GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a GP?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a GP.
Category list for GP:
Family Practice Physician
Urgent Care Center
Medical Supply Store
Medical Billing Service
Medical Equipment Supplier
Medical Transcription Service
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for GP:
Primary Care Consultation, Flu Vaccinations, Allergy Testing, Diabetes Management, Hypertension Management, Asthma Management, Heart Disease Management, Pediatric Care, Geriatric Care, Mental Health Counseling, Dermatology Consultation, Nutritional Counseling, Weight Loss Management, Smoking Cessation, Physical Examinations, Preventive Health Screenings, Immunizations, Travel Health Consultations, Sexual Health Counseling, Family Planning Services, Pregnancy Testing, Prenatal Care, Postnatal Care, Menopause Management, Hormone Replacement Therapy, Breast Cancer Screening, Prostate Cancer Screening, Colon Cancer Screening, Skin Cancer Screening, STD Testing, HIV Testing, Hepatitis Testing, Tuberculosis Testing, Occupational Health Services, Workplace Injury Treatment, Drug and Alcohol Testing, School Physicals, Sports Physicals, Pre-employment Physicals, Minor Surgical Procedures, Wound Care, Ingrown Toenail Treatment, Mole Removal, Wart Removal, Joint Injections, Osteoporosis Management, Thyroid Disorder Treatment, Arthritis Management, Chronic Pain Management, Sleep Disorder Consultation
Family practice physician:
Annual Physical Exams, Immunizations, Pediatric Care, Adolescent Health, Women's Health, Men's Health, Geriatric Care, Chronic Disease Management, Diabetes Management, Hypertension Management, Asthma Management, Arthritis Management, Mental Health Consultations, Depression Screening, Anxiety Screening, Substance Abuse Screening, Weight Management, Nutrition Counseling, Smoking Cessation, Preventive Health Care, Cancer Screenings, Skin Cancer Screenings, Breast Cancer Screenings, Prostate Cancer Screenings, Colon Cancer Screenings, Family Planning, Contraception Counseling, Prenatal Care, Postnatal Care, Breastfeeding Support, Newborn Care, Vaccination Schedule, Allergy Testing, STD Testing, HIV Testing, Travel Medicine, Telemedicine Consultations, Online Appointment Scheduling, 24/7 On-call Physician Support, School
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Home Medical Equipment, Hospital Beds & Accessories, Oxygen Therapy Equipment, Respiratory Care Supplies, CPAP Machines & Supplies, Orthopedic Braces & Supports, Compression Stockings & Hosiery, Diabetic Supplies & Accessories, Wound Care Products, Incontinence Supplies, Bathroom Safety Equipment, Walkers & Rollators, Crutches & Canes, Patient Lifts & Slings, Physical Therapy Equipment, Rehabilitation Supplies, Pain Management Products, Electrotherapy Devices, Hot & Cold Therapy Products, Pediatric Medical Supplies, Maternity & Postpartum Supplies, Nebulizers & Asthma Management, First Aid Kits & Supplies, Nutritional Supplements & Enteral Feeding, Urological Supplies, Stethoscopes & Diagnostic Tools, Medical Gloves & Masks, Surgical Instruments & Supplies, Sterilization & Disinfection Products, Lab Equipment & Supplies, Dental Supplies, Veterinary Medical Supplies, Emergency Medical Supplies, Health & Wellness Products, Fitness & Exercise Equipment, Massage & Relaxation Products, Personal Care Products, Skin & Wound Care Products, Mobility Aid Accessories, Lift Chairs & Recliners, Orthopedic Pillows & Cushions, Bariatric Medical Supplies, Hearing Aid Supplies, Vision & Eye Care Supplies, Medical Storage Solutions, Medical Scrubs & Uniforms, Pharmaceutical Supplies, Home Healthcare Services, Medical Supply Repair & Maintenance
Medical billing service:
Medical Billing Consultation, Electronic Health Records Management, Medical Coding Services, Patient Billing Support, Insurance Claims Processing, Revenue Cycle Management, Accounts Receivable Management, Denial Management, Medical Billing Audits, Credentialing Services, HIPAA Compliance Assistance, Practice Management Support, Medical Billing Training, ICD-10 Coding, Patient Collections, Payment Posting Services, Physician Billing Services, Dental Billing Services, Chiropractic Billing Services, Therapy Billing Services, Telehealth Billing Services, Mental Health Billing Services, Ambulatory Surgery Center Billing, DME Billing Services, Urgent Care Billing Services, Anesthesia Billing Services, Radiology Billing Services, Laboratory Billing Services, Home Health Billing Services, Emergency Medicine Billing Services, Hospital Billing Services, Outpatient Billing Services, Inpatient Billing Services, Pharmacy Billing Services, Optometry Billing Services, Physical Therapy Billing Services, Occupational Therapy Billing Services, Speech Therapy Billing Services, Behavioral Health Billing Services, Pediatric Billing Services, OB-GYN Billing Services, Primary Care Billing Services, Nursing Home Billing Services, Pathology Billing Services, Orthopedic Billing Services, Cardiology Billing Services, Oncology Billing Services, Gastroenterology Billing Services, Pulmonology Billing Services, Podiatry Billing Services, Plastic Surgery Billing Services
Anatomy Education, Physiology Education, Biochemistry Education, Pharmacology Education, Microbiology Education, Pathology Education, Immunology Education, Medical Ethics Education, Clinical Skills Training, Patient Communication Training, Medical Research Programs, Pediatrics Education, Obstetrics and Gynecology Education, Internal Medicine Education, General Surgery Education, Orthopedic Surgery Education, Neurosurgery Education, Cardiothoracic Surgery Education, Plastic and Reconstructive Surgery Education, Urology Education, Oncology Education, Radiology Education, Anesthesiology Education, Emergency Medicine Education, Intensive Care Medicine Education, Ophthalmology Education, Otorhinolaryngology Education, Dermatology Education, Psychiatry Education, Physical Medicine and Rehabilitation Education, Sports Medicine Education, Geriatric Medicine Education, Preventive Medicine Education, Occupational Medicine Education, Palliative Care Education, Public Health Education, Forensic Medicine Education, Tropical Medicine Education, Infectious Disease Education, Endocrinology Education, Nephrology Education, Gastroenterology Education, Hematology Education, Allergy and Immunology Education, Rheumatology Education, Pulmonology Education, Cardiology Education, Neurology Education, Nuclear Medicine Education, Medical Simulation Training
Medical equipment supplier:
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Hospital Bed Sales & Rentals, Oxygen Concentrator Sales & Rentals, CPAP Machine Sales & Rentals, Orthopedic Braces & Supports, Prosthetic Limbs & Accessories, Compression Stockings & Socks, Medical Alert Systems, Lift Chair Sales & Rentals, Medical Equipment Repair Services, Patient Lifts & Slings, Nebulizer Sales & Rentals, Diabetic Supplies, Walking Aids & Accessories, Bathroom Safety Equipment, Incontinence Supplies, Physical Therapy & Rehabilitation Equipment, Respiratory Equipment & Supplies, Medical Imaging Equipment Sales & Rentals, Ultrasound Machine Sales & Rentals, ECG & EKG Equipment Sales & Rentals, Defibrillator Sales & Rentals, Medical Furniture Sales & Rentals, IV Poles & Accessories, Surgical Instruments & Supplies, Sterilization Equipment & Supplies, Medical Supplies Delivery Service, Medical Equipment Financing, Medical Equipment Leasing, Stethoscope Sales & Accessories, Diagnostic Equipment & Supplies, Home Care Medical Supplies, Medical Monitoring Systems, Wound Care Supplies, Dialysis Equipment Sales & Rentals, Medical Grade Gloves & Masks, Medical Clothing & Apparel, Medical Lighting Equipment, Medical Storage Solutions, Pediatric Medical Equipment, Bariatric Medical Equipment, Gynecological Equipment & Supplies, Dental Equipment & Supplies, Veterinary Medical Equipment & Supplies, Audiology Equipment & Supplies, Ophthalmic Equipment & Supplies, Laboratory Equipment & Supplies, Disposable Medical Supplies, Medical Waste Disposal Products
Medical transcription service:
Medical Report Transcription, Clinical Trial Transcription, Patient Chart Transcription, Radiology Report Transcription, Surgical Report Transcription, Discharge Summary Transcription, Emergency Room Report Transcription, Pathology Report Transcription, Cardiology Report Transcription, Orthopedic Transcription, Neurology Transcription, Dermatology Transcription, Ophthalmology Transcription, Pediatrics Transcription, Obstetrics and Gynecology Transcription, Psychiatry Transcription, Oncology Transcription, Endocrinology Transcription, Gastroenterology Transcription, Urology Transcription, Nephrology Transcription, Pulmonology Transcription, ENT Transcription, Physical Therapy Transcription, Occupational Therapy Transcription, Speech Therapy Transcription, Dental Transcription, Chiropractic Transcription, Home Health Care Transcription, Long Term Care Transcription, Rehabilitation Transcription, Hospice Care Transcription, Ambulatory Care Transcription, Allergy and Immunology Transcription, Anesthesiology Transcription, Critical Care Transcription, Geriatrics Transcription, Infectious Disease Transcription, Podiatry Transcription, Rheumatology Transcription, Plastic Surgery Transcription, Genetics Transcription, Hematology Transcription, Medical Research Transcription, Medical Conference Transcription, Medical Lecture Transcription, Pharmaceutical Transcription, Healthcare Administration Transcription, Medical Insurance Transcription, Telemedicine Transcription, Medical Legal Transcription
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.