GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Probation office?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Probation office.
Category list for Probation office:
Social Services Organization
Mental Health Service
Public Safety Office
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Probation office:
Passport Services, Driver's License Renewal, Vehicle Registration, Birth Certificates, Marriage Licenses, Fishing and Hunting Licenses, Public Assistance Programs, Business Licensing, Property Tax Payments, Zoning and Land Use Permits, Building Permits, Road Maintenance and Construction, Waste Management Services, Public Transportation Services, Election Services, Voter Registration, Town Hall Meetings, Public Records Requests, Employment Services, Disability Services, Child Support Services, Adoption Services, Senior Citizen Assistance Programs, Environmental Conservation Programs, Parks and Recreation Services, Emergency Management Services, Public Health Programs, Community Outreach Programs, Workforce Development Programs, Housing Assistance Programs, Veterans Services, Unemployment Benefits, Small Business Resources, Public Safety Programs, Traffic and Parking Control, Animal Control Services, Water and Sewer Services, Social Services, Cultural Programs, Public Library Services, Fire Prevention and Safety Programs, Disaster Relief Services, Financial Assistance Programs, Education and Training Programs, Tax Collection and Assistance, Public Utilities Services, Code Enforcement, Public Works Services, Immigration Services, Legal and Judicial Services, Citizenship and Naturalization Services
Social services organization:
Case Management, Counseling Services, Youth Development Programs, Substance Abuse Prevention, Mental Health Support, Disability Services, Housing Assistance, Employment Assistance, Financial Education, Crisis Intervention, Homelessness Prevention, Child Welfare Services, Senior Citizen Support, Immigrant & Refugee Assistance, Nutrition Assistance, Community Outreach, Domestic Violence Support, Foster Care Services, Adoption Services, Parenting Education, Youth Mentorship, After-School Programs, Summer Camps, Life Skills Training, LGBTQ+ Support, Veteran Support Services, Disaster Relief Assistance, Legal Aid, Healthcare Navigation, Substance Abuse Treatment, Home Visiting Services, Early Childhood Education, Job Training Programs, GED Preparation, English Language Classes, Cultural Competency Training, Transportation Assistance, Elderly Care Services, Respite Care, Addiction Recovery Support, Family Reunification Services, Youth Shelter Services, Re-entry Services, Volunteer Opportunities, Community Service Programs, Meal Assistance, Clothing Assistance, Computer Literacy Programs, Conflict Resolution Services, Emergency Services Referrals
After-School Programs, Youth Sports Programs, Senior Activities, Fitness Classes, Computer Classes, Language Courses, Cultural Events, Arts and Crafts Workshops, Community Meetings, Dance Classes, Parenting Classes, Financial Literacy Workshops, Health and Wellness Programs, Volunteer Opportunities, Summer Camps, Childcare Services, Teen Clubs, Tutoring Services, Cooking Classes, Nutrition Workshops, Martial Arts Classes, Indoor Swimming Pool, Job Training Programs, Yoga Classes, Art Exhibitions, Book Clubs, Community Garden, Social Services Referrals, Music Lessons, Weight Loss Support Groups, Mental Health Support Groups, Family Nights, Community Outreach Programs, Entrepreneurship Workshops, Adult Education Classes, Career Counseling, Substance Abuse Prevention Programs, Game Nights, Movie Nights, Indoor Sports Facilities, Outdoor Sports Facilities, Holiday Events, Emergency Preparedness Training, Environmental Education Programs, Room Rentals for Events, Community Resource Center, Citizenship Classes, Pet Adoption Events, Blood Drives, Voter Registration Drives
Personal Injury Representation, Car Accident Claims, Slip and Fall Cases, Medical Malpractice Cases, Product Liability Claims, Workers Compensation Claims, Social Security Disability Representation, Wrongful Death Cases, Family Law Services, Divorce Representation, Child Custody Disputes, Child Support Cases, Prenuptial Agreements, Postnuptial Agreements, Adoption Services, Estate Planning Services, Wills and Trusts, Probate Services, Elder Law Consultation, Power of Attorney Services, Guardianship Services, Conservatorship Services, Real Estate Law Services, Property Disputes, Landlord-Tenant Issues, Commercial Lease Agreements, Residential Lease Agreements, Title Searches, Boundary Disputes, Eminent Domain Cases, Employment Law Services, Workplace Discrimination Cases, Workplace Harassment Cases, Wrongful Termination Cases, Wage and Hour Disputes, Labor Law Consultation, Intellectual Property Law Services, Trademark Registration, Copyright Registration, Patent Application Services, Trade Secret Protection, Licensing Agreements, Non-Disclosure Agreements, Business Law Services, Business Formation, Contract Drafting and Review, Partnership Agreements, Buy-Sell Agreements, Business Succession Planning, Commercial Litigation Services, Debt Collection Assistance, Bankruptcy Consultation, Chapter 7 Bankruptcy, Chapter 11 Bankruptcy, Chapter 13 Bankruptcy
Charitable Donations, Volunteer Opportunities, Community Outreach Programs, Youth Development Programs, Disaster Relief Services, Educational Workshops, Health and Wellness Initiatives, Environmental Conservation Projects, Animal Welfare Programs, Job Training and Employment Services, Hunger Relief Programs, Homelessness Prevention Services, Mental Health Support Services, Substance Abuse Prevention Programs, Domestic Violence Support Services, Legal Aid and Advocacy, International Aid and Development, Arts and Culture Programs, Senior Citizen Support Services, Disability Support Services, Veteran Support Services, Refugee and Immigrant Assistance, Child Welfare and Protection Services, Human Rights Advocacy, Community Development Projects, Mentorship Programs, Financial Literacy Programs, Crisis Intervention Services, Cancer Research and Support Services, Youth Sports and Recreation Programs, Family Support and Strengthening Programs, Special Needs Services, LGBTQ+ Support and Advocacy, Racial and Social Justice Initiatives, Medical Research and Funding, Community Clean-Up Projects, Neighborhood and Park Beautification, Sustainable Living and Green Initiatives, Scholarship and Grant Programs, Disaster Preparedness Education, HIV/AIDS Prevention and Support Services, Climate Change Advocacy, Digital Inclusion Programs, Literacy Programs, Microloan and Small Business Support, Rural Development and Support Programs, Water and Sanitation Projects, Affordable Housing Advocacy, Animal Rescue and Adoption Services, Suicide Prevention and Awareness
Mental health service:
Anxiety Counseling, Depression Therapy, Stress Management, Cognitive Behavioral Therapy, Marriage and Family Therapy, Child and Adolescent Counseling, Trauma and PTSD Treatment, Grief and Loss Counseling, Substance Abuse Counseling, Eating Disorder Therapy, Anger Management, Bipolar Disorder Treatment, Obsessive-Compulsive Disorder Therapy, Group Therapy Sessions, Individual Therapy Sessions, Couples Counseling, Parenting Support and Education, Life Transitions Counseling, Career Counseling, Mindfulness and Meditation Training, Personality Disorder Treatment, Psychological Assessments, Behavioral Modification, Dialectical Behavior Therapy, Gender and Sexuality Counseling, Addiction Recovery Support, Social Skills Training, Conflict Resolution Techniques, Teletherapy Services, Postpartum Depression Support, Autism Spectrum Disorder Support, ADHD Treatment and Support, Self-Esteem Building, Emotional Intelligence Development, Relationship and Communication Skills, Assertiveness Training, Sleep Disorder Counseling, Codependency Therapy, Traumatic Brain Injury Support, Art and Music Therapy, Geriatric Mental Health Services, Divorce and Separation Support, Phobia Treatment, Relapse Prevention Strategies, Veteran Mental Health Support, First Responder Mental Health Support, Substance Abuse Prevention Education, Body Image Counseling, Suicide Prevention and Support, Multicultural Counseling
Youth Leadership Programs, Community Service Opportunities, Mentoring Programs, College Preparation Workshops, Cultural Exchange Programs, Entrepreneurship Workshops, Youth Sports Programs, Scholarship Assistance, Tutoring Services, Career Exploration Events, STEM Activities, Art and Music Programs, Public Speaking Workshops, Civic Engagement Initiatives, Youth Summer Camps, Internship Opportunities, Bullying Prevention Programs, Social Skills Training, Conflict Resolution Workshops, Health and Wellness Programs, Teen Parent Support Services, Mental Health Resources, Substance Abuse Prevention, Financial Literacy Workshops, Online Safety Training, Anti-discrimination Programs, Volunteer Training, Youth Advocacy Initiatives, Peer Mediation Training, Environmental Education Programs, Character Building Workshops, Disability Support Services, Cyberbullying Prevention, Youth Networking Events, Multicultural Activities, Language Learning Programs, Nutrition Education, Study Abroad Opportunities, Girls Empowerment Programs, Boys Empowerment Programs, LGBTQ+ Support Services, Digital Skills Training, Physical Fitness Programs, Outdoor Education Activities, Youth Job Training, Dance and Theater Workshops, Creative Writing Programs, Film and Media Production, Educational Field Trips, Youth Awards and Recognition
Emergency Response Coordination, Disaster Management Assistance, Public Safety Education Programs, Emergency Preparedness Training, Traffic Safety Management, Fire Safety Inspections, Hazardous Material Handling, Community Outreach Programs, Crime Prevention Initiatives, Public Event Safety Planning, Surveillance Camera Monitoring, Missing Person Investigations, Neighborhood Watch Support, Animal Control Services, Public Health and Safety Inspections, Emergency Shelter Management, Natural Disaster Recovery Assistance, Public Safety Consultations, First Responder Support, Emergency Communication Services, Crisis Intervention Programs, Gang Violence Prevention, Drug Abuse Prevention Programs, Youth Safety Initiatives, School Safety Programs, Bicycle Safety Training, Pedestrian Safety Initiatives, Roadside Assistance, Search and Rescue Operations, Water Safety Programs, Child Safety Seat Inspections, Elderly Safety Programs, Environmental Safety Inspections, Public Safety Volunteer Opportunities, Gun Safety Education, Safety Equipment Distribution, Emergency Medical Services, Terrorism Prevention and Response, Public Safety Reporting, Mental Health Crisis Support, First Aid and CPR Training, Building Safety Inspections, Workplace Safety Programs, Safety Regulation Compliance, Crime Stoppers Program, Emergency Alert System Management, Public Safety Research and Development, Safety Policy Development, Safety Grant Application Assistance, Public Safety Equipment Maintenance
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.