GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Spa?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Spa.
Category list for Spa:
Spa
Massage Therapist
Beauty Salon
Day Spa
Skin Care Clinic
Nail Salon
Hair Salon
Wellness Center
Aromatherapy Service
Yoga Studio
Tanning Salon
Sauna
Reflexologist
Hot Tub Store
Meditation Center
Waxing Hair Removal Service
Cosmetic Dentist
Reiki Therapist
Laser Hair Removal Service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Acrylic Nails, Gel Nails, Dip Powder Nails, Solar Nails, SNS Nails, Nail Extensions, Nail Art Design, Nail Repair, Nail Fill, Nail Removal, Manicure, Pedicure, Spa Pedicure, Express Pedicure, Paraffin Treatment, Nail Strengthening, Nail Buffing, French Manicure, French Pedicure, Shellac Manicure, Shellac Pedicure, Gel Polish, Gel Polish Removal, Nail Polish Change, Hand Massage, Foot Massage, Cuticle Care, Nail Shaping, Callus Removal, Ingrown Toenail Treatment, Nail Whitening, Foot Soak, Hand Exfoliation, Foot Exfoliation, Hand Mask, Foot Mask, Hand & Foot Detox, Hot Stone Massage, Reflexology, Nail Stamping, Nail Rhinestones, Nail Foil, Water Marble Nails, 3D Nail Design, Ombre Nails, Glitter Nails, Matte Nails, Chrome Nails, Holographic Nails, UV Gel Nails
Acupuncture Therapy, Aromatherapy, Art Therapy, Ayurvedic Consultations, Biofeedback Therapy, Chakra Balancing, Chiropractic Care, Counseling Services, Craniosacral Therapy, Cupping Therapy, Dance Therapy, Deep Tissue Massage, Detoxification Programs, Dietary Counseling, Energy Healing, Floatation Therapy, Guided Meditation, Herbal Medicine Consultations, Holistic Health Coaching, Homeopathy, Hot Stone Massage, Hydrotherapy, Hypnotherapy, Infrared Sauna, Integrative Medicine, Kinesiology, Life Coaching, Lymphatic Drainage Massage, Magnetic Therapy, Meditation Classes, Mindfulness Training, Music Therapy, Myofascial Release Therapy, Naturopathic Medicine, Nutritional Counseling, Physical Therapy, Pilates Classes, Pranic Healing, Prenatal Massage, Reflexology, Reiki Healing, Shiatsu Massage, Sound Therapy, Sports Massage, Stress Management Coaching, Swedish Massage, Tai Chi Classes, Thai Massage, Therapeutic Massage, Vinyasa Yoga, Yin Yoga, Yoga Therapy
Aromatherapy service:
Essential Oil Consultation, Aromatherapy Massage, Aroma Inhalation Therapy, Essential Oil Blending, Aromatherapy Diffuser Products, Aroma Facial Treatment, Aroma Body Wrap, Aromatherapy Stress Relief, Aroma Hot Stone Massage, Aromatherapy Foot Soak, Aroma Ear Candling, Aromatherapy Back Treatment, Aromatherapy for Pregnant Women, Aromatherapy for Children, Aromatherapy for Pets, Aroma Yoga, Essential Oil Sales, Aroma Scalp Massage, Aromatherapy Gift Sets, Aroma Bath Salts, Aromatherapy Candles, Aroma Body Scrub, Essential Oil Diffuser Jewelry, Aroma Room Sprays, Aromatherapy Rollerballs, Aroma Steam Therapy, Essential Oil Workshops, Aromatherapy Home Parties, Aromatherapy for Mental Health, Aromatherapy for Pain Management, Aroma Lymphatic Drainage, Aromatherapy for Sleep Disorders, Aromatherapy for Allergies, Aromatherapy for Skin Conditions, Aromatherapy for Respiratory Issues, Aromatherapy for Digestive Problems, Aromatherapy for Hormonal Balance, Aromatherapy for Emotional Wellbeing, Aroma Reiki, Aromatherapy for Weight Loss, Aromatherapy for Detoxification, Aromatherapy for Immune Support, Aromatherapy for Energy Boost, Aromatherapy for Focus and Concentration, Aromatherapy for Headaches and Migraines, Aromatherapy for Muscle Relaxation, Aromatherapy for Joint Pain, Aromatherapy for Inflammation, Aromatherapy for Memory, Aromatherapy for Mood Enhancement
Yoga studio:
Beginner Yoga Classes, Intermediate Yoga Classes, Advanced Yoga Classes, Hatha Yoga, Vinyasa Yoga, Ashtanga Yoga, Yin Yoga, Restorative Yoga, Prenatal Yoga, Postnatal Yoga, Kids Yoga, Senior Yoga, Hot Yoga, Aerial Yoga, Partner Yoga, Power Yoga, Gentle Yoga, Therapeutic Yoga, Meditation Classes, Guided Relaxation, Pranayama Breathing Techniques, Kundalini Yoga, Yoga Nidra, Yoga for Athletes, Yoga for Back Pain, Yoga for Stress Relief, Yoga for Weight Loss, Yoga for Flexibility, Yoga for Strength, Yoga for Balance, Yoga for Anxiety, Yoga for Depression, Yoga for Sleep, Yoga for Mindfulness, Yoga for Energy, Yoga for Confidence, Yoga for Detox, Yoga for Chronic Pain, Yoga for Headaches, Yoga for Heart Health, Yoga for Digestion, Yoga for Hormone Balance, Yoga for Arthritis, Yoga for Diabetes, Yoga for Osteoporosis, Yoga for Menopause, Yoga for Pregnancy, Yoga for Posture, Yoga for Rehabilitation, Yoga Teacher Training
Tanning salon:
UV Tanning, Spray Tanning, Airbrush Tanning, Tanning Packages, Tanning Bed Sessions, Stand-up Tanning Booths, Sunless Tanning, Mobile Tanning, Tanning Accelerators, Tanning Lotions, Tanning Extenders, Bronzing Gels, After Sun Care, Tanning Accessories, Tanning Gift Certificates, Red Light Therapy, Tanning Memberships, Custom Tanning Plans, Tanning Bed Maintenance, Infrared Saunas, Tanning Bed Repairs, Skin Consultations, Hydration Station, Tanning Bed Upgrades, Bronzing Mousse, Self-Tanning Products, Organic Spray Tanning, Tanning Training, Tanning for Weddings, Tanning for Special Events, Indoor Tanning Lotions, Tanning Safety Tips, UV-Free Tanning Options, Tanning Bed Eyewear, Tanning Bed Cleaning, Tanning Bed Parts, Tanning Bed Bulb Replacement, Tanning Bed Financing, Tanning Bed Warranties, Tanning Bed Installation, Tanning Bed Relocation, Tanning Bed Trade-ins, Tanning Bed Disposal, Tanning Bed Education, Tanning Industry Events, Tanning Business Consulting, Tanning Salon Design, Tanning Salon Marketing, Tanning Salon Staff Training, Tanning Salon Management
Reflexology Massage, Foot Reflexology, Hand Reflexology, Aromatherapy Reflexology, Pregnancy Reflexology, Facial Reflexology, Lymphatic Drainage Reflexology, Meridian Reflexology, Maternity Reflexology, Zone Therapy Reflexology, Reflexology for Stress Relief, Reflexology for Relaxation, Reflexology for Pain Relief, Reflexology for Headaches, Reflexology for Migraines, Reflexology for Insomnia, Reflexology for Anxiety, Reflexology for Depression, Reflexology for Hormonal Imbalances, Reflexology for Digestive Issues, Reflexology for Energy Balancing, Reflexology for Back Pain, Reflexology for Joint Pain, Reflexology for Muscular Tension, Reflexology for Sinus Issues, Reflexology for Allergies, Reflexology for Arthritis, Reflexology for Diabetes, Reflexology for Menopause, Reflexology for Fertility, Reflexology for PMS, Reflexology for Fibromyalgia, Reflexology for Asthma, Reflexology for Chronic Fatigue Syndrome, Reflexology for Thyroid Issues, Reflexology for Immune System Support, Reflexology for Detoxification, Reflexology for Weight Loss, Reflexology for Blood Pressure, Reflexology for Circulation, Reflexology for Tinnitus, Reflexology for TMJ, Reflexology for Sciatica, Reflexology for Plantar Fasciitis, Reflexology for Carpal Tunnel Syndrome, Reflexology for Postoperative Recovery, Reflexology for Cancer Support, Reflexology for Addiction Recovery, Reflexology for Autism Spectrum Disorders, Reflexology for ADHD
Hot tub store:
Hot Tub Installation, Hot Tub Repair, Hot Tub Maintenance, Spa Accessories, Hot Tub Chemicals, Hot Tub Covers, Hot Tub Filters, Hot Tub Financing, Hot Tub Removal, Hot Tub Relocation, Hot Tub Trade-In, Hot Tub Water Testing, Hot Tub Parts, Hot Tub Consultation, Hot Tub Leak Detection, Hot Tub Drain and Refill, Hot Tub Winterization, Hot Tub Electrical Services, Hot Tub Ozonator Installation, Hot Tub Lighting, Hot Tub Jets Replacement, Hot Tub Pumps, Hot Tub Heaters, Hot Tub Plumbing, Hot Tub Insulation, Hot Tub Salt Systems, Hot Tub Disinfection, Hot Tub Deck Design, Hot Tub Gazebo, Hot Tub Enclosures, Hot Tub Surrounds, Hot Tub Customization, Hot Tub Steps, Hot Tub Lifters, Hot Tub Towel Racks, Hot Tub Aromatherapy, Hot Tub Audio Systems, Hot Tub Umbrellas, Hot Tub Handrails, Hot Tub Safety Covers, Hot Tub Water Purification, Hot Tub Remote Monitoring, Hot Tub Wi-Fi Integration, Hot Tub Energy Efficiency, Hot Tub Troubleshooting, Hot Tub Warranty Services, Hot Tub Floor Models Sale, Hot Tub Temperature Control, Hot Tub Showroom Consultation, Hot Tub Sanitizing Recommendations
Meditation center:
Guided Meditation, Mindfulness Meditation, Breathwork Sessions, Yoga Nidra, Transcendental Meditation, Chakra Balancing, Vipassana Meditation, Loving-Kindness Meditation, Sound Healing, Zen Meditation, Kundalini Meditation, Mantra Meditation, Mala Meditation, Walking Meditation, Body Scan Meditation, Visualization Meditation, Group Meditation, Couples Meditation, Meditation for Stress Relief, Meditation for Anxiety, Meditation for Sleep, Meditation for Focus, Meditation for Pain Relief, Meditation for Emotional Well-being, Meditation for Creativity, Meditation for Athletes, Meditation for Personal Growth, Meditation for Spiritual Development, Meditation Workshops, Meditation Retreats, Meditation Teacher Training, Online Meditation Classes, Meditation App Support, Corporate Meditation Programs, Meditation for Kids, Meditation for Teens, Meditation for Seniors, Meditation for Veterans, Meditation for Trauma Recovery, Meditation for Addiction Recovery, Meditation for Grief Support, Meditation for Cancer Patients, Meditation for Caregivers, Meditation for Pregnant Women, Meditation for Postpartum Recovery, Meditation for Couples Therapy, Meditation for Anger Management, Meditation for Test Anxiety, Meditation for Public Speaking, Meditation for Relaxation
Waxing hair removal service:
Full Body Wax, Brazilian Wax, Bikini Wax, Leg Wax, Arm Wax, Underarm Wax, Back Wax, Chest Wax, Face Wax, Eyebrow Wax, Lip Wax, Chin Wax, Sideburn Wax, Stomach Wax, Neck Wax, Nose Wax, Ear Wax, Men's Waxing, Women's Waxing, Sugaring Hair Removal, Hard Wax, Soft Wax, Strip Wax, Threading, Ingrown Hair Treatment, Pre-Waxing Consultation, Post-Waxing Care, First Time Wax, Waxing Packages, Pregnancy Wax, Sensitive Skin Wax, Organic Waxing, Vegan Waxing, Paraffin Wax Treatment, Waxing Membership, Waxing Gift Certificates, Group Waxing Parties, Waxing Training Courses, Waxing Supplies, Waxing Referral Program, Waxing Loyalty Program, Online Booking, Walk-In Waxing, Student Discounts, Military Discounts, Senior Discounts, Waxing Specials, Hair Removal for Athletes, Hair Removal for Swimmers, Hair Removal for Dancers, Hair Removal for Models, Hair Removal for Bodybuilders
Reiki Healing Session, Distance Reiki Healing, Reiki Level 1 Certification, Reiki Level 2 Certification, Reiki Master Certification, Reiki Master Teacher Training, Chakra Balancing, Aura Cleansing, Reiki for Stress Reduction, Reiki for Pain Relief, Reiki for Emotional Healing, Reiki for Mental Clarity, Reiki for Insomnia, Reiki for Anxiety, Reiki for Depression, Reiki for Pets, Reiki for Children, Reiki for Pregnancy, Reiki for Postpartum, Reiki for Cancer Support, Reiki for Grief, Reiki for Chronic Illness, Reiki for Trauma Recovery, Reiki for Addiction Recovery, Reiki for Relaxation, Reiki for Spiritual Growth, Reiki for Relationship Healing, Reiki for Fertility, Reiki for Surgery Recovery, Reiki for Athletic Performance, Reiki for Creativity, Reiki for Life Transitions, Reiki for Personal Empowerment, Reiki for Immune Support, Reiki for Weight Loss, Reiki for Career Success, Reiki for Improved Communication, Reiki for Forgiveness, Reiki for Manifestation, Reiki for Self-Love, Reiki for Abundance, Reiki for Healing Past Lives, Reiki for Releasing Toxic Relationships, Reiki for Clearing Negative Energy, Reiki for Balancing Work-Life, Reiki for Enhancing Intuition, Reiki for Improved Focus, Reiki for Boosting Confidence, Reiki for Reducing Fear, Reiki for Aligning with Life Purpose
Laser hair removal service:
Laser Hair Removal for Face, Laser Hair Removal for Underarms, Laser Hair Removal for Arms, Laser Hair Removal for Legs, Laser Hair Removal for Bikini Area, Laser Hair Removal for Brazilian, Laser Hair Removal for Chest, Laser Hair Removal for Back, Laser Hair Removal for Shoulders, Laser Hair Removal for Neck, Laser Hair Removal for Abdomen, Laser Hair Removal for Full Body, Laser Hair Removal for Stomach, Laser Hair Removal for Buttocks, Laser Hair Removal for Hands, Laser Hair Removal for Feet, Laser Hair Removal for Ears, Laser Hair Removal for Nose, Laser Hair Removal for Chin, Laser Hair Removal for Sideburns, Laser Hair Removal for Upper Lip, Laser Hair Removal for Lower Lip, Laser Hair Removal for Eyebrows, Laser Hair Removal for Jawline, Laser Hair Removal for Forehead, Laser Hair Removal for Cheeks, Laser Hair Removal for Nape, Laser Hair Removal for Fingers, Laser Hair Removal for Toes, Laser Hair Removal for Areola, Laser Hair Removal for Sternum, Laser Hair Removal for Perianal, Laser Hair Consultation, Laser Hair Removal Touch-Up, Laser Hair Removal Package Deals, Laser Hair Removal for Men, Laser Hair Removal for Women, Laser Hair Removal for Teens, Laser Hair Removal for Sensitive Skin, Laser Hair Removal for Dark Skin, Laser Hair Removal for Light Skin, Laser Hair Removal for Coarse Hair, Laser Hair Removal for Fine Hair, Laser Hair Removal for Ingrown Hair, Laser Hair Removal for Tanned Skin, Laser Hair Removal for Red Hair, Laser Hair Removal for Gray Hair, Laser Hair Removal for Blonde Hair, Laser Hair Removal for Brown Hair, Laser Hair Removal for Black Hair
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
