GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Gym?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Gym.
Category list for Gym:
Gym
Personal Trainer
Yoga Studio
Pilates Studio
Martial Arts School
Boxing Gym
Sports Club
Nutritionist
Physical Therapist
Weight Loss Service
Sports Complex
Boot Camp
Wellness Center
Massage Therapist
Spa
Swimming Pool
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Beginner Yoga Classes, Intermediate Yoga Classes, Advanced Yoga Classes, Hatha Yoga, Vinyasa Yoga, Ashtanga Yoga, Yin Yoga, Restorative Yoga, Prenatal Yoga, Postnatal Yoga, Kids Yoga, Senior Yoga, Hot Yoga, Aerial Yoga, Partner Yoga, Power Yoga, Gentle Yoga, Therapeutic Yoga, Meditation Classes, Guided Relaxation, Pranayama Breathing Techniques, Kundalini Yoga, Yoga Nidra, Yoga for Athletes, Yoga for Back Pain, Yoga for Stress Relief, Yoga for Weight Loss, Yoga for Flexibility, Yoga for Strength, Yoga for Balance, Yoga for Anxiety, Yoga for Depression, Yoga for Sleep, Yoga for Mindfulness, Yoga for Energy, Yoga for Confidence, Yoga for Detox, Yoga for Chronic Pain, Yoga for Headaches, Yoga for Heart Health, Yoga for Digestion, Yoga for Hormone Balance, Yoga for Arthritis, Yoga for Diabetes, Yoga for Osteoporosis, Yoga for Menopause, Yoga for Pregnancy, Yoga for Posture, Yoga for Rehabilitation, Yoga Teacher Training
Pilates studio:
Beginner Pilates Classes, Intermediate Pilates Classes, Advanced Pilates Classes, Private Pilates Sessions, Group Pilates Classes, Pilates Mat Classes, Reformer Pilates Classes, Pilates Circuit Training, Pilates Barre Classes, Pilates for Pregnancy, Postnatal Pilates Classes, Pilates for Seniors, Pilates for Athletes, Pilates for Dancers, Pilates for Rehabilitation, Pilates for Back Pain, Pilates for Injury Prevention, Pilates for Weight Loss, Pilates for Flexibility, Pilates for Core Strength, Pilates for Posture Correction, Pilates for Stress Relief, Pilates for Balance and Coordination, Pilates for Muscle Toning, Pilates for Cardiovascular Fitness, Pilates Equipment Sessions, Pilates Workshops, Pilates Teacher Training Courses, Online Pilates Classes, Pilates Memberships, Pilates Apparel and Accessories, Pilates Gift Certificates, Corporate Pilates Programs, Pilates for Kids, Pilates for Teens, Pilates for Men, Pilates for Women, Pilates for Couples, Pilates Party Packages, Pilates Retreats, Pilates Wellness Programs, Pilates Nutrition Consultations, Pilates Meditation Sessions, Pilates for Chronic Pain Management, Pilates for Arthritis, Pilates for Scoliosis, Pilates for Osteoporosis, Pilates for Neurological Conditions, Pilates for Joint Replacement, Pilates for Spinal Fusion
Martial arts school:
Adult Martial Arts Classes, Beginner Martial Arts Classes, Brazilian Jiu-Jitsu Classes, Children's Martial Arts Classes, Self-Defense Classes, Kickboxing Classes, Karate Classes, Taekwondo Classes, Muay Thai Classes, Kung Fu Classes, Judo Classes, Mixed Martial Arts Classes, Boxing Classes, Wrestling Classes, Aikido Classes, Krav Maga Classes, Capoeira Classes, Tai Chi Classes, Jeet Kune Do Classes, Kenpo Karate Classes, Hapkido Classes, Savate Classes, Silat Classes, Ninjutsu Classes, Weapons Training Classes, Martial Arts Fitness Classes, Martial Arts Camps, Martial Arts Seminars, Martial Arts Workshops, Women's Self-Defense Classes, Bully Prevention Classes, Private Martial Arts Lessons, Martial Arts Belt Testing, Martial Arts Birthday Parties, Martial Arts Competitions, Martial Arts Demonstration Team, Martial Arts Instructor Training, Martial Arts After School Programs, Martial Arts Summer Camps, Martial Arts Family Classes, Martial Arts Online Classes, Martial Arts Nutrition Coaching, Martial Arts Stretching and Flexibility, Martial Arts Strength and Conditioning, Martial Arts Meditation and Mindfulness, Martial Arts Personal Training, Martial Arts Team Building, Martial Arts Corporate Events, Martial Arts Apparel and Gear, Martial Arts Gift Certificates, Martial Arts Memberships, Martial Arts Trials
Boxing gym:
Beginner Boxing Classes, Intermediate Boxing Classes, Advanced Boxing Classes, One-on-One Boxing Training, Group Boxing Sessions, Youth Boxing Programs, Women's Boxing Classes, Boxing Fitness Classes, Boxing Technique Workshops, Sparring Sessions, Boxing Conditioning, Weight Management Programs, Nutritional Coaching, Strength and Conditioning, Speed and Agility Training, Footwork Drills, Punching Bag Workouts, Shadow Boxing Sessions, Boxing Boot Camps, Competition Team Training, Boxing Clinics, Corporate Team Building Activities, Personal Boxing Training, Boxing for Self-Defense, Boxing Mobility Work, Boxing Injury Prevention, Boxing Recovery Sessions, Coordination and Balance Training, Boxing Circuit Training, Boxing Gear Consultations, Boxing Film Study, Online Boxing Classes, Boxing Seminars, Boxing Mentorship Program, Boxing for Seniors, Boxing for Mental Health, Boxing for Cardio, Boxing for Weight Loss, Boxing Event Hosting, Boxing for Rehabilitation, Boxing for Stress Relief, Boxing for Parkinson's Disease, Boxing for Special Needs, Boxing for Diabetes Management, Boxing for Military and Veterans, Boxing for Law Enforcement, Boxing for Firefighters, Boxing for First Responders, Boxing for Athletes, Boxing for Dancers
Personalized Weight Loss Programs, Nutrition Counseling, Fitness Training, Group Weight Loss Classes, Weight Loss Meal Plans, Dietary Supplements, Body Composition Analysis, Metabolic Testing, Weight Loss Coaching, Bariatric Surgery Consultation, Hormone Therapy for Weight Loss, Lipotropic Injections, Medical Weight Loss, Online Weight Loss Programs, Wellness Assessments, Lifestyle Modification, Obesity Treatment, Postpartum Weight Loss, Weight Loss Maintenance, Weight Loss for Seniors, Diabetic Weight Loss, Vegan Weight Loss Programs, Gluten-Free Weight Loss Programs, Ketogenic Diet Plans, Intermittent Fasting Support, Paleo Diet Programs, Low Carb Diet Plans, Weight Loss for Athletes, Emotional Eating Counseling, Stress Management for Weight Loss, Childhood Obesity Programs, Teen Weight Loss Programs, Family Weight Loss Programs, Weight Loss Support Groups, Weight Loss Challenges, Body Contouring Consultations, CoolSculpting, Laser Lipolysis, Non-Surgical Fat Reduction, Weight Loss Retreats, Detox Programs, Weight Loss Seminars, Corporate Wellness Programs, Weight Loss Appointments, Telehealth Weight Loss Consultations, Weight Loss Webinars, Weight Loss eBooks, Recipe Guides, Grocery Store Tours, Weight Loss Success Stories, Weight Loss Testimonials
Sports complex:
Indoor Soccer Leagues, Basketball Court Rentals, Volleyball Open Gym, Badminton Court Rentals, Indoor Tennis Programs, Fitness Center Access, Group Fitness Classes, Yoga and Pilates Classes, Martial Arts Training, Gymnastics Lessons, Indoor Swimming Pool, Aquatics Programs, Swimming Lessons, Water Aerobics Classes, Personal Training Sessions, Youth Sports Programs, Adult Sports Leagues, Sports Camps, Birthday Parties Hosting, Corporate Events Hosting, Indoor Running Track, Rock Climbing Wall, Racquetball Court Rentals, Table Tennis Facilities, Sports Equipment Rentals, Cafe and Snack Bar, Locker Room Access, Sports Therapy Services, Massage Services, Nutrition Coaching, Physical Fitness Assessments, Exercise Programs Design, Weightlifting Area, Cardio Equipment Access, Team Building Events, Indoor Golf Simulators, Indoor Softball/Baseball Training, Squash Court Rentals, Functional Training Zone, CrossFit Classes, Indoor Cycling Classes, Boxing and Kickboxing Classes, Zumba and Dance Classes, Sports Retail Store, Memberships and Day Passes, Kids' Activity Center, Indoor Turf Rentals, Cheerleading and Dance Lessons, Parent's Night Out Events, Yoga and Meditation Workshops
Boot camp:
Functional Fitness Training, High-Intensity Interval Training (HIIT), Strength and Conditioning, Weight Loss Programs, Nutrition Coaching, Group Fitness Classes, Personal Training Sessions, Cardio Workouts, Circuit Training, Core Strengthening, Endurance Training, Bodyweight Exercises, Kettlebell Workouts, Boxing Classes, Kickboxing Classes, Plyometrics, TRX Suspension Training, Yoga for Athletes, Bootcamp for Beginners, Advanced Bootcamp, Outdoor Bootcamp, Indoor Bootcamp, Online Bootcamp Classes, Virtual Personal Training, Fitness Assessments, Performance Training, Flexibility and Mobility Workshops, Injury Prevention and Rehabilitation, Bootcamp for Kids, Teen Fitness Programs, Senior Fitness Programs, Family Bootcamp Classes, Corporate Wellness Programs, Team Building Bootcamp, Fitness Challenges, Obstacle Course Training, Mud Run Preparation, Spartan Race Training, Tough Mudder Training, CrossFit-Style Workouts, Athletic Conditioning, Sports Performance Training, Martial Arts Conditioning, Self-Defense Classes, Pre- and Post-Natal Fitness, Bridal Bootcamp, Fitness Retreats, Weightlifting Technique Workshops, Running and Endurance Coaching
Wellness center:
Acupuncture Therapy, Aromatherapy, Art Therapy, Ayurvedic Consultations, Biofeedback Therapy, Chakra Balancing, Chiropractic Care, Counseling Services, Craniosacral Therapy, Cupping Therapy, Dance Therapy, Deep Tissue Massage, Detoxification Programs, Dietary Counseling, Energy Healing, Floatation Therapy, Guided Meditation, Herbal Medicine Consultations, Holistic Health Coaching, Homeopathy, Hot Stone Massage, Hydrotherapy, Hypnotherapy, Infrared Sauna, Integrative Medicine, Kinesiology, Life Coaching, Lymphatic Drainage Massage, Magnetic Therapy, Meditation Classes, Mindfulness Training, Music Therapy, Myofascial Release Therapy, Naturopathic Medicine, Nutritional Counseling, Physical Therapy, Pilates Classes, Pranic Healing, Prenatal Massage, Reflexology, Reiki Healing, Shiatsu Massage, Sound Therapy, Sports Massage, Stress Management Coaching, Swedish Massage, Tai Chi Classes, Thai Massage, Therapeutic Massage, Vinyasa Yoga, Yin Yoga, Yoga Therapy
Swedish Massage, Deep Tissue Massage, Hot Stone Massage, Aromatherapy Massage, Sports Massage, Prenatal Massage, Thai Massage, Shiatsu Massage, Reflexology, Couples Massage, Lymphatic Drainage Massage, Chair Massage, Bamboo Massage, Trigger Point Therapy, Myofascial Release, Craniosacral Therapy, Acupuncture, Reiki Healing, Meditation Classes, Yoga Classes, Pilates Classes, Facials, Anti-Aging Treatments, Microdermabrasion, Chemical Peels, LED Light Therapy, Oxygen Facial, Acne Treatment, HydraFacial, Dermaplaning, Body Scrubs, Body Wraps, Mud Therapy, Seaweed Treatment, Detoxifying Treatments, Cellulite Treatment, Infrared Sauna, Steam Room, Cryotherapy, Hyperbaric Oxygen Therapy, Salt Therapy, Floatation Therapy, Manicures, Pedicures, Gel Nails, Nail Art, Waxing Services, Lash Extensions, Eyebrow Threading, Eyebrow Tinting, Microblading, Permanent Makeup
Swimming pool:
Inground Pool Installation, Above Ground Pool Installation, Pool Inspection Services, Pool Repair & Maintenance, Pool Cleaning Services, Pool Opening Services, Pool Closing Services, Pool Leak Detection, Pool Resurfacing, Pool Deck Installation, Pool Deck Repair, Pool Liner Installation, Pool Liner Replacement, Pool Equipment Upgrades, Pool Water Testing, Swimming Pool Renovations, Pool Safety Cover Installation, Pool Fencing Installation, Pool Coping Installation, Pool Lighting Installation, Automatic Pool Cover Installation, Swimming Pool Consultation, Saltwater Pool Systems Installation, Pool Heating System Installation, Pool Heating System Repair, Swim Spa Installation, Swim Spa Repair & Maintenance, Hot Tub Installation, Hot Tub Repair & Maintenance, Pool Chemical Sales, Swimming Pool Accessories Sales, Pool Pump Repair & Replacement, Pool Filter Repair & Replacement, Pool Skimmer Repair & Replacement, Pool Automation System Installation, Pool Automation System Repair, Custom Pool Design, Swimming Pool Landscaping, Solar Pool Heating Installation, Solar Pool Heating Repair, Pool Winterization Services, Pool De-Winterization Services, Emergency Pool Repair Services, Commercial Pool Services, Swimming Pool Tile Installation, Swimming Pool Tile Repair, Pool Plastering Services, Pool Acid Washing, Pool Chlorine Alternatives, Swimming Pool Financing Assistance
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
