GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a School?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a School.
Category list for School:
School
Preschool
Elementary School
High School
Middle School
Tutoring Service
Language School
Art School
Music School
Dance School
Driving School
Cooking School
Computer Training School
Martial Arts School
Beauty School
Trade School
Religious School
Special Education School
Vocational School
Montessori School
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for School:
Preschool:
Child Care Services, Early Childhood Education, Toddler Programs, Preschool Enrichment, Nursery School, Montessori Education, Reggio Emilia Approach, Waldorf Education, Bilingual Preschool, Pre-K Reading Program, Pre-K Math Program, Pre-K Science Activities, Creative Arts Program, Music and Movement Classes, Drama and Theatre for Preschoolers, Outdoor Play and Learning, Physical Education for Preschoolers, Nature Exploration Activities, Gardening for Preschoolers, Healthy Eating Education, Preschool Social Skills Development, Emotional Intelligence Programs, Parent-Child Workshops, Field Trips, Special Needs Programs, Preschool Summer Camp, Preschool Winter Camp, Preschool Spring Break Camp, After-School Care, Before-School Care, Preschool Storytime, Sensory Play Activities, STEAM Activities for Preschoolers, Yoga for Preschoolers, Mindfulness for Preschoolers, Foreign Language Classes, Nut-Free Preschool Environment, Eco-Friendly Preschool, Preschool Parenting Seminars, Preschool Tutoring, Individualized Learning Plans, Family Events and Celebrations, Preschool Graduation Ceremony, Preschool Open House, Preschool Assessment and Progress Reports, Preschool Teacher Meetings, Preschool Online Learning Resources, Preschool Volunteer Opportunities, Preschool Fundraisers, Preschool Parent-Teacher Association, Sibling Discount Program
Elementary school:
After School Programs, Arts and Crafts Classes, Basic Math Classes, Book Fairs, Bullying Prevention Programs, Character Education Programs, Chess Club, Choir and Music Programs, Coding and Robotics Classes, Community Service Programs, Counseling Services, Creative Writing Workshops, Dance Classes, Digital Literacy Programs, Drama Club, English Language Learner Support, Environmental Education Programs, Field Trips, Foreign Language Classes, Gardening Club, Gifted and Talented Programs, Health and Wellness Programs, Homework Assistance, Individualized Educational Plans, Kindergarten Readiness Programs, Leadership Development Programs, Learning Support Services, Library Services, Literacy Programs, Math Clubs, Mentoring Programs, Multicultural Events, Nutritional Education Programs, Online Learning Resources, Parent-Teacher Conferences, Physical Education Programs, Reading Clubs, Safety Patrol Programs, Science Fairs, Science
High school:
Standardized Test Preparation, Advanced Placement Courses, International Baccalaureate Programs, STEM Education, Language Courses, Arts Education, Physical Education, College Counseling, Tutoring Services, Drama Club, Debate Club, Yearbook Committee, School Newspaper, Student Council, Volunteer Opportunities, Athletic Programs, Music Programs, Computer Science Courses, Community Service Programs, Gifted and Talented Programs, School Clubs, Library Services, Multimedia Center, Cafeteria Services, Career Counseling, Student Exchange Programs, Online Learning Options, Parent-Teacher Conferences, Special Education Services, Scholarship Opportunities, Financial Aid Assistance, Cultural Events, Health Services, Transportation Services, School Dances, School Spirit Events, Graduation Ceremonies, Summer Programs, Mentorship Programs, Bullying Prevention Programs, Peer Tutoring, School Trips, Parent Involvement Programs, Anti-Drug Campaigns, Social Skills Development, Academic Competitions, Science Fairs, Internship Opportunities, Open House Events, Orientation Programs
Middle school:
Academic Tutoring, After-School Programs, Art Classes, Biology Lessons, Book Clubs, Chemistry Lessons, Choir Practice, Coding Classes, Creative Writing Workshops, Dance Classes, Debate Club, Drama Club, English Lessons, Environmental Club, Foreign Language Lessons, Geography Club, Gifted Programs, Gymnastics Classes, Health and Wellness Programs, History Lessons, Homework Help, Leadership Development Programs, Library Services, Math Lessons, Music Lessons, National Junior Honor Society, Outdoor Education Programs, Parent-Teacher Conferences, Physical Education Classes, Robotics Club, School Counseling Services, School Newspaper, Science Club, Social Studies Lessons, Special Education Services, Speech and Debate Club, Sports Programs, STEM Programs, Student Government, Study Skills Workshops, Summer School Programs, Support Services, Swimming Lessons, Technology Club, Theater Arts Classes, Track and Field Programs, Visual Arts Classes, Volunteer Programs, Yearbook Club, Youth Mentoring Programs
Tutoring service:
Math Tutoring, Science Tutoring, English Tutoring, History Tutoring, Language Tutoring, Elementary Tutoring, Middle School Tutoring, High School Tutoring, College Tutoring, Adult Tutoring, Reading Comprehension, Writing Skills, Study Skills, Test Preparation, SAT Tutoring, ACT Tutoring, AP Exam Tutoring, IB Tutoring, GED Tutoring, MCAT Tutoring, GRE Tutoring, GMAT Tutoring, LSAT Tutoring, TOEFL Tutoring, IELTS Tutoring, ESL Tutoring, Online Tutoring, In-Person Tutoring, Group Tutoring, One-on-One Tutoring, Homework Help, Assignment Support, Project Guidance, Learning Disabilities Support, Dyslexia Tutoring, Dyscalculia Tutoring, ADHD Tutoring, Autism Tutoring, Gifted Learner Support, Homeschool Support, Foreign Language Tutoring, Spanish Tutoring, French Tutoring, German Tutoring, Italian Tutoring, Chinese Tutoring, Japanese Tutoring, Korean Tutoring, Russian Tutoring, Arabic Tutoring
Language school:
English Courses, Spanish Courses, French Courses, German Courses, Italian Courses, Chinese Courses, Japanese Courses, Korean Courses, Russian Courses, Arabic Courses, Portuguese Courses, Dutch Courses, Swedish Courses, Norwegian Courses, Danish Courses, Finnish Courses, Greek Courses, Hebrew Courses, Turkish Courses, Polish Courses, Czech Courses, Hungarian Courses, Romanian Courses, Thai Courses, Vietnamese Courses, Indonesian Courses, Hindi Courses, Urdu Courses, Bengali Courses, Punjabi Courses, Tamil Courses, Persian Courses, Afrikaans Courses, Swahili Courses, Tagalog Courses, Malay Courses, Bulgarian Courses, Croatian Courses, Slovenian Courses, Serbian Courses, Estonian Courses, Latvian Courses, Lithuanian Courses, Icelandic Courses, Irish Courses, Welsh Courses, Scottish Gaelic Courses, Yiddish Courses, Esperanto Courses, Sign Language Courses, Language Exchange Programs, Online Language Courses
Art school:
Drawing Classes, Painting Workshops, Sculpture Lessons, Digital Art Courses, Printmaking Classes, Ceramics Workshops, Photography Lessons, Textile Art Courses, Calligraphy Classes, Illustration Workshops, Graphic Design Lessons, Watercolor Painting Courses, Oil Painting Classes, Acrylic Painting Workshops, Pastel Drawing Lessons, Charcoal Drawing Courses, Mixed Media Art Classes, Collage Workshops, Life Drawing Lessons, Portrait Painting Courses, Landscape Painting Classes, Abstract Art Workshops, Art History Lessons, Animation Courses, Color Theory Classes, Art Therapy Workshops, Figure Drawing Lessons, Street Art Courses, Airbrush Art Classes, Mural Painting Workshops, Fashion Illustration Lessons, Storyboarding Courses, Comic Art Classes, Manga Drawing Workshops, Children's Art Lessons, Adult Art Courses, Teen Art Classes, Art Portfolio Preparation Workshops, Art Exhibition Lessons, Art Marketing Courses, Art Business Classes, Private Art Lessons, Group Art Workshops, Online Art Courses, Art Teacher Training Classes, Artist Residency Programs, Art Critique Workshops, Art Studio Rentals, Art Supply Store
Music school:
Piano Lessons, Guitar Lessons, Violin Lessons, Drum Lessons, Voice Lessons, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Viola Lessons, Oboe Lessons, Bassoon Lessons, Keyboard Lessons, Music Theory Classes, Songwriting Workshops, Group Music Classes, Children's Music Classes, Adult Music Classes, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Masterclasses, Music Production Lessons, DJ Lessons, Audio Engineering Lessons, Music Composition Lessons, Band Coaching, Jazz Ensemble Classes, Orchestral Training, Music Exam Preparation, Music Summer Camps, Music Workshops, Choir Lessons, Online Music Lessons, Private Music Lessons, Home Music Lessons, Musical Theater Classes, Music Business Courses, Artist Development, Music Performance Coaching, Musical Instrument Repair, Sight Reading Lessons, Ear Training Classes, Music Therapy Sessions, Music History Lessons
Driving Lessons for Beginners, Defensive Driving Courses, Advanced Driving Techniques, Driving Test Preparation, Refresher Driving Lessons, Motorway Driving Lessons, Pass Plus Courses, Intensive Driving Courses, Automatic Car Driving Lessons, Manual Car Driving Lessons, Hazard Perception Training, Theory Test Preparation, Instructor Training Courses, Mock Driving Tests, Traffic Rules Education, Parallel Parking Lessons, Hill Start Lessons, Emergency Stop Practice, Roundabout Navigation Training, Dual Control Car Lessons, One-to-One Driving Lessons, Online Driving Courses, Eco-Driving Techniques, Night Driving Lessons, Winter Driving Skills, Car Maintenance Education, Vehicle Control Skills, Safe Overtaking Techniques, Tailored Lesson Packages, Nervous Driver Support, Skid Control Training, Multilingual Driving Instructors, Female Driving Instructors, Fleet Driver Training, Senior Driver Refresher Courses, Adaptive Driving Lessons, Off-Road Driving Lessons, 4x4 Driving Lessons, Underage Driving Programs, Parent-Taught Driver Education, Gift Vouchers for Driving Lessons, Block Booking Discounts, Student Discount Driving Lessons, Flexible Lesson Scheduling, Pick-up and Drop-off Services, Weekend Driving Lessons, Evening Driving Lessons, Motorbike Riding Lessons, Scooter Riding Lessons, Online Booking System
Cooking school:
Basic Culinary Skills, Advanced Culinary Techniques, Baking and Pastry Classes, Vegetarian Cooking Lessons, Vegan Cooking Courses, Gluten-Free Cooking Workshops, Sushi Making Classes, Kids Cooking Classes, Adult Cooking Lessons, Couples Cooking Courses, Team Building Cooking Events, International Cuisine Workshops, Italian Cooking Classes, French Cooking Lessons, Indian Cooking Courses, Thai Cooking Workshops, Chinese Cooking Classes, Japanese Cooking Lessons, Mediterranean Cooking Courses, Mexican Cooking Workshops, BBQ and Grilling Classes, Healthy Cooking Lessons, Nutrition-focused Cooking Courses, Farm-to-Table Cooking Workshops, Seafood Cooking Classes, Knife Skills Lessons, Plating and Presentation Courses, Wine Pairing and Tasting Workshops, Beverage and Cocktail Classes, Food Safety and Sanitation Lessons, Sauces and Condiments Courses, Appetizers and Small Plates Workshops, Dessert and Pastry Techniques, Bread Making Classes, Pasta Making Lessons, Pizza Making Courses, Cake Decorating Workshops, Chocolate Artistry Classes, Sugar Art Lessons, Candy Making Courses, Glazing and Icing Techniques, Food Styling and Photography Workshops, Culinary Business Classes, Cooking for Special Events, Catering Skills Lessons, Meal Planning and Prep Courses, Private Cooking Lessons, Online Cooking Classes, Plant-Based Cooking Workshops, Gourmet Cooking Techniques, Budget-friendly Cooking Courses
Computer training school:
Microsoft Office Training, Excel Courses, Word Courses, PowerPoint Courses, Outlook Courses, Access Courses, Adobe Creative Suite Training, Photoshop Courses, Illustrator Courses, InDesign Courses, Premiere Pro Courses, After Effects Courses, Programming Languages Courses, Python Training, Java Training, JavaScript Training, C++ Training, C# Training, PHP Training, HTML & CSS Courses, Web Development Courses, Front-end Development Training, Back-end Development Training, Full Stack Development Training, Mobile App Development Courses, iOS App Development Training, Android App Development Training, Cross-platform App Development Training, Database Management Courses, SQL Training, Oracle Training, MySQL Training, MongoDB Training, Networking Courses, Cisco Certification Training, CompTIA Certification Training, Cybersecurity Courses, Ethical Hacking Training, Information Security Training, Cloud Computing Courses, AWS Training, Microsoft Azure Training, Google Cloud Training, Data Science & Machine Learning Courses, R Programming Training, Matlab Training, Big Data Courses, Hadoop Training, Spark Training, Project Management Courses, Agile Training, Scrum Training, ITIL Training, Digital Marketing Courses, SEO Training, Social Media Marketing Training, Google Analytics Training
Martial arts school:
Adult Martial Arts Classes, Beginner Martial Arts Classes, Brazilian Jiu-Jitsu Classes, Children's Martial Arts Classes, Self-Defense Classes, Kickboxing Classes, Karate Classes, Taekwondo Classes, Muay Thai Classes, Kung Fu Classes, Judo Classes, Mixed Martial Arts Classes, Boxing Classes, Wrestling Classes, Aikido Classes, Krav Maga Classes, Capoeira Classes, Tai Chi Classes, Jeet Kune Do Classes, Kenpo Karate Classes, Hapkido Classes, Savate Classes, Silat Classes, Ninjutsu Classes, Weapons Training Classes, Martial Arts Fitness Classes, Martial Arts Camps, Martial Arts Seminars, Martial Arts Workshops, Women's Self-Defense Classes, Bully Prevention Classes, Private Martial Arts Lessons, Martial Arts Belt Testing, Martial Arts Birthday Parties, Martial Arts Competitions, Martial Arts Demonstration Team, Martial Arts Instructor Training, Martial Arts After School Programs, Martial Arts Summer Camps, Martial Arts Family Classes, Martial Arts Online Classes, Martial Arts Nutrition Coaching, Martial Arts Stretching and Flexibility, Martial Arts Strength and Conditioning, Martial Arts Meditation and Mindfulness, Martial Arts Personal Training, Martial Arts Team Building, Martial Arts Corporate Events, Martial Arts Apparel and Gear, Martial Arts Gift Certificates, Martial Arts Memberships, Martial Arts Trials
Automotive Technician Training, Carpentry Courses, Electrician Certification, Plumbing Apprenticeship, Welding Programs, HVAC Training, Masonry Classes, Cosmetology School, Culinary Arts Program, Dental Assistant Courses, Graphic Design Courses, Fashion Design Program, Medical Assistant Training, Pharmacy Technician Certification, Massage Therapy Training, Esthetician Courses, Certified Nursing Assistant (CNA) Training, Photography Courses, Web Design & Development Program, Digital Marketing Courses, Medical Billing and Coding Courses, Paralegal Studies, Veterinary Technician Training, Physical Therapy Assistant Program, Radiologic Technologist Program, Barber Training, Nail Technician Courses, Healthcare Administration Program, Accounting Courses, Interior Design Classes, Event Planning Program, Film Production Courses, Animation and Multimedia Design, Cybersecurity Training, Computer Programming Courses, Network Administration Training, Solar Technician Training, Construction Management Courses, Project Management Certification, Automotive Painting and Refinishing, Diesel Mechanic Training, Marine Mechanic Program, Motorcycle Repair Courses, Home Inspection Courses, Landscape Design Program, Personal Trainer Certification, Yoga Instructor Training, Real Estate License Courses, Travel Agent Training, Bartending School
Religious school:
Bible Study Classes, Quran Study Classes, Torah Study Classes, Spiritual Counseling, Theological Education, Religious Retreats, Prayer Services, Meditation Classes, Adult Religious Education, Youth Religious Education, Children's Religious Education, Religious Seminars, Spiritual Workshops, Faith-based Counseling, Interfaith Dialogue, Religious Summer Camps, Religious Music Classes, Religious Art Classes, Religious Book Clubs, Religious Movie Nights, Community Service Projects, Religious Leadership Training, Religious Holidays Celebrations, Religious Language Classes, Religious Theatre Programs, Religious Dance Classes, Religious Concerts, Religious Speaker Series, Religious Volunteer Opportunities, Religious Outreach Programs, Religious Weddings, Religious Funerals, Religious Baptisms, Religious Bar and Bat Mitzvahs, Religious Confirmations, Religious Naming Ceremonies, Religious Support Groups, Religious Parenting Classes, Religious Marriage Counseling, Religious Singles Groups, Religious Social Events, Religious Career Counseling, Religious Bookstore, Religious Library, Religious Scholarship Programs, Religious Childcare, Religious Guest Speakers, Religious Travel Opportunities, Religious Job Placement, Religious Internship Programs
Special education school:
Autism Support, ADHD Support, Dyslexia Support, Learning Disability Programs, Speech Therapy, Occupational Therapy, Physical Therapy, Social Skills Training, Behavioral Intervention, Sensory Integration Therapy, Applied Behavior Analysis, Individualized Education Plan, Early Intervention Programs, Developmental Assessment, Emotional Support, Life Skills Training, Assistive Technology, Transition Planning, Inclusive Education, Communication Skills Training, Specialized Tutoring, Parent Training, Sibling Support, Cognitive Behavioral Therapy, Art Therapy, Music Therapy, Animal-Assisted Therapy, Social-Emotional Learning, Executive Functioning Support, Language Development, Literacy Support, Math Skills Development, Specialized Curriculum, Adaptive Physical Education, Functional Skills Training, Support Groups, Counseling Services, Vocational Training, Job Readiness Training, Self-Advocacy Skills, Special Education Advocacy, Independent Living Skills, Peer Mentoring, Respite Services, Family Counseling, IEP Consultation, Assessment and Evaluation, Study Skills Training, Reading Comprehension Support, Self-Regulation Skills, Mindfulness Training
Vocational school:
Automotive Technician Training, Culinary Arts Program, Electrical Technician Program, Medical Assistant Training, Pharmacy Technician Program, Welding Technology Course, Web Development Course, Graphic Design Program, Heating
Montessori school:
Montessori Preschool Education, Montessori Kindergarten Program, Montessori Elementary Education, Montessori Toddler Program, Montessori Childcare Services, Montessori Summer Camp, Montessori Homeschool Support, Montessori Parent Education, Montessori Language Classes, Montessori Practical Life Lessons, Montessori Cultural Studies, Montessori Science Exploration, Montessori Mathematics Enrichment, Montessori Art & Creativity Classes, Montessori Music & Movement Classes, Montessori Sensorial Activities, Montessori Outdoor Education, Montessori Fine Motor Skill Development, Montessori Gross Motor Skill Development, Montessori Social Skills Development, Montessori Emotional Intelligence Building, Montessori Conflict Resolution Techniques, Montessori Nutrition & Health Education, Montessori Special Needs Support, Montessori Reading & Writing Support, Montessori Library Services, Montessori Field Trips, Montessori Parent-Teacher Conferences, Montessori Parent Workshops, Montessori Professional Development, Montessori Learning Materials, Montessori Classroom Design Services, Montessori Educational Consulting, Montessori Teacher Training, Montessori School Accreditation Support, Montessori Early Childhood Education, Montessori Bilingual Education, Montessori After-School Programs, Montessori School Tours, Montessori Student Assessments, Montessori Community Outreach, Montessori Parent & Child Classes, Montessori School Events, Montessori Fundraising Activities, Montessori Alumni Services, Montessori Mentorship Programs, Montessori School Partnerships, Montessori Online Learning Resources, Montessori School Lunch Program, Montessori Eco-Friendly Initiatives
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
