GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Hardware store?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Hardware store.
Category list for Hardware store:
Home Improvement Store
Tool Rental Service
Plumbing Supply Store
Electrical Supply Store
Building Materials Store
Kitchen Supply Store
Bathroom Supply Store
Lawn Mower Store
Safety Equipment Supplier
Welding Supply Store
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Hardware store:
Interior Paint Consultation, Exterior Paint Consultation, Color Matching Service, Custom Paint Mixing, Eco-Friendly Paint Options, Paint Sample Swatches, Specialty Paint Finishes, Commercial Paint Supplies, Residential Paint Supplies, Paint Sprayer Rentals, Painting Tools and Accessories, Wallpaper Selection and Sales, Stain and Varnish Products, Wood Finishing Supplies, Paint Removal Products, Paint Storage Solutions, Painting Workshops, Online Paint Ordering, In-Store Paint Pickup, Local Paint Delivery, Touch-up Paint Solutions, Paint Recycling Program, Automotive Paint Supplies, Marine Paint Supplies, Industrial Paint Products, Aerosol Spray Paints, Anti-Graffiti Coatings, Concrete and Masonry Paints, Heat-Resistant Paints, Mold and Mildew-Resistant Paints, Low- or No-VOC Paints, High-Gloss Enamel Paints, Chalkboard and Magnetic Paints, Glazes and Decorative Paints, Ceiling Paints, Primer and Undercoats, Paintable Wall Coverings, Drywall Repair Supplies, Paint Brushes and Rollers, Painting Trays and Liners, Drop Cloths and Tarps, Painter's Tape and Masking Supplies, Ladders and Scaffolding, Paint Strippers and Removers, Safety and Personal Protective Equipment, Caulks and Sealants, Fillers and Putty, Sanding and Abrasive Supplies, Paint Thinner and Solvents, Cleaning Supplies for Paint Projects
Home improvement store:
Kitchen Remodeling, Bathroom Remodeling, Flooring Installation, Interior Painting, Exterior Painting, Window Installation, Door Installation, Lighting Fixtures, Plumbing Supplies, Electrical Supplies, Garden Tools, Landscaping Materials, Outdoor Furniture, BBQ Grills, Power Tools, Hand Tools, Home Appliances, Heating and Cooling Systems, Fencing Materials, Decking Materials, Roofing Supplies, Insulation Materials, Cabinets and Countertops, Bathroom Fixtures, Kitchen Fixtures, Paint Supplies, Hardware Supplies, Safety Equipment, Tool Rental, Lawn Mowers, Pest Control Products, Cleaning Supplies, Storage Solutions, Ladders and Scaffolding, Home Security Systems, Smart Home Devices, Building Materials, Lumber and Wood, Concrete and Masonry, Drywall and Paneling, Flooring Materials, Tile and Stone, Wallpaper and Wall Coverings, Window Treatments, Garage Organization, Workshop Tools, Plants and Seeds, Irrigation Systems, Garden Decor, Pool and Spa Supplies, Outdoor Lighting
Indoor Lighting Design, Outdoor Lighting Design, LED Lighting Solutions, Energy Efficient Lighting, Chandeliers and Pendant Lights, Ceiling Fans and Lights, Wall Sconces and Vanity Lights, Track and Recessed Lighting, Landscape and Garden Lighting, Smart Home Lighting, Commercial Lighting Solutions, Industrial Lighting Solutions, Architectural Lighting Design, Security and Flood Lighting, Kitchen and Bathroom Lighting, Table and Floor Lamps, Children's Room Lighting, Custom Lighting Design, Lighting Installation Services, Lighting Repair and Maintenance, Lighting Retrofit Services, Emergency and Exit Lighting, Holiday and Event Lighting, Pool and Spa Lighting, Staircase and Hallway Lighting, Theater and Stage Lighting, Sports and Arena Lighting, Lighting Consultation Services, Eco-friendly Lighting Solutions, Lighting Accessories and Parts, Home Office Lighting, Retail Store Lighting, Restaurant and Bar Lighting, Hotel and Hospitality Lighting, Church and Worship Lighting, Signage and Display Lighting, Parking Lot and Garage Lighting, Warehouse and Storage Lighting, Street and Roadway Lighting, Solar Powered Lighting, Marine and Dock Lighting, Lighting Controls and Dimmers, Ceiling and Wall Lights, Cove and Cabinet Lighting, Art and Picture Lights, LED Strip and Tape Lights, Vintage and Antique Lighting, Bulbs and Ballasts, Grow Lights and Horticultural Lighting, Lighting Showroom and Sales, Online Lighting Store
Kitchen supply store:
Kitchen Appliance Sales, Cookware Sets, Cutlery and Knife Sets, Bakeware Supplies, Kitchen Utensil Sets, Small Kitchen Appliances, Kitchen Storage Solutions, Eco-friendly Kitchen Products, Kitchen Cleaning Supplies, Kitchen Linens and Textiles, Kitchen Gadgets and Tools, Kitchen Organizers, Kitchen Furniture and Decor, Kitchen Lighting Solutions, Drinkware and Glassware Sets, Dinnerware and Tableware Sets, Serveware and Platters, Flatware and Silverware Sets, Cooking Accessories, Baking Accessories, Food Storage Solutions, Coffee and Tea Accessories, Bar and Wine Tools, Grilling and BBQ Supplies, Outdoor Kitchen Supplies, Kitchen Gift Ideas, Seasonal Kitchen Items, Cooking Classes and Workshops, Professional Chef Tools, Kitchen Safety Equipment, Kitchen Electronics and Gadgets, Cookbooks and Recipe Collections, International Kitchen Supplies, Catering Supplies, Disposable Kitchenware, Customizable Kitchen Items, Kitchen Renovation Consultations, Cooking Demonstrations, Cooking and Baking Ingredients, Specialty Food Items, Gourmet Kitchen Supplies, Kitchen Measuring Tools, Kitchen Timers and Thermometers, Cutting Boards and Chopping Blocks, Aprons and Chef Hats, Kitchen Art and Decorations, Cooking Oils and Sauces, Kitchenware Repair Services, Cooking and Baking Mixes, Kitchen Product Recommendations, Online Kitchen Store
Custom Door Design, Exterior Doors, Interior Doors, Patio Doors, Sliding Glass Doors, French Doors, Entry Doors, Commercial Doors, Residential Doors, Garage Doors, Fire-Rated Doors, Security Doors, Storm Doors, Screen Doors, Bifold Doors, Pocket Doors, Accordion Doors, Barn Doors, Glass Doors, Wooden Doors, Aluminum Doors, Steel Doors, Fiberglass Doors, Vinyl Doors, Door Installation, Door Replacement, Door Repair, Door Maintenance, Door Insulation, Soundproof Doors, Energy-Efficient Doors, Pet Door Installation, Custom Door Hardware, Door Lock Installation, Door Closer Installation, Door Hinge Replacement, Weatherstripping Services, Threshold Replacement, Door Frame Repair, Door Painting, Door Staining, Door Refinishing, Smart Door Installation, Automatic Door Installation, Sliding Door Track Repair, Door Glass Replacement, Door Seals, Door Accessories, Door Consultation, Emergency Door Services
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.