GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Convenience store?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Convenience store.
Category list for Convenience store:
Fast Food Restaurant
Ice Cream Shop
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Convenience store:
Fuel Refilling, Diesel Fuel, Premium Gasoline, Unleaded Gasoline, E85 Ethanol Fuel, Biodiesel Fuel, CNG - Compressed Natural Gas, LPG - Liquid Petroleum Gas, Electric Vehicle Charging Stations, Air Pump for Tires, Tire Inflation, Windshield Washer Fluid, Car Oil Change, Car Battery Replacement, Headlight Restoration, Wiper Blade Replacement, Car Vacuum, Car Wash Services, Self Serve Car Wash, Touchless Car Wash, Automatic Car Wash, Pressure Washing, Interior Car Cleaning, Exterior Car Cleaning, Car Waxing, Car Polishing, Car Detailing Services, Car Engine Steam Cleaning, Convenience Store, Snacks and Beverages, Coffee and Hot Drinks, Ice Cream, Packaged Foods, Cigarettes and Tobacco Products, Lottery Tickets, ATM Services, Restroom Facilities, Propane Tank Exchange, Motorcycle Fuel, Boat Fuel, Truck Fuel, Fleet Fueling Services, Fuel Cards, Gift Cards, Loyalty Rewards Program, Roadside Assistance, Towing Services, Emergency Fuel Delivery, 24-Hour Service, Online Fuel Ordering
Fresh Produce, Organic Fruits and Vegetables, Dairy Products, Eggs and Poultry, Frozen Foods, Canned Goods, Bakery Products, Meat and Seafood, Health Foods, Gluten-Free Products, Vegan Products, International Foods, Beverages, Coffee and Tea, Snack Foods, Condiments and Sauces, Pasta and Rice, Baking Supplies, Breakfast Foods, Pet Supplies, Baby Products, Household Essentials, Cleaning Products, Paper Goods, Personal Care Items, Cosmetics, Health and Wellness Products, Vitamins and Supplements, Pharmacy, Floral Department, Gift Cards, Lottery Tickets, Tobacco Products, Alcohol - Beer
Local Newspaper Sales, National Newspaper Sales, International Newspaper Sales, Magazine Sales, Comic Book Sales, Sports Magazine Sales, Fashion Magazine Sales, Travel Magazine Sales, Cooking Magazine Sales, Technology Magazine Sales, Business Magazine Sales, Health Magazine Sales, Home & Garden Magazine Sales, Automotive Magazine Sales, Entertainment Magazine Sales, Science Magazine Sales, Educational Magazine Sales, Children's Magazine Sales, Literary Magazine Sales, Art Magazine Sales, Photography Magazine Sales, Political Magazine Sales, Outdoor & Adventure Magazine Sales, Spiritual & Religious Magazine Sales, Trade Journal Sales, Puzzles & Games Magazine Sales, Collectible Card Sales, Postcard Sales, Stationery Sales, Greeting Card Sales, Gift Wrapping Services, Gift Bag Sales, Sticker Sales, Bookmarks Sales, Map Sales, Local Event Tickets Sales, Public Transportation Passes Sales, Snack Sales, Beverage Sales, Tobacco Products Sales, E-cigarette & Vaping Products Sales, Lottery Ticket Sales, Phone Card Sales, Newspaper & Magazine Subscriptions, Online Newsstand Access, Printing Services, Faxing Services, Shipping Services, Postage Stamps Sales, Custom T-shirt Printing, Souvenir Sales
Classic Sandwiches, Gourmet Sandwiches, Vegetarian Sandwiches, Vegan Sandwiches, Gluten-Free Sandwiches, Deli Meat Sandwiches, Grilled Sandwiches, Toasted Sandwiches, Cold Sandwiches, Hot Sandwiches, Wrap Sandwiches, Panini Sandwiches, Club Sandwiches, Breakfast Sandwiches, Kids Sandwiches, Sub Sandwiches, Baguette Sandwiches, Croissant Sandwiches, Custom Sandwiches, Catering Services, Party Platters, Boxed Lunches, Takeout Orders, Delivery Services, Online Ordering, Dine-In Services, Outdoor Seating, Soup and Sandwich Combos, Salad and Sandwich Combos, Chips and Sandwich Combos, Meal Deals, Loyalty Rewards Program, Gift Cards, Daily Specials, Seasonal Sandwiches, Local Ingredients, Freshly Baked Bread, Housemade Sauces, Gluten-Free Bread Options, Vegetable Toppings, Cheese Options, Dressing Selection, Meatless Protein Choices, Milkshake Menu, Soft Drinks, Coffee and Tea, Bottled Beverages, Dessert Options, Snack Options
Personalized Gifts, Custom Photo Gifts, Handmade Jewelry, Gift Baskets, Birthday Gifts, Wedding Gifts, Anniversary Gifts, Gift Wrapping Services, Engraved Gifts, Gift Cards, Baby Shower Gifts, Graduation Gifts, Holiday Gifts, Housewarming Gifts, Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Pets, Corporate Gifts, Gifts for Teachers, Gifts for Co-workers, Gifts for Travelers, Gifts for Athletes, Gifts for Foodies, Gifts for Gardeners, Gifts for Tech Lovers, Gifts for Artists, Gifts for Book Lovers, Gifts for Musicians, Gifts for Movie Lovers, Gifts for Gamers, Gifts for College Students, Gifts for Grandparents, Gifts for New Parents, Gifts for Fitness Enthusiasts, Gifts for Beauty Lovers, Gifts for Adventure Seekers, Gifts for Home Chefs, Gifts for DIY Lovers, Gifts for Photographers, Gifts for Wine Lovers, Gifts for Tea Lovers, Gifts for Coffee Lovers, Gifts for Crafters, Gifts for Fashionistas, Gifts for Self-Care, Gifts for Environmentalists, Gifts for Sports Fans, Gifts for Eco-Conscious Shoppers, Gifts for Spiritual Seekers
New Release DVDs, Classic Films, Foreign Films, Documentaries, Children's Movies, TV Series Box Sets, Blu-ray Discs, 4K Ultra HD Movies, Anime DVDs, Independent Films, Sci-Fi and Fantasy Films, Action and Adventure Films, Drama Films, Comedy Films, Horror Films, Romantic Films, Thriller Films, Western Films, Musical Films, Sports Films, Criterion Collection, Limited Edition DVDs, Rare and Out-of-Print DVDs, Used DVDs, DVD Rentals, DVD Sales, DVD Exchanges, DVD Pre-Orders, DVD Repair Services, Custom DVD Orders, Digital Download Codes, Movie Soundtracks, Movie Posters, Film Memorabilia, Movie-Themed Gifts, DVD Storage Solutions, Movie Trivia Games, Film Books and Magazines, Film Festival Screenings, Local Filmmaker Support, Film Discussion Groups, Movie Night Events, Themed Movie Marathons, Director Retrospectives, Film History Presentations, Movie-Themed Parties, Movie Screenings for Kids, Special Needs Accommodations, Educational Films, Foreign Language Films, Movie Gift Cards, Loyalty Rewards Program, Film Recommendations
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.