GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Mehndi designer?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Mehndi designer.
Category list for Mehndi designer:
Mehndi Designer
Bridal Shop
Event Planner
Beauty Salon
Fashion Accessories Store
Wedding Planner
Art School
Cultural Center
Gift Shop
Jewelry Store
Photography Service
Spa
Hair Salon
Nail Salon
Costume Rental Service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Wedding Planning, Corporate Event Planning, Birthday Party Planning, Anniversary Party Planning, Conference Planning, Trade Show Planning, Charity Event Planning, Product Launch Planning, Gala Dinner Planning, Award Ceremony Planning, Festival Planning, Team Building Event Planning, Fundraising Event Planning, Themed Event Planning, Catering Coordination, Entertainment Booking, Event Design and Decor, Event Production Management, Event Staffing and Security, Event Marketing and Promotion, Event Budgeting and Financials, Event Sponsorship Management, Event Risk Assessment and Safety, Destination Event Planning, Virtual Event Planning, Event Photography and Videography, Event Technology Solutions, Event Ticketing and Registration, Event Accommodation and Travel, Event Venue Selection, Event Time and Schedule Management, Event Accessibility Planning, Event Transportation and Logistics, Event Licensing and Permits, Event Audio and Visual Services, Event Sustainability and Green Initiatives, Post-Event Analysis and Reporting, Event Branding and Signage, Event Swag and Merchandise, Event Public Relations and Media, Event Social Media Management, Event Website Development, Event Seating and Layout Planning, Event Program and Agenda Development, Event Invitations and RSVP Management, Event Food and Beverage Planning, Event Guest Management and Concierge, Event Contingency Planning, Event Post-Production and Editing, Event Proposal and Pitch Development, Event Networking and Connection Opportunities
Beauty salon:
Haircut and Styling, Hair Coloring, Balayage, Ombre, Brazilian Blowout, Keratin Treatment, Hair Extensions, Hair Straightening, Highlights, Lowlights, Hair Perming, Hair Relaxing, Deep Conditioning Treatment, Scalp Treatment, Hair Gloss, Blow Dry, Bang Trim, Updos, Bridal Hair Styling, Hair Braiding, Hair Removal: Waxing, Hair Removal: Sugaring, Hair Removal: Threading, Eyebrow Shaping, Eyebrow Tinting, Eyelash Extensions, Eyelash Lift, Eyelash Tinting, Makeup Application, Bridal Makeup, Airbrush Makeup, Makeup Lessons, Manicure, Pedicure, Gel Nails, Acrylic Nails, Nail Art, Nail Repair, Nail Filling, Paraffin Treatment, Facial Treatment, Microdermabrasion, Chemical Peel, Dermaplaning, LED Light Therapy, Microneedling, HydraFacial, Spray Tanning, Body Wrap, Body Scrub, Massage Therapy
Fashion accessories store:
Designer Handbag Sales, Luxury Watch Collections, Fashion Sunglasses, Trendy Scarves, Stylish Hats, Leather Wallets, Elegant Belts, Statement Jewelry, Designer Shoes, Customized Keychains, Phone Cases and Accessories, Hair Accessories, Unique Tote Bags, Vintage Fashion Finds, Seasonal Accessories, Fashionable Umbrellas, Travel Bags and Luggage, Perfumes and Fragrances, Personalized Accessories, Leather Jacket Selection, Fashionable Face Masks, Stylish Socks and Hosiery, Kids' Fashion Accessories, Men's Fashion Accessories, Women's Fashion Accessories, Ethical and Sustainable Accessories, Festival Clothing and Accessories, Wedding and Special Occasion Accessories, Fashion Gadget Accessories, Workout and Fitness Accessories, Gift Wrapping Services, Custom Engraving, Accessory Repair Services, Personal Styling Consultations, Fashion Trend Workshops, In-store and Online Gift Cards, Free Wi-Fi and Device Charging, Collaborations with Local Designers, Featured Artist Accessories, Exclusive and Limited Edition Collections, Online Shopping and Shipping, Accessory Subscription Boxes, Buy One
Drawing Classes, Painting Workshops, Sculpture Lessons, Digital Art Courses, Printmaking Classes, Ceramics Workshops, Photography Lessons, Textile Art Courses, Calligraphy Classes, Illustration Workshops, Graphic Design Lessons, Watercolor Painting Courses, Oil Painting Classes, Acrylic Painting Workshops, Pastel Drawing Lessons, Charcoal Drawing Courses, Mixed Media Art Classes, Collage Workshops, Life Drawing Lessons, Portrait Painting Courses, Landscape Painting Classes, Abstract Art Workshops, Art History Lessons, Animation Courses, Color Theory Classes, Art Therapy Workshops, Figure Drawing Lessons, Street Art Courses, Airbrush Art Classes, Mural Painting Workshops, Fashion Illustration Lessons, Storyboarding Courses, Comic Art Classes, Manga Drawing Workshops, Children's Art Lessons, Adult Art Courses, Teen Art Classes, Art Portfolio Preparation Workshops, Art Exhibition Lessons, Art Marketing Courses, Art Business Classes, Private Art Lessons, Group Art Workshops, Online Art Courses, Art Teacher Training Classes, Artist Residency Programs, Art Critique Workshops, Art Studio Rentals, Art Supply Store
Cultural center:
Art Exhibitions, Cultural Workshops, Language Classes, Traditional Dance Performances, Cultural Exchange Programs, Indigenous Art Showcases, Local History Tours, Ethnic Cooking Classes, Cultural Music Concerts, Traditional Craft Workshops, Multicultural Festivals, Youth Leadership Programs, Storytelling Sessions, Film Screenings, Cultural Lectures, Book Clubs, Poetry Readings, Calligraphy Classes, Ceramics Workshops, Photography Exhibits, World Culture Seminars, Folk Art Demonstrations, Textile Exhibitions, Indigenous Culture Discussions, Ethnic Food Tastings, Cultural Dance Lessons, Literacy Programs, Community Outreach, Cultural Heritage Preservation, Artist Residencies, Mural Painting Projects, Ethnomusicology Workshops, Cultural Research Initiatives, Indigenous Storytelling, Traditional Instrument Lessons, World Music Appreciation, Cultural Costume Exhibits, Museum Tours, Cultural Trivia Nights, Interactive Cultural Experiences, Historical Reenactments, Traditional Games and Sports, Cultural Themed Parties, Foreign Language Meetups, Cultural Resource Center, Heritage Month Celebrations, Cultural Education Programs, Travel and Study Abroad Opportunities, Cultural Networking Events, Indigenous Rights Advocacy, Cultural Entrepreneurship Support
Gift shop:
Personalized Gifts, Custom Photo Gifts, Handmade Jewelry, Gift Baskets, Birthday Gifts, Wedding Gifts, Anniversary Gifts, Gift Wrapping Services, Engraved Gifts, Gift Cards, Baby Shower Gifts, Graduation Gifts, Holiday Gifts, Housewarming Gifts, Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Pets, Corporate Gifts, Gifts for Teachers, Gifts for Co-workers, Gifts for Travelers, Gifts for Athletes, Gifts for Foodies, Gifts for Gardeners, Gifts for Tech Lovers, Gifts for Artists, Gifts for Book Lovers, Gifts for Musicians, Gifts for Movie Lovers, Gifts for Gamers, Gifts for College Students, Gifts for Grandparents, Gifts for New Parents, Gifts for Fitness Enthusiasts, Gifts for Beauty Lovers, Gifts for Adventure Seekers, Gifts for Home Chefs, Gifts for DIY Lovers, Gifts for Photographers, Gifts for Wine Lovers, Gifts for Tea Lovers, Gifts for Coffee Lovers, Gifts for Crafters, Gifts for Fashionistas, Gifts for Self-Care, Gifts for Environmentalists, Gifts for Sports Fans, Gifts for Eco-Conscious Shoppers, Gifts for Spiritual Seekers
Acrylic Nails, Gel Nails, Dip Powder Nails, Solar Nails, SNS Nails, Nail Extensions, Nail Art Design, Nail Repair, Nail Fill, Nail Removal, Manicure, Pedicure, Spa Pedicure, Express Pedicure, Paraffin Treatment, Nail Strengthening, Nail Buffing, French Manicure, French Pedicure, Shellac Manicure, Shellac Pedicure, Gel Polish, Gel Polish Removal, Nail Polish Change, Hand Massage, Foot Massage, Cuticle Care, Nail Shaping, Callus Removal, Ingrown Toenail Treatment, Nail Whitening, Foot Soak, Hand Exfoliation, Foot Exfoliation, Hand Mask, Foot Mask, Hand & Foot Detox, Hot Stone Massage, Reflexology, Nail Stamping, Nail Rhinestones, Nail Foil, Water Marble Nails, 3D Nail Design, Ombre Nails, Glitter Nails, Matte Nails, Chrome Nails, Holographic Nails, UV Gel Nails
Costume rental service:
Halloween Costume Rentals, Themed Party Costume Rentals, Children's Costume Rentals, Adult Costume Rentals, Character Costume Rentals, Historical Costume Rentals, Period Costume Rentals, TV and Movie Costume Rentals, Mascot Costume Rentals, Cosplay Costume Rentals, Superhero Costume Rentals, Wedding Costume Rentals, Holiday Costume Rentals, Event Costume Rentals, Festival Costume Rentals, Cultural Costume Rentals, Fantasy Costume Rentals, Theatrical Costume Rentals, Dance Costume Rentals, Masquerade Costume Rentals, Steampunk Costume Rentals, Cartoon Character Costume Rentals, Costume Accessories Rentals, Vintage Costume Rentals, Professional Costume Rentals, Animal Costume Rentals, Pirate Costume Rentals, Renaissance Costume Rentals, Sci-Fi Costume Rentals, Medieval Costume Rentals, Western Costume Rentals, Gothic Costume Rentals, Egyptian Costume Rentals, Roman Costume Rentals, Greek Costume Rentals, Victorian Costume Rentals, Roaring 20s Costume Rentals, 1950s Costume Rentals, 1960s Costume Rentals, 1970s Costume Rentals, 1980s Costume Rentals, 1990s Costume Rentals, Funny Costume Rentals, Sexy Costume Rentals, Couples Costume Rentals, Group Costume Rentals, Maternity Costume Rentals, Plus Size Costume Rentals, Pet Costume Rentals, Custom Costume Rentals, Last-Minute Costume Rentals
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
