GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Pharmacy?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Pharmacy.
Category list for Pharmacy:
Pharmacy
Medical Supply Store
Drug Store
Convenience Store
Health Food Store
Herbal Medicine Store
Home Health Care Service
Medical Equipment Supplier
Nutritionist
Health Consultant
Weight Loss Service
Alternative Medicine Practitioner
Medical Clinic
Health Spa
Beauty Supply Store
Cosmetics Store
Gift Shop
First Aid Station
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Pharmacy:
Medical supply store:
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Home Medical Equipment, Hospital Beds & Accessories, Oxygen Therapy Equipment, Respiratory Care Supplies, CPAP Machines & Supplies, Orthopedic Braces & Supports, Compression Stockings & Hosiery, Diabetic Supplies & Accessories, Wound Care Products, Incontinence Supplies, Bathroom Safety Equipment, Walkers & Rollators, Crutches & Canes, Patient Lifts & Slings, Physical Therapy Equipment, Rehabilitation Supplies, Pain Management Products, Electrotherapy Devices, Hot & Cold Therapy Products, Pediatric Medical Supplies, Maternity & Postpartum Supplies, Nebulizers & Asthma Management, First Aid Kits & Supplies, Nutritional Supplements & Enteral Feeding, Urological Supplies, Stethoscopes & Diagnostic Tools, Medical Gloves & Masks, Surgical Instruments & Supplies, Sterilization & Disinfection Products, Lab Equipment & Supplies, Dental Supplies, Veterinary Medical Supplies, Emergency Medical Supplies, Health & Wellness Products, Fitness & Exercise Equipment, Massage & Relaxation Products, Personal Care Products, Skin & Wound Care Products, Mobility Aid Accessories, Lift Chairs & Recliners, Orthopedic Pillows & Cushions, Bariatric Medical Supplies, Hearing Aid Supplies, Vision & Eye Care Supplies, Medical Storage Solutions, Medical Scrubs & Uniforms, Pharmaceutical Supplies, Home Healthcare Services, Medical Supply Repair & Maintenance
Drug store:
Prescription Refills, Over-the-Counter Medications, Vitamins and Supplements, First Aid Supplies, Pain Relief, Cough and Cold Remedies, Allergy Medications, Digestive Health, Diabetes Care, Home Medical Equipment, Blood Pressure Monitors, Feminine Care, Family Planning, Adult Incontinence, Baby and Toddler Products, Oral Care, Foot Care, Eye Care, Ear Care, Skincare, Hair Care, Men's Grooming, Women's Grooming, Deodorants and Antiperspirants, Shaving Supplies, Cosmetics, Nail Care, Fragrances, Bath and Body, Sunscreen and Tanning, Natural and Organic Products, Weight Loss and Nutrition, Sports Nutrition, Energy Drinks and Snacks, Travel Size Products, Seasonal Items, Reading Glasses, Greeting Cards, Gifts and Accessories, Office Supplies, Candies and Snacks, Beverages, Pet Supplies, Cleaning Supplies, Laundry Products, Kitchen and Dining, Home Essentials, Electronics and Batteries, Toys and Games, Automotive Supplies
Convenience store:
24-hour convenience store, ATM services, Beverages and soft drinks, Bill payment services, Breakfast items, Bus tickets and passes, Cigarettes and tobacco products, Coffee and hot drinks, Confectionery and snacks, Dairy products and eggs, Disposable kitchenware, Dry cleaning and laundry pickup, Emergency supplies, Energy drinks and sports drinks, First aid items, Frozen foods, Gift cards and vouchers, Grocery items, Health and beauty products, Household cleaning supplies, Ice cream and frozen desserts, International calling cards, Lottery tickets and scratch-offs, Lunch items and sandwiches, Magazines and newspapers, Mobile top-up and recharge, Money transfer services, Online order pickup, Over-the-counter medicines, Packaged and canned goods, Packaging and shipping services, Pet food and supplies, Photo printing services, Prepaid debit cards, Propane exchange, Public transportation passes, Ready-to-eat meals, Seasonal items, Snack foods and chips, Stationery and office supplies, Sunglasses and reading glasses, Travel-size toiletries, Umbrellas and rain gear, USB chargers and cables, Vaping products and accessories, Water refill station, Wine
Health food store:
Organic Food Products, Vegan Food Options, Gluten-Free Foods, Dairy-Free Products, Nutritional Supplements, Herbal Supplements, Protein Powders, Natural Skincare Products, Eco-Friendly Cleaning Supplies, Vitamins and Minerals, Health and Wellness Consultations, Weight Management Products, Plant-Based Snacks, Allergy-Friendly Foods, Non-GMO Products, Organic Fruits and Vegetables, Bulk Food Items, Organic Baby Food, Healthy Beverage Options, Keto-Friendly Products, Paleo-Friendly Products, Raw Food Products, Superfoods, Natural Home Products, Aromatherapy and Essential Oils, Organic Tea and Coffee, Organic Spices and Herbs, Sports Nutrition, Healthy Cooking Oils, Natural Sweeteners, Eco-Friendly Kitchenware, Organic Pet Food, Holistic Pet Products, Fermented Foods, Organic Baking Supplies, Natural Personal Care Products, Eco-Friendly Home Decor, Organic Clothing, Sustainable Lifestyle Products, Reusable Containers and Bags, Organic Seeds and Gardening Supplies, Environmentally Friendly Toys, Natural Hair Care Products, Organic Dairy Alternatives, Organic Nut and Seed Butters, Eco-Friendly Gift Ideas, Health and Nutrition Workshops, Seasonal Organic Produce, Zero-Waste Products, Composting Supplies
Elderly Care, Personal Care Assistance, Companion Care, Dementia Care, Alzheimer's Care, Respite Care, Post-Hospitalization Care, Skilled Nursing Care, Physical Therapy, Occupational Therapy, Speech Therapy, Medication Management, Wound Care, IV Therapy, Mobility Assistance, Meal Preparation, Light Housekeeping, Laundry Assistance, Transportation Services, Grocery Shopping Assistance, Social Interaction Support, Live-in Care, 24-hour Care, Hospice Support, Diabetes Care, Stroke Recovery Care, Cancer Care, Palliative Care, Incontinence Care, Bathing and Grooming Assistance, Toileting Assistance, Dressing Assistance, Feeding Assistance, Exercise and Wellness Support, Fall Prevention, Home Safety Evaluations, Medication Reminders, Errand Assistance, Medical Appointment Assistance, Family Caregiver Support, Long-Term Care, Short-Term Care, Home Health Aide Services, Certified Nursing Assistant Services, Registered Nurse Services, Licensed Practical Nurse Services, Case Management, Veterans Care, Emergency Response Services, Technology Assistance
Medical equipment supplier:
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Hospital Bed Sales & Rentals, Oxygen Concentrator Sales & Rentals, CPAP Machine Sales & Rentals, Orthopedic Braces & Supports, Prosthetic Limbs & Accessories, Compression Stockings & Socks, Medical Alert Systems, Lift Chair Sales & Rentals, Medical Equipment Repair Services, Patient Lifts & Slings, Nebulizer Sales & Rentals, Diabetic Supplies, Walking Aids & Accessories, Bathroom Safety Equipment, Incontinence Supplies, Physical Therapy & Rehabilitation Equipment, Respiratory Equipment & Supplies, Medical Imaging Equipment Sales & Rentals, Ultrasound Machine Sales & Rentals, ECG & EKG Equipment Sales & Rentals, Defibrillator Sales & Rentals, Medical Furniture Sales & Rentals, IV Poles & Accessories, Surgical Instruments & Supplies, Sterilization Equipment & Supplies, Medical Supplies Delivery Service, Medical Equipment Financing, Medical Equipment Leasing, Stethoscope Sales & Accessories, Diagnostic Equipment & Supplies, Home Care Medical Supplies, Medical Monitoring Systems, Wound Care Supplies, Dialysis Equipment Sales & Rentals, Medical Grade Gloves & Masks, Medical Clothing & Apparel, Medical Lighting Equipment, Medical Storage Solutions, Pediatric Medical Equipment, Bariatric Medical Equipment, Gynecological Equipment & Supplies, Dental Equipment & Supplies, Veterinary Medical Equipment & Supplies, Audiology Equipment & Supplies, Ophthalmic Equipment & Supplies, Laboratory Equipment & Supplies, Disposable Medical Supplies, Medical Waste Disposal Products
Nutritionist:
Personalized Meal Plans, Weight Loss Programs, Sports Nutrition Consultations, Diabetes Management Counseling, Pregnancy Nutrition Planning, Childhood Nutrition Guidance, Vegan & Vegetarian Nutrition, Eating Disorder Recovery Support, Food Allergy & Intolerance Management, Nutritional Supplementation Advice, Senior Nutrition Services, Stress & Emotional Eating Counseling, Hormonal Balance Nutrition Planning, Heart-Healthy Diet Consultations, Digestive Health Support, Anti-Inflammatory Diet Guidance, Detox & Cleansing Programs, Gluten-Free Diet Support, Paleo & Keto Diet Consultations, Disease Prevention Nutrition Planning, Weight Gain Programs, Corporate Wellness Programs, Nutrition Workshops & Seminars, Grocery Store Tours, Cooking Classes & Demonstrations, Nutrition Coaching Packages, Body Composition Analysis, Metabolic Testing & Assessment, Online Nutrition Consultations, Group Nutrition Classes, Nutrient Deficiency Analysis, Vitamin & Mineral Recommendations, Hydration & Electrolyte Guidance, Genetic Testing for Personalized Nutrition, Nutrition Counseling for Cancer Patients, Nutrition Support for Mental Health, Nutrition Education & Resources, Meal Planning & Prep Assistance, Dietary Transition Support, Post-Surgery Nutrition Consultations, Bariatric Nutrition Counseling, Postpartum Nutrition Support, Athletic Performance Nutrition, Resting Metabolic Rate Testing, Cholesterol Management Counseling, Healthy Snacking Guidance, Nutrition for Immune System Support, Nutrition Consultations for Special Diets, Meal Replacement Recommendations, Nutrition for Skin Health, Nutrition for Hair Health
Health consultant:
Nutrition Counseling, Weight Loss Coaching, Fitness Consultation, Diet Planning, Meal Planning, Supplement Recommendations, Vitamin Consultation, Herbal Consultation, Stress Management, Mental Health Consultation, Holistic Health Coaching, Chronic Disease Management, Diabetes Consultation, Cardiovascular Health Consultation, Digestive Health Consultation, Hormone Balancing, Thyroid Health Consultation, Immune System Support, Detoxification Guidance, Anti-Aging Consultation, Skin Health Consultation, Allergy Management, Pregnancy Nutrition Consultation, Child Nutrition Consultation, Sports Performance Consultation, Vegan Nutrition Consultation, Ketogenic Diet Consultation, Paleo Diet Consultation, Intermittent Fasting Guidance, Blood Type Diet Consultation, Food Sensitivity Testing, Metabolic Testing, Genetic Testing for Nutrition, Cholesterol Management, Blood Pressure Management, Sleep Health Consultation, Energy Boosting Consultation, Brain Health Consultation, Joint Health Consultation, Bone Health Consultation, Cancer Prevention Consultation, Autoimmune Disease Management, Adrenal Health Consultation, Migraine Management, Smoking Cessation Guidance, Alcohol Moderation Consultation, Emotional Eating Support, Eating Disorder Recovery, Geriatric Nutrition Consultation, Weight Maintenance Coaching
Weight loss service:
Personalized Weight Loss Programs, Nutrition Counseling, Fitness Training, Group Weight Loss Classes, Weight Loss Meal Plans, Dietary Supplements, Body Composition Analysis, Metabolic Testing, Weight Loss Coaching, Bariatric Surgery Consultation, Hormone Therapy for Weight Loss, Lipotropic Injections, Medical Weight Loss, Online Weight Loss Programs, Wellness Assessments, Lifestyle Modification, Obesity Treatment, Postpartum Weight Loss, Weight Loss Maintenance, Weight Loss for Seniors, Diabetic Weight Loss, Vegan Weight Loss Programs, Gluten-Free Weight Loss Programs, Ketogenic Diet Plans, Intermittent Fasting Support, Paleo Diet Programs, Low Carb Diet Plans, Weight Loss for Athletes, Emotional Eating Counseling, Stress Management for Weight Loss, Childhood Obesity Programs, Teen Weight Loss Programs, Family Weight Loss Programs, Weight Loss Support Groups, Weight Loss Challenges, Body Contouring Consultations, CoolSculpting, Laser Lipolysis, Non-Surgical Fat Reduction, Weight Loss Retreats, Detox Programs, Weight Loss Seminars, Corporate Wellness Programs, Weight Loss Appointments, Telehealth Weight Loss Consultations, Weight Loss Webinars, Weight Loss eBooks, Recipe Guides, Grocery Store Tours, Weight Loss Success Stories, Weight Loss Testimonials
Alternative medicine practitioner:
Acupuncture, Aromatherapy, Ayurvedic Consultation, Biofeedback Therapy, Chiropractic Care, Cupping Therapy, Detoxification, Energy Healing, Herbal Medicine Consultation, Holistic Nutrition Counseling, Homeopathy, Hypnotherapy, Integrative Medicine, Iridology, Kinesiology, Magnetic Field Therapy, Meditation Instruction, Naturopathic Medicine, Neurofeedback, Osteopathic Manipulative Therapy, Polarity Therapy, Pranic Healing, Qigong, Reflexology, Reiki Therapy, Shiatsu, Sound Therapy, Tai Chi Instruction, Therapeutic Massage, Traditional Chinese Medicine, Yoga Instruction, Colon Hydrotherapy, Craniosacral Therapy, Distance Healing, Flower Essence Therapy, Guided Imagery, Light Therapy, Lymphatic Drainage, Mindfulness Training, Myofascial Release, NLP (Neuro-Linguistic Programming), Rolfing, Salt Therapy, SomatoEmotional Release, Somatic Therapy, Spiritual Counseling, Theta Healing, Transpersonal Therapy, Vibrational Medicine, Wellness Coaching, Holistic Health Workshops
Medical clinic:
Primary Care Consultation, Flu Vaccinations, Allergy Testing, Diabetes Management, Hypertension Management, Asthma Management, Heart Disease Management, Pediatric Care, Geriatric Care, Mental Health Counseling, Dermatology Consultation, Nutritional Counseling, Weight Loss Management, Smoking Cessation, Physical Examinations, Preventive Health Screenings, Immunizations, Travel Health Consultations, Sexual Health Counseling, Family Planning Services, Pregnancy Testing, Prenatal Care, Postnatal Care, Menopause Management, Hormone Replacement Therapy, Breast Cancer Screening, Prostate Cancer Screening, Colon Cancer Screening, Skin Cancer Screening, STD Testing, HIV Testing, Hepatitis Testing, Tuberculosis Testing, Occupational Health Services, Workplace Injury Treatment, Drug and Alcohol Testing, School Physicals, Sports Physicals, Pre-employment Physicals, Minor Surgical Procedures, Wound Care, Ingrown Toenail Treatment, Mole Removal, Wart Removal, Joint Injections, Osteoporosis Management, Thyroid Disorder Treatment, Arthritis Management, Chronic Pain Management, Sleep Disorder Consultation
Health spa:
Aromatherapy, Ayurvedic Treatments, Body Scrubs, Body Wraps, Cellulite Treatments, Couples Massage, Cryotherapy, Deep Tissue Massage, Detox Treatments, Facials, Floatation Therapy, Foot Reflexology, Hair Removal, Hammam Spa Experience, Hot Stone Massage, Hydrotherapy, Infrared Sauna, Lymphatic Drainage Massage, Manicure, Meditation Classes, Microdermabrasion, Mud Baths, Nutritional Counseling, Oxygen Therapy, Pedicure, Prenatal Massage, Reiki, Salt Caves, Scalp Massage, Shiatsu Massage, Skin Tightening Treatments, Slimming Treatments, Sports Massage, Steam Rooms, Swedish Massage, Tai Chi Classes, Tanning Services, Thai Massage, Thalassotherapy, Trigger Point Therapy, Vichy Showers, Waxing Services, Weight Loss Programs, Wellness Coaching, Whirlpool Baths, Yoga Classes, Yoni Steaming, Zero Gravity Massage, Acupuncture, Chakra Balancing, Herbal Body Treatments, Hot Towel Treatments
Beauty supply store:
Hair Extensions, Wigs and Hairpieces, Hair Care Products, Hair Coloring Products, Hair Styling Tools, Shampoo and Conditioner, Hair Treatments and Masks, Hair Brushes and Combs, Hair Accessories, Organic Hair Products, Men's Grooming Products, Beard Care Products, Hair Loss Treatments, Hair Growth Supplements, Hair Removal Products, Skincare Products, Facial Cleansers and Toners, Moisturizers and Serums, Acne Treatments, Sunscreen and Tanning Products, Makeup Products, Makeup Brushes and Tools, Nail Care Products, Nail Polish and Accessories, Manicure and Pedicure Tools, False Nails and Accessories, Eyelash Extensions, Eyelash Curlers, Eyebrow Shaping Tools, Cosmetic Bags and Organizers, Bath and Body Products, Body Wash and Soap, Body Lotions and Creams, Bath Bombs and Salts, Aromatherapy Products, Essential Oils, Massage Oils and Lotions, Personal Care Appliances, Hair Dryers and Straighteners, Curling Irons and Wands, Epilators and Shavers, Home Spa Equipment, Perfumes and Fragrances, Candles and Home Scents, Gift Sets and Bundles, Beauty Subscription Boxes, Travel Size Beauty Products, Beauty Consultations, Makeup Application Services, Professional Hair Styling Services, Special Event Beauty Services
Cosmetics store:
Skin Care Products, Makeup Products, Fragrances, Hair Care Products, Bath & Body Products, Nail Care Products, Men's Grooming Products, Organic Cosmetics, Vegan Cosmetics, Cruelty-Free Cosmetics, Makeup Brushes & Tools, Eyelash Extensions, Makeup Removers, Facial Cleansers, Facial Moisturizers, Sunscreen Products, Anti-Aging Products, Acne Treatment Products, Facial Serums, Face Masks, Lipsticks, Foundation, Concealer, Mascara, Eyeliners, Eyeshadows, Brow Products, Blushes, Highlighters, Contouring Products, Setting Powders, Setting Sprays, Primers, Lip Gloss, Lip Liners, Lip Balms, Makeup Palettes, Hair Styling Products, Hair Color Products, Shampoo & Conditioner, Hair Accessories, Hair Brushes & Combs, Hair Treatments, Body Lotions, Body Wash, Bath Bombs, Bath Salts, Hand Creams, Foot Care Products, Nail Polishes, Nail Treatments, Nail Art Supplies, Nail Tools
Gift shop:
Personalized Gifts, Custom Photo Gifts, Handmade Jewelry, Gift Baskets, Birthday Gifts, Wedding Gifts, Anniversary Gifts, Gift Wrapping Services, Engraved Gifts, Gift Cards, Baby Shower Gifts, Graduation Gifts, Holiday Gifts, Housewarming Gifts, Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Pets, Corporate Gifts, Gifts for Teachers, Gifts for Co-workers, Gifts for Travelers, Gifts for Athletes, Gifts for Foodies, Gifts for Gardeners, Gifts for Tech Lovers, Gifts for Artists, Gifts for Book Lovers, Gifts for Musicians, Gifts for Movie Lovers, Gifts for Gamers, Gifts for College Students, Gifts for Grandparents, Gifts for New Parents, Gifts for Fitness Enthusiasts, Gifts for Beauty Lovers, Gifts for Adventure Seekers, Gifts for Home Chefs, Gifts for DIY Lovers, Gifts for Photographers, Gifts for Wine Lovers, Gifts for Tea Lovers, Gifts for Coffee Lovers, Gifts for Crafters, Gifts for Fashionistas, Gifts for Self-Care, Gifts for Environmentalists, Gifts for Sports Fans, Gifts for Eco-Conscious Shoppers, Gifts for Spiritual Seekers
First aid station:
Emergency Medical Assistance, First Aid Training Courses, CPR Training, AED Training, First Aid Kit Sales, First Aid Kit Refills, Emergency Response Planning, Basic Life Support Training, Advanced Life Support Training, First Aid for Kids, First Aid for Pets, First Aid for Seniors, Sports First Aid, Wilderness First Aid, First Aid for Burns, First Aid for Choking, First Aid for Poisoning, First Aid for Allergic Reactions, First Aid for Heatstroke, First Aid for Hypothermia, First Aid for Seizures, First Aid for Diabetic Emergencies, First Aid for Stroke, First Aid for Asthma Attacks, First Aid for Heart Attacks, First Aid for Electrical Injuries, First Aid for Drowning, First Aid for Head Injuries, First Aid for Eye Injuries, First Aid for Fractures, First Aid for Sprains and Strains, First Aid for Dislocations, First Aid for Spine Injuries, First Aid for Wounds and Bleeding, First Aid for Bites and Stings, First Aid for Fainting, First Aid for Shock, First Aid for Amputations, First Aid for Chemical Burns, Oxygen Administration, Bloodborne Pathogen Training, First Responder Training, Emergency Childbirth Assistance, Mental Health First Aid, Event Medical Support, First Aid Consultation Services, Workplace First Aid Training, First Aid for Outdoor Activities, First Aid for Travelers, Infant and Child CPR
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
