GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Pawn shop?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Pawn shop.
Category list for Pawn shop:
Watch Repair Service
Musical Instrument Store
Check Cashing Service
Video Game Store
Sporting Goods Store
Cell Phone Store
Home Goods Store
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Instant Check Cashing, Personal Check Cashing, Payroll Check Cashing, Government Check Cashing, Cashier's Check Cashing, Money Order Cashing, Tax Refund Check Cashing, Insurance Check Cashing, Business Check Cashing, Traveler's Check Cashing, Two-Party Check Cashing, Certified Check Cashing, Direct Deposit Setup, Bill Payment Services, Prepaid Debit Cards, Wire Transfer Services, Money Order Purchase, Currency Exchange, Notary Services, ATM Services, Rapid Payroll Processing, Mobile Check Cashing, Online Check Cashing, Express Check Cashing, Overdraft Protection, Bank Account Alternatives, Low Fee Check Cashing, ID Verification, Financial Counseling, Credit Card Cash Advance, Loan Services, Payday Advance, Installment Loans, Title Loans, Pawn Loans, Cash for Gold, Gift Card Exchange, Prepaid Cell Phone Services, Prepaid Utility Services, Budgeting Tools, Fraud Alert Services, Identity Theft Protection, Safe Deposit Box, Foreign Currency Exchange, International Check Cashing, Tax Preparation Services, Public Transportation Passes, Business Cash Management, Bulk Check Cashing, 24/7 Check Cashing
Video game store:
Video Game Consoles, New Video Games, Pre-Owned Video Games, Gaming Accessories, Console Repairs, Trade-In Services, Gaming Merchandise, Virtual Reality Headsets, Gaming Controllers, Console Bundles, Retro Gaming Consoles, Gaming Headsets, Gaming Keyboards, Gaming Mice, Gaming Monitors, Gaming Chairs, Gaming Desks, Console Customization, Gaming Apparel, Gaming Collectibles, Game Pre-Orders, Gaming Gift Cards, Gaming Memberships, Game Console Rentals, Game Walkthrough Guides, Gaming Mousepads, Gaming Console Cables, Gaming Console Storage, Gaming Console Stands, Gaming Console Skins, Gaming Console Cleaning, Gaming Console Upgrades, Gaming Console Modding, Game Console Trade-In, Gaming Console Protection Plans, Gaming Community Events, Video Game Tournaments, Gaming Console Financing, Gaming Console Warranties, Gaming Console Price Matching, Gaming Console Layaway, Game Console Refurbishment, Gaming Console Recycling, Video Game Release Events, Gaming Console Delivery, Gaming Console Installation, Gaming Console Setup, Gaming Console Troubleshooting, Gaming Console Tech Support, Gaming Console Maintenance
Sporting goods store:
Baseball Equipment Sales, Basketball Gear and Accessories, Bicycles and Cycling Accessories, Camping and Hiking Gear, Canoe and Kayak Rentals, Custom Team Apparel, Darts and Billiards Supplies, Exercise and Fitness Equipment, Fishing Tackle and Bait, Football Equipment and Supplies, Golf Clubs and Accessories, Gymnastics and Dance Apparel, Hockey Gear and Equipment, Hunting Gear and Supplies, Lacrosse Equipment and Accessories, Martial Arts Gear and Uniforms, Mountain Climbing Equipment, Outdoor Adventure Clothing, Paintball and Airsoft Gear, Pilates and Yoga Supplies, Racquet Sports Equipment, Roller Skating and Skateboarding Gear, Rugby Equipment and Apparel, Running and Track Shoes, Scuba Diving and Snorkeling Gear, Ski and Snowboard Equipment, Soccer Equipment and Accessories, Sports Eyewear and Sunglasses, Sports Nutrition and Supplements, Swimming and Aquatic Gear, Table Tennis and Ping Pong Supplies, Tennis and Racquetball Equipment, Track and Field Gear, Treadmills and Elliptical Machines, Volleyball Equipment and Apparel, Water Sports Equipment, Weightlifting and Strength Training Gear, Wetsuits and Swimwear, Winter Sports Clothing, Wrestling Gear and Supplies, Athletic Footwear, Sports Medicine and Injury Prevention, Outdoor Recreation Equipment Rentals, Sporting Goods Repair Services, Fitness Tracker Sales, Hydration Systems and Accessories, Performance Apparel Sales, Personalized Sports Gear, Sports Memorabilia and Collectibles, Team and League Registration Services
Contemporary Art Exhibitions, Abstract Art Showcases, Fine Art Photography Displays, Sculpture Installations, Mixed Media Art Exhibits, Local Artist Spotlight, International Art Collections, Curated Gallery Tours, Art Appraisal Services, Art Restoration Services, Art Investment Consultations, Private Gallery Viewings, Artwork Framing, Custom Art Commissions, Live Painting Demonstrations, Artist Meet and Greets, Art Classes and Workshops, Youth Art Programs, Guided Group Gallery Visits, Charity Art Auctions, Public Art Installations, Outdoor Art Exhibitions, Ceramics and Pottery Showcases, Printmaking Exhibitions, Digital Art Displays, Illustration Exhibits, Performance Art Events, Street Art Collections, Textile Art and Fiber Exhibits, Glass Art Showcases, Jewelry Art Displays, Environmental Art Exhibitions, Artists-in-Residence Programs, Calligraphy and Typography Showcases, Film Screenings and Video Art, Virtual Reality Art Experiences, Interactive Art Installations, Art Book and Publication Sales, Art-themed Gift Shop, Limited Edition Art Prints, Artwork Rental Services, Curator-led Gallery Talks, Art Advisory Services, Museum and Gallery Partnerships, Architectural Art Exhibitions, Art Critique and Discussion Events, Emerging Artist Showcases, Seasonal Art Exhibits, Member-exclusive Gallery Events, Art-themed Social Events, Collaborative Art Projects, Art Residency Opportunities
Furniture Sales, Home Decor Items, Kitchenware Products, Bathroom Accessories, Bedding and Linens, Lighting Solutions, Outdoor Furniture, Home Organization Supplies, Window Treatments, Flooring Solutions, Curtains and Drapes, Rugs and Carpets, Wall Art and Mirrors, Tableware and Serveware, Cookware and Bakeware, Small Kitchen Appliances, Home Office Supplies, Sofas and Sectionals, Bedroom Furniture, Dining Room Furniture, Accent Chairs and Tables, Patio and Garden Decor, Storage Solutions, Cleaning Supplies, Mattresses and Bedding, Pillows and Cushions, Throws and Blankets, Candles and Fragrances, Picture Frames, Clocks and Timepieces, Table and Floor Lamps, Ceiling and Wall Lights, Outdoor Lighting, Electronics and Gadgets, Smart Home Devices, Home Improvement Tools, Paint and Wallpaper, Seasonal Decorations, Plants and Planters, Pet Supplies, Gifts and Gift Wrapping, Cabinet and Drawer Hardware, Home Textiles, Eco-friendly Products, Personal Care Items, Baby and Kids Furniture, Specialty Cookware, Custom Furniture, Interior Design Consultation, Home Delivery and Assembly
Personalized Gifts, Custom Photo Gifts, Handmade Jewelry, Gift Baskets, Birthday Gifts, Wedding Gifts, Anniversary Gifts, Gift Wrapping Services, Engraved Gifts, Gift Cards, Baby Shower Gifts, Graduation Gifts, Holiday Gifts, Housewarming Gifts, Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Pets, Corporate Gifts, Gifts for Teachers, Gifts for Co-workers, Gifts for Travelers, Gifts for Athletes, Gifts for Foodies, Gifts for Gardeners, Gifts for Tech Lovers, Gifts for Artists, Gifts for Book Lovers, Gifts for Musicians, Gifts for Movie Lovers, Gifts for Gamers, Gifts for College Students, Gifts for Grandparents, Gifts for New Parents, Gifts for Fitness Enthusiasts, Gifts for Beauty Lovers, Gifts for Adventure Seekers, Gifts for Home Chefs, Gifts for DIY Lovers, Gifts for Photographers, Gifts for Wine Lovers, Gifts for Tea Lovers, Gifts for Coffee Lovers, Gifts for Crafters, Gifts for Fashionistas, Gifts for Self-Care, Gifts for Environmentalists, Gifts for Sports Fans, Gifts for Eco-Conscious Shoppers, Gifts for Spiritual Seekers
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.