GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Recruiter?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Recruiter.
Category list for Recruiter:
Executive Search Firm
Office Space Rental Agency
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Executive Recruitment, C-Suite Recruitment, Board Member Search, Leadership Assessment, Succession Planning, Talent Mapping, Diversity & Inclusion Recruitment, Interim Executive Placement, International Executive Search, Industry-Specific Recruitment, Competitor Talent Analysis, Recruitment Process Outsourcing, Talent Acquisition Strategy, Executive Onboarding Support, Employer Branding Consultation, Compensation Benchmarking, Retained Executive Search, Contingent Executive Search, Workforce Planning, Organizational Design, Career Transition Services, Executive Coaching, Employee Engagement Surveys, Talent Analytics, Performance Management Consulting, Cultural Fit Assessment, HR Consulting, Executive Search for Startups, Nonprofit Executive Search, Executive Search for Family Businesses, Private Equity Executive Search, Mergers & Acquisitions Talent Integration, Functional Executive Search, Digital Transformation Recruitment, Corporate Governance Consulting, Executive Search for Government Agencies, Emerging Markets Executive Search, Sales & Marketing Executive Search, Operations & Supply Chain Executive Search, Finance & Accounting Executive Search, Human Resources Executive Search, Legal & Compliance Executive Search, Research & Development Executive Search, Executive Search for Small Businesses, Healthcare Executive Search, Technology Executive Search, Executive Search for Higher Education, Manufacturing Executive Search, Consumer Goods Executive Search, Energy & Utilities Executive Search, Pharmaceutical & Life Sciences Executive Search, Transportation & Logistics Executive Search
Software Training, Leadership Development, Communication Skills Workshop, Project Management Course, Sales Training, Customer Service Workshop, Business Coaching, Team Building Activities, Conflict Resolution Training, Time Management Workshop, Public Speaking Course, Personal Development Training, Emotional Intelligence Workshop, Financial Literacy Course, Social Media Marketing Training, Human Resources Training, Entrepreneurship Workshop, Career Development Course, Negotiation Skills Workshop, Diversity and Inclusion Training, Presentation Skills Course, Organizational Development Workshop, Technical Training, Digital Marketing Course, Cybersecurity Training, Data Analysis Workshop, Creative Problem Solving Course, Product Management Training, Online Training Solutions, Health and Safety Workshop, Environmental Awareness Course, Language Learning Classes, Computer Programming Training, Web Development Workshop, Graphic Design Course, Mobile App Development Training, Networking and Infrastructure Workshop, IT Certification Course, Artificial Intelligence Training, Virtual Reality Development Workshop, E-commerce Course, Content Marketing Training, Event Planning Workshop, Hospitality Management Course, International Business Training, Real Estate Workshop, Manufacturing Skills Course, Supply Chain Management Training, Quality Assurance Workshop, Lean Six Sigma Course
Resume Writing, Cover Letter Creation, LinkedIn Profile Optimization, Job Application Assistance, Interview Coaching, Career Consultation, Professional Resume Design, Executive Resume Service, Federal Resume Writing, Academic CV Writing, Resume Editing, Resume Translation, Entry-Level Resume Service, Technical Resume Writing, Creative Resume Design, Customizable Resume Templates, Resume Distribution, Resume Keyword Optimization, Industry-Specific Resumes, Personal Branding Services, Online Portfolio Creation, Professional Bio Writing, Professional Headshot Photography, Job Search Strategy, Salary Negotiation Coaching, Thank You Letter Writing, Follow-Up Letter Writing, Targeted Resume Writing, Remote Job Resume Service, Freelance Resume Writing, ATS-Friendly Resumes, Resume Writing Workshops, Group Resume Coaching, Post-Interview Assessment, Job Offer Evaluation, Graduate School Application Assistance, Internship Resume Writing, Career Change Resume Service, Military-to-Civilian Resume Writing, Return-to-Work Resume Service, Networking Strategy, Skills Assessment, Personal Brand Audit, Social Media Profile Management, Resume Review, Video Resume Creation, Job Market Analysis, Career Transition Support, Professional References Assistance
Acting Classes, Modeling Workshops, Voice-Over Coaching, Commercial Acting Training, Theatrical Acting Lessons, Audition Preparation, Portfolio Photography, Runway Coaching, Casting Services, Talent Scouting, Talent Management, Casting Calls, Film Auditions, TV Auditions, Theater Auditions, Voice-Over Auditions, Modeling Auditions, Commercial Print Casting, Extra Casting, Background Talent Casting, Fashion Show Casting, Music Video Casting, Child Actor Representation, Teen Actor Representation, Young Adult Actor Representation, Adult Actor Representation, Senior Actor Representation, Fitness Model Representation, Plus-Size Model Representation, Petite Model Representation, Commercial Model Representation, Editorial Model Representation, Runway Model Representation, Catalog Model Representation, Promotional Model Representation, Swimwear Model Representation, Lingerie Model Representation, Glamour Model Representation, Voice-Over Talent Representation, Singer Representation, Dancer Representation, Host Representation, Reality TV Star Representation, Social Media Influencer Representation, Brand Ambassador Representation, Comedian Representation, Stunt Performer Representation, Celebrity Endorsements, Talent Visa Services, Talent Contract Negotiation, Talent Public Relations, Talent Branding
Payroll Processing, Tax Filing, Employee Direct Deposit, Payroll Tax Compliance, Time and Attendance Management, Benefits Administration, Garnishment Management, New Hire Reporting, W2 and 1099 Preparation, Employee Self-Service Portal, Integration with Accounting Software, HR Support, Payroll Deduction Management, Payroll Reporting, Custom Payroll Solutions, Workers' Compensation Insurance, Employee Onboarding, End-of-Year Tax Reporting, Retirement Plan Administration, Paid Time Off (PTO) Tracking, Off-cycle Payroll Runs, Electronic Pay Stubs, Payroll Error Resolution, Multi-state Payroll Processing, Payroll Audit Support, International Payroll Services, Independent Contractor Payments, Expense Reimbursement, Employee Training and Development, Performance Management, Talent Acquisition, Background Checks, Employee Benefits Consulting, Health Savings Account (HSA) Administration, Flexible Spending Account (FSA) Administration, Payroll Data Security, Outsourced HR Services, Labor Law Compliance, Employee Relations Support, Compensation Planning, Workforce Analytics, Employee Assistance Programs, Third-party Payment Services, Payroll Tax Amendments, Payroll Tax Penalty Resolution, Payroll Tax Notice Processing, Employee Record Management, Termination and Severance Pay, Unemployment Claims Assistance, Employee Engagement and Retention
Business Consultation, Office Space Rental, Conference Room Booking, Virtual Office Solutions, Mail Handling Services, Administrative Support Services, HR Consultation, IT Support Services, Data Management Services, Document Storage Solutions, Video Conferencing Facilities, Business Networking Events, Coworking Space Access, Project Management Services, Accounting Services, Legal Consultation, Marketing Services, Graphic Design Services, Website Development Services, Branding Services, SEO Services, Social Media Management, Content Creation Services, Public Relations Services, Email Marketing Services, Paid Advertising Services, Business Training Programs, Professional Development Workshops, Business Coaching Services, Mentorship Programs, Employee Wellness Programs, Employee Benefits Consultation, Recruitment Services, Team Building Activities, Corporate Events Planning, Office Catering Services, Office Cleaning Services, Facilities Management Services, Security Services, Parking Solutions, Document Printing Services, Office Supplies, Telecommunication Services, Office Furniture Rental, Interior Design Services, Workspace Design Consultation, Energy Management Solutions, Sustainability Consulting, Business Travel Management, Corporate Relocation Services
Digital Marketing Strategy, SEO Consulting, PPC Advertising Management, Social Media Management, Content Marketing Strategy, Email Marketing Campaigns, Affiliate Marketing Management, Influencer Marketing, Video Marketing Strategy, Conversion Rate Optimization, Online Reputation Management, Branding Strategy, Competitor Analysis, Website Analytics, Lead Generation Strategy, E-commerce Marketing, Local SEO, Mobile Marketing Strategy, Marketing Automation, Web Design Consulting, UX/UI Optimization, Customer Retention Strategy, CRM Consulting, Public Relations Strategy, B2B Marketing Strategy, B2C Marketing Strategy, Sales Funnel Optimization, Marketing Training & Workshops, Podcast Marketing, Blog Management, LinkedIn Marketing, Facebook Advertising, Instagram Marketing, Pinterest Marketing, Twitter Marketing, Google Ads Management, YouTube Marketing, App Store Optimization, SMS Marketing, Voice Search Optimization, Amazon Marketing, Event Marketing Strategy, Sponsorship Marketing, Guerrilla Marketing, Product Launch Strategy, Market Research, Niche Marketing Strategy, International Marketing, Viral Marketing, Outsourced Marketing Services, Marketing Plan Audit, Marketing Budget Planning
Open Workspace, Dedicated Desk, Private Office, Meeting Room Rental, Conference Room Rental, Event Space Rental, Virtual Office, Business Address Service, Mail Handling, Phone Answering Service, High-Speed Internet Access, 24/7 Access, Printing Services, Scanning Services, Fax Services, Copy Services, Office Supplies, Workspace Cleaning, Kitchen Facilities, Complimentary Coffee, Complimentary Tea, Vending Machines, Lockers, Secure Storage, Personalized Workspace, Networking Events, Professional Workshops, Business Mentoring, Guest Reception, Breakout Spaces, Wellness Programs, Fitness Center Access, Bicycle Storage, On-site Parking, Visitor Parking, Pet-friendly Workspace, Outdoor Workspace, Podcast Studio, Photography Studio, Video Recording Studio, Soundproof Phone Booths, Nap Pods, Childcare Services, Discounted Partner Offers, Day Passes, Week Passes, Monthly Memberships, Annual Memberships, Corporate Memberships, Customized Membership Plans
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.