GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a High school?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a High school.
Category list for High school:
Adult Education School
Computer Training School
After School Program
School Supply Store
School District Office
School Bus Service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for High school:
Adult education school:
Basic Computer Skills Course, Professional Development Workshops, Financial Literacy Classes, English as a Second Language (ESL), Spanish Language Courses, French Language Courses, Job Interview Preparation, Resume Writing Assistance, Public Speaking Courses, Adult Literacy Programs, GED Preparation Classes, Test Preparation Courses, Conflict Resolution Workshops, Creative Writing Courses, Stress Management Workshops, Time Management Courses, Leadership Development Programs, Business Communication Skills, Customer Service Training, Project Management Courses, Microsoft Office Training, Digital Marketing Courses, Social Media Marketing Workshops, Web Development Courses, Graphic Design Workshops, Photography Classes, Video Editing Courses, Entrepreneurship Workshops, Small Business Management Courses, Human Resources Training, Team Building Activities, Health and Wellness Workshops, Yoga Classes, Meditation Courses, Nutrition and Diet Planning Workshops, Art Classes, Music Lessons, Dance Classes, Theater and Acting Courses, Foreign Language Courses, Italian Language Courses, Mandarin Chinese Courses, Arabic Language Classes, Russian Language Courses, Portuguese Language Courses, German Language Courses, Japanese Language Classes, Korean Language Courses, Sign Language Classes, Personal Finance Workshops, Tax Preparation Courses
English Courses, Spanish Courses, French Courses, German Courses, Italian Courses, Chinese Courses, Japanese Courses, Korean Courses, Russian Courses, Arabic Courses, Portuguese Courses, Dutch Courses, Swedish Courses, Norwegian Courses, Danish Courses, Finnish Courses, Greek Courses, Hebrew Courses, Turkish Courses, Polish Courses, Czech Courses, Hungarian Courses, Romanian Courses, Thai Courses, Vietnamese Courses, Indonesian Courses, Hindi Courses, Urdu Courses, Bengali Courses, Punjabi Courses, Tamil Courses, Persian Courses, Afrikaans Courses, Swahili Courses, Tagalog Courses, Malay Courses, Bulgarian Courses, Croatian Courses, Slovenian Courses, Serbian Courses, Estonian Courses, Latvian Courses, Lithuanian Courses, Icelandic Courses, Irish Courses, Welsh Courses, Scottish Gaelic Courses, Yiddish Courses, Esperanto Courses, Sign Language Courses, Language Exchange Programs, Online Language Courses
Drawing Classes, Painting Workshops, Sculpture Lessons, Digital Art Courses, Printmaking Classes, Ceramics Workshops, Photography Lessons, Textile Art Courses, Calligraphy Classes, Illustration Workshops, Graphic Design Lessons, Watercolor Painting Courses, Oil Painting Classes, Acrylic Painting Workshops, Pastel Drawing Lessons, Charcoal Drawing Courses, Mixed Media Art Classes, Collage Workshops, Life Drawing Lessons, Portrait Painting Courses, Landscape Painting Classes, Abstract Art Workshops, Art History Lessons, Animation Courses, Color Theory Classes, Art Therapy Workshops, Figure Drawing Lessons, Street Art Courses, Airbrush Art Classes, Mural Painting Workshops, Fashion Illustration Lessons, Storyboarding Courses, Comic Art Classes, Manga Drawing Workshops, Children's Art Lessons, Adult Art Courses, Teen Art Classes, Art Portfolio Preparation Workshops, Art Exhibition Lessons, Art Marketing Courses, Art Business Classes, Private Art Lessons, Group Art Workshops, Online Art Courses, Art Teacher Training Classes, Artist Residency Programs, Art Critique Workshops, Art Studio Rentals, Art Supply Store
Piano Lessons, Guitar Lessons, Violin Lessons, Drum Lessons, Voice Lessons, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Viola Lessons, Oboe Lessons, Bassoon Lessons, Keyboard Lessons, Music Theory Classes, Songwriting Workshops, Group Music Classes, Children's Music Classes, Adult Music Classes, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Masterclasses, Music Production Lessons, DJ Lessons, Audio Engineering Lessons, Music Composition Lessons, Band Coaching, Jazz Ensemble Classes, Orchestral Training, Music Exam Preparation, Music Summer Camps, Music Workshops, Choir Lessons, Online Music Lessons, Private Music Lessons, Home Music Lessons, Musical Theater Classes, Music Business Courses, Artist Development, Music Performance Coaching, Musical Instrument Repair, Sight Reading Lessons, Ear Training Classes, Music Therapy Sessions, Music History Lessons
After school program:
Homework Assistance, Tutoring Services, STEM Activities, Arts and Crafts, Language Learning, Sports Programs, Math Enrichment, Reading Club, Social Skills Development, Music Lessons, Dance Classes, Drama Club, Science Experiments, Coding Classes, Robotics Club, Chess Club, Public Speaking Workshops, Cooking Classes, Nutrition Education, Gardening Activities, Community Service Projects, Leadership Training, Martial Arts Classes, Yoga for Kids, Mindfulness Practices, Study Groups, Field Trips, Cultural Awareness Programs, Environmental Education, Creative Writing Workshops, Financial Literacy, Entrepreneurship Programs, Mentoring Services, Online Safety Education, Team Building Activities, Game Nights, Movie Nights, Yearbook Club, Photography Club, Debate Club, Peer Mediation, Conflict Resolution Workshops, Special Needs Support, Bullying Prevention Programs, College Readiness Workshops, Career Exploration, Internship Opportunities, SAT/ACT Prep, Parent Support Groups
Book Loans, eBook Rentals, Audiobook Checkouts, Public Computer Access, Wi-Fi Access, Study Rooms, Meeting Rooms, Printing Services, Scanning Services, Fax Services, Research Assistance, Interlibrary Loans, Online Databases, Newspaper Archives, Magazine Archives, Book Clubs, Literacy Programs, Career Development Workshops, Resume Assistance, Job Search Assistance, Tutoring Services, Homework Help, Children's Programs, Teen Programs, Adult Programs, Genealogy Research, Local History Research, 3D Printing, Technology Classes, Digital Literacy Training, ESL Classes, Language Learning Resources, Reading Recommendations, Tax Preparation Assistance, Notary Services, Exam Proctoring, Art Exhibits, Author Events, Book Sales, Used Book Donations, DVD Rentals, Music CD Rentals, Disability Services, Assistive Technology, Large Print Books, Braille Books, Volunteer Opportunities, Community Events, Educational Workshops, Summer Reading Program, Online Learning Resources
After-School Programs, Youth Sports Programs, Senior Activities, Fitness Classes, Computer Classes, Language Courses, Cultural Events, Arts and Crafts Workshops, Community Meetings, Dance Classes, Parenting Classes, Financial Literacy Workshops, Health and Wellness Programs, Volunteer Opportunities, Summer Camps, Childcare Services, Teen Clubs, Tutoring Services, Cooking Classes, Nutrition Workshops, Martial Arts Classes, Indoor Swimming Pool, Job Training Programs, Yoga Classes, Art Exhibitions, Book Clubs, Community Garden, Social Services Referrals, Music Lessons, Weight Loss Support Groups, Mental Health Support Groups, Family Nights, Community Outreach Programs, Entrepreneurship Workshops, Adult Education Classes, Career Counseling, Substance Abuse Prevention Programs, Game Nights, Movie Nights, Indoor Sports Facilities, Outdoor Sports Facilities, Holiday Events, Emergency Preparedness Training, Environmental Education Programs, Room Rentals for Events, Community Resource Center, Citizenship Classes, Pet Adoption Events, Blood Drives, Voter Registration Drives
Career Counseling, Admission Guidance, Study Abroad Consultation, Scholarship Assistance, Student Visa Assistance, Resume Building, Interview Preparation, Internship Placement, Tutoring Services, Test Preparation, College Selection, Curriculum Planning, Financial Aid Consulting, Portfolio Development, Personal Statement Review, Online Course Consultation, Summer Program Guidance, Leadership Training, Academic Coaching, Learning Disability Support, Special Education Consultation, Graduate School Advising, Home Schooling Support, Extracurricular Activities Planning, Parent Consultation, School Transitions, Academic Progress Monitoring, College Transfer Support, Early College Preparation, Gap Year Planning, Language Programs Consultation, Professional Development, Certification Programs Guidance, Distance Learning Consultation, Educational Technology Consulting, Study Skills Training, Time Management Coaching, Research Opportunities Guidance, Mentorship Programs, Exchange Programs Consultation, Cultural Immersion Programs, Career Change Consultation, Job Placement Services, Master's Program Selection, PhD Program Guidance, Post-Graduate Support, Continuing Education Advice, Adult Education Consultation, Lifelong Learning Opportunities, Vocational Training Guidance
Student Enrollment, School Transfer Requests, Special Education Services, School Bus Transportation, Academic Calendar Information, District Curriculum, Parent-Teacher Conferences, Extracurricular Activities, School Budget Information, Board of Education Meetings, Student Support Services, School Attendance Zones, Teacher Professional Development, School Safety Measures, District Employment Opportunities, Parental Involvement Programs, Student Health Services, Nutritional Services, Technology Integration, District Performance Reports, Student Assessment Information, Sports Programs, Student Scholarships, Graduation Requirements, School Bond Information, Alternative Education Programs, Facilities Maintenance, Summer School Programs, Title I Services, Gifted and Talented Programs, Student Discipline Policies, ELL Support Services, Bullying Prevention, Suicide Prevention Resources, Truancy Prevention, Community Outreach, School Closures and Updates, Volunteer Opportunities, District Communications, Public Records Requests, School Supply Lists, School Building Rentals, Student Records Requests, District Complaint Procedures, School Counseling Services, School Clubs, Student Code of Conduct, Student Academic Planning, Parent Resources, School District Maps, Student Technology Support
School bus service:
Student Transportation, School Bus Rentals, Chartered School Bus Services, Special Needs School Bus Services, Field Trip Transportation, After School Activity Transportation, School Bus Safety Training, School Bus Fleet Management, School Bus Driver Certification, Daily School Bus Routes, School Bus Tracking System, School Bus Maintenance Services, Emergency School Bus Services, School Bus Inspection, School Bus Repair Services, School Bus Driver Training, School Shuttle Services, Private School Bus Services, School Bus Route Planning, School Bus GPS Monitoring, School Bus Advertising, Air-conditioned School Buses, School Bus Camera Systems, School Bus Stop Assistance, School Bus Schedule Management, School Bus Driver Background Checks, School Bus Sanitization, School Bus Fuel Management, School Bus Accident Response, School Bus Route Optimization, School Bus Driver Health Monitoring, School Bus Breakdown Assistance, School Bus Tire Services, School Bus Electrical Repair, School Bus Body Repair, School Bus Seat Repair, School Bus Glass Repair, School Bus Customization, School Bus Wheelchair Access, School Bus Fire Suppression Systems, School Bus Security Services, School Bus Lease Services, School Bus Replacement Services, School Bus Driver Incentive Programs, School Bus Safety Equipment, School Bus Accident Investigation, School Bus Driver Performance Evaluation, School Bus Parent Communication, School Bus Emergency Evacuation Training, School Bus Safety Drills
Breakfast Platters, Lunch Combos, Daily Specials, Healthy Salads, Made-to-Order Sandwiches, Freshly Baked Pastries, Homemade Soups, Vegetarian Options, Gluten-Free Choices, Dietary Friendly Menus, Catering Services, Bulk Orders, Corporate Lunches, Takeaway Services, Outdoor Seating, Indoor Seating, WiFi Access, Children's Menu, Student Discounts, Senior Discounts, Loyalty Program, Gift Cards, Local Ingredients, Organic Offerings, Fair Trade Coffee, Espresso Bar, Smoothie Bar, Hot Tea Selection, Iced Tea Options, Soft Drinks, Fresh Fruit Juices, Dessert Selection, Snack Options, Late Night Bites, Weekend Brunch, Holiday Menus, Customizable Menu, Online Ordering, Group Reservations, Family-Friendly Atmosphere, Pet-Friendly Patio, Live Music Nights, Daily Newspaper, Cafeteria Events, Charity Support, Art Exhibits, Community Engagement, Eco-Friendly Practices, Reusable Packaging, Recycling Program, Composting Program
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.