GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Engineer?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Engineer.
Category list for Engineer:
Civil Engineering Company
Architectural and Engineering Model Maker
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Structural Engineering Consultation, Civil Engineering Consultation, Mechanical Engineering Consultation, Electrical Engineering Consultation, Environmental Engineering Consultation, Geotechnical Engineering Consultation, Sustainable Design Consultation, Transportation Engineering Consultation, Water Resources Engineering Consultation, Construction Engineering Consultation, Industrial Engineering Consultation, Materials Engineering Consultation, Aerospace Engineering Consultation, Software Engineering Consultation, Chemical Engineering Consultation, Biomedical Engineering Consultation, Energy Engineering Consultation, Forensic Engineering Consultation, Hydraulic Engineering Consultation, Marine Engineering Consultation, Petroleum Engineering Consultation, Power Engineering Consultation, Safety Engineering Consultation, Systems Engineering Consultation, Urban Engineering Consultation, Engineering Project Management, Feasibility Analysis, Technical Due Diligence, Engineering Cost Estimation, Risk Assessment and Management, Value Engineering, Building Information Modeling (BIM), Computer-Aided Design (CAD), 3D Printing and Rapid Prototyping, Lean Manufacturing Consultation, Supply Chain Management Consultation, Quality Management Consultation, Engineering Simulation & Modeling, Product Design & Development, Product Lifecycle Management, Process Optimization, Software Development Consultation, Internet of Things (IoT) Consultation, Artificial Intelligence (AI) Consultation, Machine Learning (ML) Consultation, Robotics Engineering Consultation, Automation Engineering Consultation, Smart City Consultation, Infrastructure Planning & Design, Green Building Consultation, Disaster Recovery and Resilience Planning, Engineering Training and Workshops, Engineering Research & Development, Engineering Regulatory Compliance
Architectural and engineering model maker:
Architectural Model Design, Architectural Model Fabrication, 3D Architectural Model Printing, Engineering Model Development, Building Model Construction, Landscape Model Making, Urban Planning Model Creation, Interiors Model Making, Residential Model Design, Commercial Model Design, Railway Model Making, Airport Model Creation, Infrastructure Model Engineering, Bridge Model Construction, Wind Turbine Model Making, Industrial Model Development, Power Plant Model Design, Marine Model Engineering, Offshore Platform Model Making, Mine Model Creation, Retail Model Design, Stadium Model Construction, Entertainment Venue Model Making, Educational Facility Model Design, Hospital Model Making, Museum Model Design, Cultural Center Model Creation, Real Estate Development Model Making, Historic Building Model Restoration, Material Study Models, Structural Model Engineering, Automotive Design Model Making, Product Design Model Creation, Furniture Model Design, Lighting Model Design, Prototype Model Making, Sustainable Design Models, Masterplan Model Development, Detailed Site Model Design, Topographic Model Making, Aerial Model Photography, Model Painting and Finishing, Model Lighting and Effects, Interactive Model Presentation, Virtual Reality Model Tour, 3D Model Scanning, Model Repair and Maintenance, Model Storage Solutions, Model Transportation and Shipping, Model Consulting Services, Custom Model Making
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.