GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Class?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Class.
Category list for Class:
Martial Arts School
Computer Training School
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Class:
Math Tutoring, Science Tutoring, English Tutoring, History Tutoring, Language Tutoring, Elementary Tutoring, Middle School Tutoring, High School Tutoring, College Tutoring, Adult Tutoring, Reading Comprehension, Writing Skills, Study Skills, Test Preparation, SAT Tutoring, ACT Tutoring, AP Exam Tutoring, IB Tutoring, GED Tutoring, MCAT Tutoring, GRE Tutoring, GMAT Tutoring, LSAT Tutoring, TOEFL Tutoring, IELTS Tutoring, ESL Tutoring, Online Tutoring, In-Person Tutoring, Group Tutoring, One-on-One Tutoring, Homework Help, Assignment Support, Project Guidance, Learning Disabilities Support, Dyslexia Tutoring, Dyscalculia Tutoring, ADHD Tutoring, Autism Tutoring, Gifted Learner Support, Homeschool Support, Foreign Language Tutoring, Spanish Tutoring, French Tutoring, German Tutoring, Italian Tutoring, Chinese Tutoring, Japanese Tutoring, Korean Tutoring, Russian Tutoring, Arabic Tutoring
Career Counseling, Admission Guidance, Study Abroad Consultation, Scholarship Assistance, Student Visa Assistance, Resume Building, Interview Preparation, Internship Placement, Tutoring Services, Test Preparation, College Selection, Curriculum Planning, Financial Aid Consulting, Portfolio Development, Personal Statement Review, Online Course Consultation, Summer Program Guidance, Leadership Training, Academic Coaching, Learning Disability Support, Special Education Consultation, Graduate School Advising, Home Schooling Support, Extracurricular Activities Planning, Parent Consultation, School Transitions, Academic Progress Monitoring, College Transfer Support, Early College Preparation, Gap Year Planning, Language Programs Consultation, Professional Development, Certification Programs Guidance, Distance Learning Consultation, Educational Technology Consulting, Study Skills Training, Time Management Coaching, Research Opportunities Guidance, Mentorship Programs, Exchange Programs Consultation, Cultural Immersion Programs, Career Change Consultation, Job Placement Services, Master's Program Selection, PhD Program Guidance, Post-Graduate Support, Continuing Education Advice, Adult Education Consultation, Lifelong Learning Opportunities, Vocational Training Guidance
English Courses, Spanish Courses, French Courses, German Courses, Italian Courses, Chinese Courses, Japanese Courses, Korean Courses, Russian Courses, Arabic Courses, Portuguese Courses, Dutch Courses, Swedish Courses, Norwegian Courses, Danish Courses, Finnish Courses, Greek Courses, Hebrew Courses, Turkish Courses, Polish Courses, Czech Courses, Hungarian Courses, Romanian Courses, Thai Courses, Vietnamese Courses, Indonesian Courses, Hindi Courses, Urdu Courses, Bengali Courses, Punjabi Courses, Tamil Courses, Persian Courses, Afrikaans Courses, Swahili Courses, Tagalog Courses, Malay Courses, Bulgarian Courses, Croatian Courses, Slovenian Courses, Serbian Courses, Estonian Courses, Latvian Courses, Lithuanian Courses, Icelandic Courses, Irish Courses, Welsh Courses, Scottish Gaelic Courses, Yiddish Courses, Esperanto Courses, Sign Language Courses, Language Exchange Programs, Online Language Courses
Drawing Classes, Painting Workshops, Sculpture Lessons, Digital Art Courses, Printmaking Classes, Ceramics Workshops, Photography Lessons, Textile Art Courses, Calligraphy Classes, Illustration Workshops, Graphic Design Lessons, Watercolor Painting Courses, Oil Painting Classes, Acrylic Painting Workshops, Pastel Drawing Lessons, Charcoal Drawing Courses, Mixed Media Art Classes, Collage Workshops, Life Drawing Lessons, Portrait Painting Courses, Landscape Painting Classes, Abstract Art Workshops, Art History Lessons, Animation Courses, Color Theory Classes, Art Therapy Workshops, Figure Drawing Lessons, Street Art Courses, Airbrush Art Classes, Mural Painting Workshops, Fashion Illustration Lessons, Storyboarding Courses, Comic Art Classes, Manga Drawing Workshops, Children's Art Lessons, Adult Art Courses, Teen Art Classes, Art Portfolio Preparation Workshops, Art Exhibition Lessons, Art Marketing Courses, Art Business Classes, Private Art Lessons, Group Art Workshops, Online Art Courses, Art Teacher Training Classes, Artist Residency Programs, Art Critique Workshops, Art Studio Rentals, Art Supply Store
Piano Lessons, Guitar Lessons, Violin Lessons, Drum Lessons, Voice Lessons, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Viola Lessons, Oboe Lessons, Bassoon Lessons, Keyboard Lessons, Music Theory Classes, Songwriting Workshops, Group Music Classes, Children's Music Classes, Adult Music Classes, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Masterclasses, Music Production Lessons, DJ Lessons, Audio Engineering Lessons, Music Composition Lessons, Band Coaching, Jazz Ensemble Classes, Orchestral Training, Music Exam Preparation, Music Summer Camps, Music Workshops, Choir Lessons, Online Music Lessons, Private Music Lessons, Home Music Lessons, Musical Theater Classes, Music Business Courses, Artist Development, Music Performance Coaching, Musical Instrument Repair, Sight Reading Lessons, Ear Training Classes, Music Therapy Sessions, Music History Lessons
Beginner Yoga Classes, Intermediate Yoga Classes, Advanced Yoga Classes, Hatha Yoga, Vinyasa Yoga, Ashtanga Yoga, Yin Yoga, Restorative Yoga, Prenatal Yoga, Postnatal Yoga, Kids Yoga, Senior Yoga, Hot Yoga, Aerial Yoga, Partner Yoga, Power Yoga, Gentle Yoga, Therapeutic Yoga, Meditation Classes, Guided Relaxation, Pranayama Breathing Techniques, Kundalini Yoga, Yoga Nidra, Yoga for Athletes, Yoga for Back Pain, Yoga for Stress Relief, Yoga for Weight Loss, Yoga for Flexibility, Yoga for Strength, Yoga for Balance, Yoga for Anxiety, Yoga for Depression, Yoga for Sleep, Yoga for Mindfulness, Yoga for Energy, Yoga for Confidence, Yoga for Detox, Yoga for Chronic Pain, Yoga for Headaches, Yoga for Heart Health, Yoga for Digestion, Yoga for Hormone Balance, Yoga for Arthritis, Yoga for Diabetes, Yoga for Osteoporosis, Yoga for Menopause, Yoga for Pregnancy, Yoga for Posture, Yoga for Rehabilitation, Yoga Teacher Training
Martial arts school:
Adult Martial Arts Classes, Beginner Martial Arts Classes, Brazilian Jiu-Jitsu Classes, Children's Martial Arts Classes, Self-Defense Classes, Kickboxing Classes, Karate Classes, Taekwondo Classes, Muay Thai Classes, Kung Fu Classes, Judo Classes, Mixed Martial Arts Classes, Boxing Classes, Wrestling Classes, Aikido Classes, Krav Maga Classes, Capoeira Classes, Tai Chi Classes, Jeet Kune Do Classes, Kenpo Karate Classes, Hapkido Classes, Savate Classes, Silat Classes, Ninjutsu Classes, Weapons Training Classes, Martial Arts Fitness Classes, Martial Arts Camps, Martial Arts Seminars, Martial Arts Workshops, Women's Self-Defense Classes, Bully Prevention Classes, Private Martial Arts Lessons, Martial Arts Belt Testing, Martial Arts Birthday Parties, Martial Arts Competitions, Martial Arts Demonstration Team, Martial Arts Instructor Training, Martial Arts After School Programs, Martial Arts Summer Camps, Martial Arts Family Classes, Martial Arts Online Classes, Martial Arts Nutrition Coaching, Martial Arts Stretching and Flexibility, Martial Arts Strength and Conditioning, Martial Arts Meditation and Mindfulness, Martial Arts Personal Training, Martial Arts Team Building, Martial Arts Corporate Events, Martial Arts Apparel and Gear, Martial Arts Gift Certificates, Martial Arts Memberships, Martial Arts Trials
Basic Culinary Skills, Advanced Culinary Techniques, Baking and Pastry Classes, Vegetarian Cooking Lessons, Vegan Cooking Courses, Gluten-Free Cooking Workshops, Sushi Making Classes, Kids Cooking Classes, Adult Cooking Lessons, Couples Cooking Courses, Team Building Cooking Events, International Cuisine Workshops, Italian Cooking Classes, French Cooking Lessons, Indian Cooking Courses, Thai Cooking Workshops, Chinese Cooking Classes, Japanese Cooking Lessons, Mediterranean Cooking Courses, Mexican Cooking Workshops, BBQ and Grilling Classes, Healthy Cooking Lessons, Nutrition-focused Cooking Courses, Farm-to-Table Cooking Workshops, Seafood Cooking Classes, Knife Skills Lessons, Plating and Presentation Courses, Wine Pairing and Tasting Workshops, Beverage and Cocktail Classes, Food Safety and Sanitation Lessons, Sauces and Condiments Courses, Appetizers and Small Plates Workshops, Dessert and Pastry Techniques, Bread Making Classes, Pasta Making Lessons, Pizza Making Courses, Cake Decorating Workshops, Chocolate Artistry Classes, Sugar Art Lessons, Candy Making Courses, Glazing and Icing Techniques, Food Styling and Photography Workshops, Culinary Business Classes, Cooking for Special Events, Catering Skills Lessons, Meal Planning and Prep Courses, Private Cooking Lessons, Online Cooking Classes, Plant-Based Cooking Workshops, Gourmet Cooking Techniques, Budget-friendly Cooking Courses
Computer training school:
Driving Lessons for Beginners, Defensive Driving Courses, Advanced Driving Techniques, Driving Test Preparation, Refresher Driving Lessons, Motorway Driving Lessons, Pass Plus Courses, Intensive Driving Courses, Automatic Car Driving Lessons, Manual Car Driving Lessons, Hazard Perception Training, Theory Test Preparation, Instructor Training Courses, Mock Driving Tests, Traffic Rules Education, Parallel Parking Lessons, Hill Start Lessons, Emergency Stop Practice, Roundabout Navigation Training, Dual Control Car Lessons, One-to-One Driving Lessons, Online Driving Courses, Eco-Driving Techniques, Night Driving Lessons, Winter Driving Skills, Car Maintenance Education, Vehicle Control Skills, Safe Overtaking Techniques, Tailored Lesson Packages, Nervous Driver Support, Skid Control Training, Multilingual Driving Instructors, Female Driving Instructors, Fleet Driver Training, Senior Driver Refresher Courses, Adaptive Driving Lessons, Off-Road Driving Lessons, 4x4 Driving Lessons, Underage Driving Programs, Parent-Taught Driver Education, Gift Vouchers for Driving Lessons, Block Booking Discounts, Student Discount Driving Lessons, Flexible Lesson Scheduling, Pick-up and Drop-off Services, Weekend Driving Lessons, Evening Driving Lessons, Motorbike Riding Lessons, Scooter Riding Lessons, Online Booking System
Beginner Photography Course, Advanced Photography Course, Portrait Photography Class, Landscape Photography Class, Wedding Photography Workshop, Street Photography Course, Night Photography Workshop, Food Photography Class, Travel Photography Course, Sports Photography Workshop, Underwater Photography Class, Fashion Photography Course, Wildlife Photography Workshop, Astrophotography Class, Drone Photography Course, Product Photography Workshop, Macro Photography Class, Black and White Photography Course, Film Photography Workshop, Mobile Photography Class, Architectural Photography Course, Event Photography Workshop, Documentary Photography Class, Editorial Photography Course, Fine Art Photography Workshop, Nature Photography Class, Photo Editing Course, Lightroom Workshop, Photoshop Class, Composition for Photography Course, Studio Lighting Workshop, Portrait Retouching Class, Commercial Photography Course, Real Estate Photography Workshop, 360-degree Photography Class, Cinematography Course, HDR Photography Workshop, Long Exposure Photography Class, Time-lapse Photography Course, Aerial Photography Workshop, Urban Photography Class, Action Photography Course, Kids Photography Workshop, Pet Photography Class, Color Management Course, Printing and Framing Workshop, Photography Business Class, Social Media for Photographers Course, Copyright and Licensing Workshop, Photography Portfolio Review
Beginner Pottery Class, Intermediate Pottery Class, Advanced Pottery Class, Wheel Throwing Workshop, Handbuilding Workshop, Ceramic Sculpture Class, Pottery Painting Class, Parent & Child Pottery Class, Couples Pottery Class, Group Pottery Events, Private Pottery Lessons, Clay Date Night, Glazing Techniques Workshop, Mold Making Workshop, Pottery Business Consultation, Pottery Studio Membership, Pottery Studio Space Rental, Firing Services, Kiln Rental, Ceramic Tools & Supplies, Wheel Throwing for Kids, Handbuilding for Kids, Pottery Birthday Parties, Corporate Team Building Events, Bachelorette Pottery Parties, Pottery Gift Cards, Pottery Art Exhibitions, Ceramic Repair Services, Pottery Wheel Repair, Kiln Repair & Maintenance, Clay Recycling Program, Pottery Class Gift Certificates, Online Pottery Classes, Ceramics Art Classes, Ceramic Jewelry Making Workshop, Pottery Home Decor Workshop, Raku Firing Workshop, Pottery Garden Art Workshop, Holiday Pottery Workshops, Custom Pottery Commissions, Pottery Artist Residency Program, Ceramic Teambuilding Activities, Pottery Studio Tours, Ceramic Art Therapy Sessions, Special Needs Pottery Classes, Pottery Class for Seniors, Pottery Class for Veterans, Pottery Class for Homeschoolers, Summer Pottery Camps, Pottery Workshops for Schools
Beginner Meditation Classes, Group Meditation Sessions, Guided Visualization Meditations, Breathing Techniques Classes, Chakra Balancing Meditation, Mindfulness-Based Stress Reduction, Yoga and Meditation Classes, Loving Kindness Meditation, Progressive Muscle Relaxation, Meditation Workshops, Corporate Meditation Programs, Meditation for Anxiety Relief, Meditation for Depression Management, Meditation for Insomnia, Meditation for Pain Management, Personal Meditation Coaching, Meditation for Kids, Meditation for Teens, Meditation for Couples, Prenatal Meditation Classes, Transcendental Meditation, Zen Meditation Practices, Walking Meditation Classes, Sound Bath Meditation, Mantra Meditation Sessions, Mala Bead Meditation, Metta Meditation Classes, Vipassana Meditation, Kundalini Meditation, Taoist Meditation, Qigong Meditation, Tai Chi Meditation, Meditation for Emotional Healing, Meditation for Improved Focus, Meditation for Creativity, Meditation for Athletes, Meditation for PTSD, Meditation for Addiction Recovery, Meditation for Grief Support, Meditation for Spiritual Growth, Energy Healing Meditation, Crystal Meditation Sessions, Meditation for Self-Discovery, Body Scan Meditation, Gratitude Meditation, Meditation for Anger Management, Meditation for Improved Memory, Eco-Meditation, Meditation Retreats, Online Meditation Classes
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.