GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Private investigator?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Private investigator.
Category list for Private investigator:
Bail bonds service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Private investigator:
Residential Security Systems, Commercial Security Systems, CCTV Installation, Alarm Monitoring, Access Control Systems, Video Surveillance, Intruder Alarm Systems, Fire Alarm Systems, Security System Maintenance, Security System Upgrades, Wireless Security Systems, Smart Home Security, Security System Integration, Remote Security Monitoring, 24/7 Security Patrols, Security Guard Services, Event Security, VIP Security Services, Bodyguard Services, Executive Protection, Security Consulting, Security Risk Assessment, Emergency Response Services, Security Training, Cybersecurity Solutions, Data Security Services, IT Security Consulting, Network Security, Security System Design, Security System Installation, Perimeter Security Solutions, Visitor Management Systems, Employee Security Screening, Background Checks, Loss Prevention, Retail Security, Warehouse Security, Construction Site Security, Mobile Security Patrols, Key Holding and Alarm Response, Parking Lot Security, School Security, Bank Security, Hospital Security, Hotel Security, Residential Community Security, Maritime Security, Aviation Security, Drone Security Surveillance, Security Equipment Sales, Security System Leasing
Personal Injury Representation, Car Accident Claims, Slip and Fall Cases, Medical Malpractice Cases, Product Liability Claims, Workers Compensation Claims, Social Security Disability Representation, Wrongful Death Cases, Family Law Services, Divorce Representation, Child Custody Disputes, Child Support Cases, Prenuptial Agreements, Postnuptial Agreements, Adoption Services, Estate Planning Services, Wills and Trusts, Probate Services, Elder Law Consultation, Power of Attorney Services, Guardianship Services, Conservatorship Services, Real Estate Law Services, Property Disputes, Landlord-Tenant Issues, Commercial Lease Agreements, Residential Lease Agreements, Title Searches, Boundary Disputes, Eminent Domain Cases, Employment Law Services, Workplace Discrimination Cases, Workplace Harassment Cases, Wrongful Termination Cases, Wage and Hour Disputes, Labor Law Consultation, Intellectual Property Law Services, Trademark Registration, Copyright Registration, Patent Application Services, Trade Secret Protection, Licensing Agreements, Non-Disclosure Agreements, Business Law Services, Business Formation, Contract Drafting and Review, Partnership Agreements, Buy-Sell Agreements, Business Succession Planning, Commercial Litigation Services, Debt Collection Assistance, Bankruptcy Consultation, Chapter 7 Bankruptcy, Chapter 11 Bankruptcy, Chapter 13 Bankruptcy
Process Serving, Skip Tracing, Court Filing, Document Retrieval, Witness Location, Background Checks, Legal Courier Services, Subpoena Services, Surveillance, Eviction Services, Mobile Notary, Foreclosure Services, Legal Document Preparation, Bank Levy Services, Child Support Process Serving, Divorce Process Serving, Asset Searches, Restraining Order Process Serving, Small Claims Process Serving, Vehicle Inspection Process Serving, Landlord Tenant Services, Writ of Execution, Writ of Garnishment, Writ of Possession, Civil Process Serving, Probate Process Serving, Worker's Compensation Process Serving, International Process Serving, Rush Process Serving, Same Day Process Serving, Electronic Document Filing, Temporary Restraining Order Process Serving, Unlawful Detainer Process Serving, Judgment Collection, Debtor Examination, Estate Process Serving, Guardianship Process Serving, Paternity Process Serving, Name Change Process Serving, Adoption Process Serving, Summons and Complaint Process Serving, Injunction Process Serving, Affidavit of Service Preparation, Litigation Support, Corporate Process Serving, Bankruptcy Process Serving, Foreclosure Eviction Process Serving, Mechanic's Lien Process Serving, Notice of Default Process Serving, Notice of Trustee Sale Process Serving
Ink Fingerprinting, Live Scan Fingerprinting, FBI Background Checks, Fingerprint Card Scanning, Mobile Fingerprinting, Notary Public Services, Identity Verification, Biometric Services, Passport Photo Services, Visa Application Fingerprinting, Employment Background Checks, FDLE Background Checks, FINRA Fingerprinting, TSA PreCheck Enrollment, Clearance Fingerprinting, Security Guard Fingerprinting, Child ID Fingerprinting, Nursing License Fingerprinting, Real Estate License Fingerprinting, Fingerprint Archiving, Police Clearance Certificate, Fingerprinting for Adoption, Hazardous Materials Fingerprinting, MorphoTrust Fingerprinting, Electronic Fingerprinting, Digital Fingerprinting, Name Change Fingerprinting, Professional License Fingerprinting, Caregiver Background Checks, Fingerprinting for Volunteers, Immigration Services Fingerprinting, Fingerprinting for Firearms License, Fingerprinting for Security Clearance, Fingerprinting for Child Care Workers, International Fingerprinting Services, Temporary Work Visa Fingerprinting, Fingerprinting for Teachers, Fingerprinting for Insurance Agents, Fingerprinting for Contractors, Fingerprinting for Medical Professionals, Fingerprinting for Financial Services, Fingerprinting for Government Employees, Fingerprinting for Legal Professionals, Fingerprinting for Non-Profit Organizations, Fingerprinting for Home Health Care Providers, Fingerprinting for Foster Parents, Fingerprinting for Gaming Industry, Fingerprinting for Department of Defense, Fingerprinting for Nursing Homes, Fingerprinting for Private Investigations
Lie Detection Testing, Polygraph Examination, Pre-Employment Screening, Post-Conviction Polygraph Testing, Infidelity Polygraph Testing, Criminal Defense Polygraph Testing, Civil Litigation Polygraph Testing, Workplace Theft Polygraph Testing, Sex Offender Monitoring, Child Custody Polygraph Testing, Witness Credibility Assessment, Polygraph Examiner Training, Polygraph Equipment Sales, Drug & Alcohol Abuse Screening, Polygraph Expert Witness Services, Immigration Credibility Assessment, Insurance Fraud Polygraph Testing, Forensic Interviewing, Polygraph Consultation, Polygraph Test Preparation, Law Enforcement Polygraph Support, Statement Analysis Services, Domestic Violence Polygraph Testing, Missing Person Investigation Support, Corporate Espionage Polygraph Testing, Background Investigation Services, Employee Misconduct Polygraph Testing, Polygraph Examiner Certification, Polygraph Equipment Repair, Polygraph Test Analysis, Polygraph Examiner Licensing, Polygraph Test Retesting, Mobile Polygraph Services, Polygraph Test Result Verification, Online Polygraph Test Scheduling, Polygraph Examination for Athletes, Political Candidate Polygraph Testing, Polygraph Services for Private Investigators, Polygraph Testing for Media Personalities, Polygraph Test for Security Clearance, Employee Loyalty Polygraph Testing, Polygraph Examiner Recertification, Polygraph Test for Professional Licensing, Polygraph Equipment Calibration, Polygraph Test for Adoption Screening, Polygraph Examiner Continuing Education, Polygraph Association Membership, Polygraph Test for Military Personnel, Polygraph Examiner Insurance, Polygraph Test for Public Officials
Bail bonds service:
24 Hour Bail Bonds, Fast Bail Bond Approval, Confidential Bail Bonds, Bail Bond Payment Plans, Free Bail Bond Consultation, Bail Bond Financing, Nationwide Bail Bonds, Immigration Bail Bonds, Federal Bail Bonds, State Bail Bonds, Misdemeanor Bail Bonds, Felony Bail Bonds, Traffic Bail Bonds, Domestic Violence Bail Bonds, Drug Offense Bail Bonds, DUI Bail Bonds, Weapons Charges Bail Bonds, Bail Bond Warrant Checks, Bail Bond Application Assistance, Bail Bond Document Notarization, Inmate Search Assistance, Jail Release Assistance, Court Date Reminders, Bail Bond Reinstatement, Bail Bond Co-signer Assistance, Post-Conviction Bail Bonds, Bail Reduction Assistance, Bail Bond Revocation Assistance, Bail Bond Forfeiture Assistance, Bail Enforcement Services, Bail Recovery Services, Surety Bail Bonds, Cash Bail Bonds, Collateral Bail Bonds, Property Bail Bonds, Signature Bail Bonds, Transfer Bail Bonds, Emergency Bail Bonds, Mobile Bail Bonds, Bail Bond Extensions, Bail Bond Referral Services, Bail Bond Information Resources, Bail Bond Court Liaison, Jail Visitation Assistance, Inmate Advocacy Services, Inmate Transportation Services, Fugitive Recovery Services, Bail Bond Negotiation Assistance, Bail Bond Appeal Assistance, Bail Bond Exoneration Assistance, Bail Bond Reimbursement Assistance
Crime Scene Analysis, Forensic DNA Analysis, Bloodstain Pattern Analysis, Forensic Toxicology Services, Digital Forensics, Forensic Anthropology Consultation, Fingerprint Analysis, Firearm and Ballistics Examination, Forensic Document Examination, Forensic Entomology Services, Forensic Odontology Consultation, Forensic Psychiatry and Psychology, Forensic Serology Services, Forensic Victimology Consultation, Forensic Computer Investigation, Mobile Device Forensics, Social Media Forensics, Vehicle Accident Reconstruction, Forensic Engineering Consultation, Forensic Accounting Services, Environmental Forensics, Forensic Geology Consultation, Forensic Hair and Fiber Analysis, Forensic Meteorology Services, Forensic Pathology Consultation, Forensic Chemistry Services, Forensic Radiology Consultation, Forensic Video and Audio Analysis, Forensic Linguistics Services, Criminal Profiling, Child Custody Evaluations, Forensic Hypnosis Services, Forensic Genetic Genealogy Consultation, Polygraph Examination Services, Handwriting Analysis, Forensic Nursing Consultation, Forensic Social Work, Forensic Meteorology Consultation, Forensic Botany Services, Forensic Archaeology Consultation, Forensic Art and Facial Reconstruction, Forensic Palynology Services, Forensic Zoology Consultation, Forensic Taphonomy Services, Forensic Microscopy Consultation, Forensic Audio Enhancement, Crime Scene Photography, Expert Witness Testimony, Forensic Training and Education, Forensic Case Review and Consultation
Notary Services, Mobile Notary Services, Notarization of Documents, Notary Signing Agent, Loan Document Notarization, Affidavit Notarization, Power of Attorney Notarization, Notarized Letters, Certified Copy Notarization, Translation Document Notarization, Vehicle Title Notarization, I-9 Verification, Living Trust Notarization, Last Will and Testament Notarization, Estate Planning Notarization, Trust Document Notarization, Real Estate Document Notarization, Deed of Trust Notarization, Marriage License Notarization, Prenuptial Agreement Notarization, Divorce Document Notarization, Notarized Consent Forms, Notarized Medical Forms, Travel Consent Notarization, Notarized Parental Consent, Passport Document Notarization, Visa Document Notarization, Apostille Services, Notary Public Classes, Remote Online Notarization, Electronic Notarization, Business Document Notarization, Notarized Employment Forms, Notarized Rental Agreements, Notarized Eviction Notices, Promissory Note Notarization, Notarized Bill of Sale, Adoption Document Notarization, Notarized Depositions, Notarized Testimonies, Notarized Affirmations, Notarized Oaths, Notarized Acknowledgements, Notarized Jurats, Notarized Proofs of Execution, Notarized Proofs of Identity, Notarized Proofs of Residency, Notarized Immigration Documents, Notarized School Documents, Notarized Guardianship Forms, Notarized Petition Documents, Notarized Court Forms
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.