks, Senior Dog Walks, Dog Park Visits, Dog Hiking Adventures, Weekend Dog Walks, Evening Dog Walks, Dog Exercise Programs, Canine Fitness Training, Pet Taxi Services, Pet Transportation, Dog Training, Dog Obedience Classes, Puppy Training, Dog Walking Packages, Long Distance Dog Walking, Off-leash Dog Walking, On-leash Dog Walking, Custom Dog Walks, Holiday Dog Walks, Emergency Dog Walking, Dog Behavior Consultations, Pet Waste Removal, Pet Feeding, Pet Medication Administration, Dog Wellness Check-ins, Dog Grooming, Pet Supply Delivery, Dog Nail Trimming, Dog Bathing, Dog Tooth Brushing, Dog Ear Cleaning, Dog Paw Cleaning, Dog Massage, Pet Birthday Parties, Pet Photography, Dog Walking Gift Certificates, Dog Adventure Walks, Dog Walking Referral Program, Pet First Aid & CPR Training, Dog Walker Career Opportunities, Pet Care Blog, Dog Walking Appointments
Dog Sitting, Cat Sitting, Pet Boarding, Daily Dog Walking, Pet Feeding, Pet Transportation, Overnight Pet Sitting, In-Home Pet Care, Pet Grooming, Pet Bathing, Pet Nail Trimming, Pet Medication Administration, Pet Waste Removal, Pet Playtime, Pet Exercise, Small Animal Care, Bird Sitting, Aquarium Maintenance, Reptile Care, Exotic Pet Sitting, Pet Socialization, Puppy Sitting, Senior Pet Care, Pet Emergency Care, Dog Training, Pet Birthday Parties, Pet Supply Delivery, Holiday Pet Sitting, Weekend Pet Care, Pet Massage, Pet Dental Care, Pet Ear Cleaning, Pet First Aid, Pet Nutrition Consultation, Pet Behavior Consultation, Pet Daycare, Pet Hotel, Pet Adoption Services, Dog Park Visits, Pet Photography, Pet Wellness Check, Pet Enrichment Activities, Pet Taxi, Pet Event Planning, Pet Errand Services, Pet House Sitting, Pet Meet and Greet, Pet Obedience Training, Pet Vaccination Clinics, Pet Microchipping
Pet Wellness Exams, Vaccinations and Boosters, Spay and Neuter Services, Microchipping and Registration, Dental Cleanings and Extractions, Parasite Prevention and Treatment, Diagnostic Imaging (X-rays and Ultrasound), Emergency and Critical Care, Surgery (Orthopedic and Soft Tissue), Anesthesia and Pain Management, Behavioral Consultations and Training, Nutritional Counseling and Diet Plans, Laboratory Testing and Diagnostics, Pharmacy Services and Prescription Refills, Cardiology and Echocardiography, Dermatology and Allergy Testing, Endocrinology and Hormone Therapy, Gastroenterology and Digestive Disorders, Oncology and Cancer Treatment, Ophthalmology and Eye Care, Preventative Care Packages, Reproductive Services and Breeding Consultations, Senior Pet Care and Geriatric Assessments, Specialist Referrals and Consultations, Telemedicine and Virtual Consultations, Travel Certificates and Health Documentation, Weight Management and Exercise Programs, Acupuncture and Alternative Therapies, Rehabilitation and Physical Therapy, Puppy and Kitten Care Packages, Flea and Tick Control, Heartworm Testing and Prevention, Rabies and Distemper Vaccinations, Bordetella and Leptospirosis Vaccinations, Feline Leukemia and FIV Testing, Canine Influenza Vaccination, Lyme Disease Testing and Prevention, Euthanasia and End-of-Life Care, Cremation and Memorial Services, Pet Health and Wellness Plans, Online Appointment Scheduling, Urgent Care Appointments, Walk-In and Same-Day Appointments, House Call and In-Home Services, Orthopedic Evaluations and Consultations, Ear Cleaning and Nail Trimming, Blood Pressure Monitoring and Electrocardiograms, Diabetes Management and Insulin Therapy, Arthritis Management and Joint Supplements, Therapeutic Laser Treatments, Animal Hospice and Palliative Care
24-Hour Emergency Care, Vaccinations, Spaying and Neutering, Dental Care, Microchipping, Pain Management, Pet Wellness Exams, Diagnostic Imaging, Allergy Testing, Dermatology Services, Heartworm Testing, Parasite Prevention, Senior Pet Care, Orthopedic Surgery, Soft Tissue Surgery, Ophthalmology Services, Endocrinology Services, Cardiology Services, Gastrointestinal Services, Nutritional Counseling, Behavioral Counseling, Onsite Pharmacy, In-House Laboratory, Critical Care, Pet Boarding Services, Pet Grooming Services, Acupuncture, Physical Rehabilitation, Laser Therapy, Exotic Pet Care, Reproductive Services, Preventative Care Packages, Pet Weight Management, Ultrasound Services, Digital Radiography, Endoscopy Services, Blood Transfusion Services, Cancer Treatment, Internal Medicine, Euthanasia and Cremation Services, Travel Health Certificates, Laparoscopic Surgery, Stem Cell Therapy, Platelet-Rich Plasma Therapy, Dog Daycare Services, House Call Services, Second Opinion Consultations, Tick and Flea Control, Specialist Referrals, Puppy and Kitten Care, Bird and Reptile Care, Urgent Care Services
Reptile Sales, Exotic Pets Adoption, Reptile Enclosure Setup, Reptile Food and Supplies, Reptile Health Consultations, Terrarium Maintenance, Reptile Boarding, Reptile Breeding Supplies, Reptile Grooming, Reptile Enclosure Customization, Aquatic Reptile Supplies, Reptile Lighting Solutions, Reptile Heating Solutions, Reptile Handling Workshops, Reptile Species Identification, Reptile Habitat Design, Reptile Care Education, Reptile Birthday Parties, Invertebrate Sales, Reptile Enrichment Products, Reptile Supplements, Reptile Substrate Options, Reptile Humidity Solutions, Reptile-themed Gift Shop, Reptile Photography Sessions, Reptile Rescue Services, Reptile Behavior Consultations, Reptile Safe Plants, Reptile Tank Cleaning, Reptile Tank Decor, Reptile Quarantine Services, Reptile Travel Accessories, Reptile Leash and Harnesses, Reptile Tank Accessories, Reptile Tank Backgrounds, Reptile Tank Construction, Reptile Tank Covers, Reptile Tank Filters, Reptile Tank Furniture, Reptile Tank Heating, Reptile Tank Lighting, Reptile Tank Stands, Reptile Tank Substrates, Reptile Tank Thermometers, Reptile Tank Timers, Reptile Tank UVB Lighting, Reptile Tank Water Bowls, Reptile Tank Waterfalls, Reptile Tank Misters, Reptile Tank Foggers
Parrot Adoption, Bird Grooming Services, Bird Boarding, Avian Veterinary Services, Custom Bird Cages, Bird Food and Supplies, Aviary Consultation, Bird Toy Selection, Bird Nutritional Counseling, Avian Behavior Consultation, Bird Cage Accessories, Hummingbird Feeders, Wild Bird Supplies, Bird Training Classes, Bird Seed and Pellets, Bird Vitamins and Supplements, Bird Identification Guides, Bird Watching Equipment, Bird Baths and Fountains, Bird Cage Cleaning Services, Exotic Bird Breeding, Hand-Raised Baby Birds, Bird DNA Sexing, Bird Microchipping, Bird Cage Delivery and Setup, Bird Photography Services, Bird Cage Repair, Bird Travel Carriers, Bird Leashes and Harnesses, Bird-Themed Gifts and Decor, Bird Art and Collectibles, Bird Education and Workshops, Bird Watching Tours, Bird-Safe Pest Control, Bird Cage Covers, Bird Incubators, Bird Nesting Supplies, Bird Cage Liners, Bird Cage Lighting, Bird Medications and Treatments, Bird Health Certificates, Bird-Safe Cleaning Supplies, Bird Cage Furniture, Bird Cage Stands, Bird Window Feeders, Bird Houses and Nest Boxes, Bird Cage Heating, Bird Cage Fans, Bird Cage Seed Guards, Avian First Aid Kits, Bird Cage Water and Food Dishes
Dog day care center:
Dog Boarding, Dog Daycare, Dog Grooming, Dog Training, Puppy Socialization, Pet Taxi Service, Dog Walking, Overnight Stays, Dog Obedience Classes, Canine Massage Therapy, Dog Birthday Parties, Dog Agility Training, Small Dog Daycare, Large Dog Daycare, Senior Dog Care, Dog Behavioral Consultations, Pet First Aid Courses, Indoor Dog Park Access, Off-Leash Playtime, One-on-One Playtime, Group Play Sessions, Dog Enrichment Activities, Dog Bathing Services, Nail Trimming, Ear Cleaning, Teeth Brushing, Flea and Tick Treatments, Pet Retail Store, Dog Food and Supplies, Customized Dog Care Plans, Medication Administration, Special Needs Dog Care, Dog Vaccination Clinics, Dog Weight Management, Pet Adoption Events, Dog Microchipping, Pet Photography, Canine Fitness Programs, Dog Pool Access, Outdoor Play Area, Pet Loss Support Groups, Dog Daycare Membership Packages, Canine Good Citizen Testing, Online Booking Services, Discounted Dog Care Packages, Military and First Responder Discounts, Dog Daycare Gift Cards, Referral Rewards Program, Private Dog Training Sessions, Dog Daycare Events and Workshops
Animal feed store:
Premium Dog Food, Organic Cat Food, Bird Seed Mixes, Small Animal Feed, Fish Food & Supplies, Reptile Food & Supplements, Horse Feed & Bedding, Cattle & Poultry Feed, Livestock Minerals & Supplements, Hog & Sheep Feed, Pet Food Storage Containers, Grass & Hay Products, High-protein Animal Feed, Vegan Pet Food Options, Grain-free Pet Food, Specialty Diet Pet Food, Raw & Frozen Pet Food, Dehydrated & Freeze-dried Food, Veterinary Diet Pet Food, Animal Vitamins & Supplements, Pet Treats & Chews, Calming Treats & Supplements, Dental Care Pet Products, Natural & Eco-friendly Pet Products, Pet Hygiene & Grooming Supplies, Animal Healthcare Products, Flea & Tick Prevention, Worming & Parasite Control, Skin & Coat Care Products, Pet Toys & Enrichment Items, Animal Bedding & Litter, Animal Feeders & Waterers, Animal Housing & Enclosures, Aquarium Supplies & Decor, Pond Supplies & Accessories, Pet Collars
Freshwater Fish, Saltwater Fish, Aquarium Supplies, Aquarium Maintenance, Aquarium Installation, Aquarium Custom Design, Aquarium Cleaning, Fish Food, Aquarium Filtration, Aquarium Lighting, Aquarium Heaters, Aquarium Pumps, Aquarium Thermometers, Aquarium Decorations, Aquarium Gravel, Aquarium Stands, Fish Tanks, Aquascaping, Water Testing, Water Treatment, Pond Supplies, Pond Maintenance, Pond Installation, Koi Fish, Live Coral, Invertebrates, Fish Medication, Fish Breeding Supplies, Aquarium Plants, Marine Aquarium Supplies, Nano Aquariums, Planted Aquarium Supplies, Aquarium CO2 Systems, Aquarium Controllers, Aquarium Test Kits, Fish Quarantine, Aquarium Hoods, Aquarium Chillers, Aquarium Backgrounds, Fish Transportation, Fish Tank Relocation, Fish Tank Repair, Marine Fish Species, Tropical Fish Species, Cichlid Fish, Fish Care Information, Aquarium Filter Accessories, Aquarium Air Stones, Aquarium Tubing, Aquarium Netting
Dog Adoption, Cat Adoption, Pet Fostering, Animal Rehabilitation, Pet Vaccination, Microchipping Services, Spay and Neuter Services, Lost and Found Pet Assistance, Animal Behavior Training, Pet Rehoming Assistance, Emergency Animal Rescue, Wildlife Rehabilitation, Exotic Animal Rescue, Small Mammal Adoption, Pet Grooming Services, Animal Nutrition Consultation, Pet Owner Education, Animal Foster Home Registration, Pet Transportation Services, Emergency Veterinary Assistance, Adoption Events, Animal Cruelty Investigation, Pet Memorial Services, Animal Sanctuary Services, Pet Supplies Donation, Volunteer Opportunities, Animal Therapy Services, Pet Licensing Assistance, Senior Pet Adoption, Service Animal Training, Community Outreach Programs, Feral Cat Management, Bird Adoption, Reptile Adoption, Pet Bereavement Support, Animal Enrichment Programs, Disaster Response Services, Disabled Pet Adoption, Animal Foster Home Inspection, Pet Sponsorship Program, Animal Fundraising Events, Pet Wellness Programs, Rabbit Adoption, Animal Assisted Therapy, Pet Socialization Classes, Aquatic Animal Adoption, Farm Animal Adoption, Pet Disaster Preparedness, Wildlife Rescue Services, Animal Advocacy Programs
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.