GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Chemist?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Chemist.
Category list for Chemist:
Medical Supply Store
Herbal Medicine Store
Organic Food Store
Medical Equipment Supplier
Beauty Supply Store
Weight Loss Service
Health Food Store
Skin Care Clinic
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Chemist:
Prescription Refills, Over-the-Counter Medications, Vitamins & Supplements, Personal Care Products, First Aid Supplies, Immunizations & Vaccinations, Health Screenings, Diabetes Care, Blood Pressure Monitoring, Cholesterol Testing, Medication Consultations, Pharmacist Consultations, Medical Equipment Rentals, Flu Shots, Travel Vaccines, Smoking Cessation Programs, Weight Loss Programs, Nutritional Counseling, Home Delivery Services, Online Prescription Management, Emergency Contraception, Allergy Relief Products, Pain Management Products, Cold & Flu Remedies, Digestive Health Products, Oral Care Products, Eye Care Products, Skincare Products, Hair Care Products, Baby & Infant Care Products, Pet Medications, Herbal Remedies, Cosmetics & Beauty Supplies, Feminine Care Products, Incontinence Products, Mobility Aids, Orthopedic Supports, Compression Stockings, Wound Care Supplies, Nebulizer Services, Asthma Management Products, Sleep Aids, Influenza Testing, Strep Throat Testing, Hearing Aid Batteries, Medication Disposal Services, Drug Interaction Checks, Specialty Medications, Compounding Pharmacy Services, Bio-identical Hormone Replacement Therapy
Medical supply store:
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Home Medical Equipment, Hospital Beds & Accessories, Oxygen Therapy Equipment, Respiratory Care Supplies, CPAP Machines & Supplies, Orthopedic Braces & Supports, Compression Stockings & Hosiery, Diabetic Supplies & Accessories, Wound Care Products, Incontinence Supplies, Bathroom Safety Equipment, Walkers & Rollators, Crutches & Canes, Patient Lifts & Slings, Physical Therapy Equipment, Rehabilitation Supplies, Pain Management Products, Electrotherapy Devices, Hot & Cold Therapy Products, Pediatric Medical Supplies, Maternity & Postpartum Supplies, Nebulizers & Asthma Management, First Aid Kits & Supplies, Nutritional Supplements & Enteral Feeding, Urological Supplies, Stethoscopes & Diagnostic Tools, Medical Gloves & Masks, Surgical Instruments & Supplies, Sterilization & Disinfection Products, Lab Equipment & Supplies, Dental Supplies, Veterinary Medical Supplies, Emergency Medical Supplies, Health & Wellness Products, Fitness & Exercise Equipment, Massage & Relaxation Products, Personal Care Products, Skin & Wound Care Products, Mobility Aid Accessories, Lift Chairs & Recliners, Orthopedic Pillows & Cushions, Bariatric Medical Supplies, Hearing Aid Supplies, Vision & Eye Care Supplies, Medical Storage Solutions, Medical Scrubs & Uniforms, Pharmaceutical Supplies, Home Healthcare Services, Medical Supply Repair & Maintenance
Nutrition Counseling, Weight Loss Coaching, Fitness Consultation, Diet Planning, Meal Planning, Supplement Recommendations, Vitamin Consultation, Herbal Consultation, Stress Management, Mental Health Consultation, Holistic Health Coaching, Chronic Disease Management, Diabetes Consultation, Cardiovascular Health Consultation, Digestive Health Consultation, Hormone Balancing, Thyroid Health Consultation, Immune System Support, Detoxification Guidance, Anti-Aging Consultation, Skin Health Consultation, Allergy Management, Pregnancy Nutrition Consultation, Child Nutrition Consultation, Sports Performance Consultation, Vegan Nutrition Consultation, Ketogenic Diet Consultation, Paleo Diet Consultation, Intermittent Fasting Guidance, Blood Type Diet Consultation, Food Sensitivity Testing, Metabolic Testing, Genetic Testing for Nutrition, Cholesterol Management, Blood Pressure Management, Sleep Health Consultation, Energy Boosting Consultation, Brain Health Consultation, Joint Health Consultation, Bone Health Consultation, Cancer Prevention Consultation, Autoimmune Disease Management, Adrenal Health Consultation, Migraine Management, Smoking Cessation Guidance, Alcohol Moderation Consultation, Emotional Eating Support, Eating Disorder Recovery, Geriatric Nutrition Consultation, Weight Maintenance Coaching
Homeopathic Consultation, Homeopathic Medicine Dispensing, Online Homeopathic Consultation, In-Store Homeopathic Consultation, Homeopathic Remedy Recommendation, Homeopathic Allergy Relief, Homeopathic Cold and Flu Remedies, Homeopathic Pain Relief, Homeopathic Stress Relief, Homeopathic Digestive Support, Homeopathic Skin Care Products, Homeopathic Sleep Aid, Homeopathic Detox Support, Homeopathic Weight Loss Support, Homeopathic First Aid Kits, Homeopathic Child Care Products, Homeopathic Pet Care Products, Homeopathic Immune Support, Homeopathic Women's Health Products, Homeopathic Men's Health Products, Homeopathic Oral Care Products, Homeopathic Hair Care Products, Homeopathic Personal Care Products, Homeopathic Sports Performance Support, Homeopathic Travel Health Products, Homeopathic Mother and Baby Care, Homeopathic Vitamin and Mineral Supplements, Homeopathic Herbal Supplements, Homeopathic Aromatherapy Products, Homeopathic Essential Oils, Homeopathic Books and Educational Materials, Custom Homeopathic Remedy Blends, Homeopathic Workshops and Events, Homeopathic Gift Cards, Homeopathic Gift Sets, Homeopathic Bulk Remedies, Homeopathic Remedy Storage and Organization, Homeopathic Remedy Refills, Homeopathic Remedy Subscription Services, Homeopathic Health Coaching, Homeopathic Telemedicine Services, Homeopathic Nutritional Counseling, Homeopathic Lifestyle Counseling, Homeopathic Disease Prevention Education, Homeopathic Corporate Wellness Programs, Homeopathic Senior Wellness Support, Homeopathic Smoking Cessation Programs, Homeopathic Stress Management Programs, Homeopathic Cancer Support Services, Homeopathic Chronic Illness Support
Organic food store:
Organic fruits and vegetables, Organic dairy products, Organic meat and poultry, Organic grains and cereals, Organic baby food, Organic gluten-free products, Organic vegan food options, Organic beverages and juices, Organic snacks and treats, Organic frozen food, Organic health supplements, Organic pantry staples, Organic baking supplies, Organic personal care products, Organic household cleaning products, Organic pet food and supplies, Organic bulk food items, Organic fair trade products, Organic locally sourced goods, Organic prepared meals, Organic specialty foods, Organic herbs and spices, Organic eco-friendly packaging, Organic nuts and seeds, Organic bread and bakery items, Organic non-GMO products, Organic ethically sourced products, Organic plant-based protein options, Organic sustainable seafood, Organic dietary supplements, Organic teas and coffees, Organic international cuisine options, Organic raw food options, Organic sugar-free products, Organic fermented foods, Organic condiments and sauces, Organic wine and beer, Organic allergen-friendly options, Organic seasonal produce, Organic superfoods, Organic low-calorie options, Organic nut butter and spreads, Organic cooking oils, Organic nutrition bars, Organic home gardening supplies, Organic zero waste products, Organic reusable shopping bags, Organic kitchenware, Organic gift baskets, Organic food delivery service
Personalized Meal Plans, Weight Loss Programs, Sports Nutrition Consultations, Diabetes Management Counseling, Pregnancy Nutrition Planning, Childhood Nutrition Guidance, Vegan & Vegetarian Nutrition, Eating Disorder Recovery Support, Food Allergy & Intolerance Management, Nutritional Supplementation Advice, Senior Nutrition Services, Stress & Emotional Eating Counseling, Hormonal Balance Nutrition Planning, Heart-Healthy Diet Consultations, Digestive Health Support, Anti-Inflammatory Diet Guidance, Detox & Cleansing Programs, Gluten-Free Diet Support, Paleo & Keto Diet Consultations, Disease Prevention Nutrition Planning, Weight Gain Programs, Corporate Wellness Programs, Nutrition Workshops & Seminars, Grocery Store Tours, Cooking Classes & Demonstrations, Nutrition Coaching Packages, Body Composition Analysis, Metabolic Testing & Assessment, Online Nutrition Consultations, Group Nutrition Classes, Nutrient Deficiency Analysis, Vitamin & Mineral Recommendations, Hydration & Electrolyte Guidance, Genetic Testing for Personalized Nutrition, Nutrition Counseling for Cancer Patients, Nutrition Support for Mental Health, Nutrition Education & Resources, Meal Planning & Prep Assistance, Dietary Transition Support, Post-Surgery Nutrition Consultations, Bariatric Nutrition Counseling, Postpartum Nutrition Support, Athletic Performance Nutrition, Resting Metabolic Rate Testing, Cholesterol Management Counseling, Healthy Snacking Guidance, Nutrition for Immune System Support, Nutrition Consultations for Special Diets, Meal Replacement Recommendations, Nutrition for Skin Health, Nutrition for Hair Health
Medical equipment supplier:
Wheelchair Sales & Rentals, Mobility Scooter Sales & Rentals, Hospital Bed Sales & Rentals, Oxygen Concentrator Sales & Rentals, CPAP Machine Sales & Rentals, Orthopedic Braces & Supports, Prosthetic Limbs & Accessories, Compression Stockings & Socks, Medical Alert Systems, Lift Chair Sales & Rentals, Medical Equipment Repair Services, Patient Lifts & Slings, Nebulizer Sales & Rentals, Diabetic Supplies, Walking Aids & Accessories, Bathroom Safety Equipment, Incontinence Supplies, Physical Therapy & Rehabilitation Equipment, Respiratory Equipment & Supplies, Medical Imaging Equipment Sales & Rentals, Ultrasound Machine Sales & Rentals, ECG & EKG Equipment Sales & Rentals, Defibrillator Sales & Rentals, Medical Furniture Sales & Rentals, IV Poles & Accessories, Surgical Instruments & Supplies, Sterilization Equipment & Supplies, Medical Supplies Delivery Service, Medical Equipment Financing, Medical Equipment Leasing, Stethoscope Sales & Accessories, Diagnostic Equipment & Supplies, Home Care Medical Supplies, Medical Monitoring Systems, Wound Care Supplies, Dialysis Equipment Sales & Rentals, Medical Grade Gloves & Masks, Medical Clothing & Apparel, Medical Lighting Equipment, Medical Storage Solutions, Pediatric Medical Equipment, Bariatric Medical Equipment, Gynecological Equipment & Supplies, Dental Equipment & Supplies, Veterinary Medical Equipment & Supplies, Audiology Equipment & Supplies, Ophthalmic Equipment & Supplies, Laboratory Equipment & Supplies, Disposable Medical Supplies, Medical Waste Disposal Products
Beauty supply store:
Hair Extensions, Wigs and Hairpieces, Hair Care Products, Hair Coloring Products, Hair Styling Tools, Shampoo and Conditioner, Hair Treatments and Masks, Hair Brushes and Combs, Hair Accessories, Organic Hair Products, Men's Grooming Products, Beard Care Products, Hair Loss Treatments, Hair Growth Supplements, Hair Removal Products, Skincare Products, Facial Cleansers and Toners, Moisturizers and Serums, Acne Treatments, Sunscreen and Tanning Products, Makeup Products, Makeup Brushes and Tools, Nail Care Products, Nail Polish and Accessories, Manicure and Pedicure Tools, False Nails and Accessories, Eyelash Extensions, Eyelash Curlers, Eyebrow Shaping Tools, Cosmetic Bags and Organizers, Bath and Body Products, Body Wash and Soap, Body Lotions and Creams, Bath Bombs and Salts, Aromatherapy Products, Essential Oils, Massage Oils and Lotions, Personal Care Appliances, Hair Dryers and Straighteners, Curling Irons and Wands, Epilators and Shavers, Home Spa Equipment, Perfumes and Fragrances, Candles and Home Scents, Gift Sets and Bundles, Beauty Subscription Boxes, Travel Size Beauty Products, Beauty Consultations, Makeup Application Services, Professional Hair Styling Services, Special Event Beauty Services
Weight loss service:
Personalized Weight Loss Programs, Nutrition Counseling, Fitness Training, Group Weight Loss Classes, Weight Loss Meal Plans, Dietary Supplements, Body Composition Analysis, Metabolic Testing, Weight Loss Coaching, Bariatric Surgery Consultation, Hormone Therapy for Weight Loss, Lipotropic Injections, Medical Weight Loss, Online Weight Loss Programs, Wellness Assessments, Lifestyle Modification, Obesity Treatment, Postpartum Weight Loss, Weight Loss Maintenance, Weight Loss for Seniors, Diabetic Weight Loss, Vegan Weight Loss Programs, Gluten-Free Weight Loss Programs, Ketogenic Diet Plans, Intermittent Fasting Support, Paleo Diet Programs, Low Carb Diet Plans, Weight Loss for Athletes, Emotional Eating Counseling, Stress Management for Weight Loss, Childhood Obesity Programs, Teen Weight Loss Programs, Family Weight Loss Programs, Weight Loss Support Groups, Weight Loss Challenges, Body Contouring Consultations, CoolSculpting, Laser Lipolysis, Non-Surgical Fat Reduction, Weight Loss Retreats, Detox Programs, Weight Loss Seminars, Corporate Wellness Programs, Weight Loss Appointments, Telehealth Weight Loss Consultations, Weight Loss Webinars, Weight Loss eBooks, Recipe Guides, Grocery Store Tours, Weight Loss Success Stories, Weight Loss Testimonials
Health food store:
Organic Food Products, Vegan Food Options, Gluten-Free Foods, Dairy-Free Products, Nutritional Supplements, Herbal Supplements, Protein Powders, Natural Skincare Products, Eco-Friendly Cleaning Supplies, Vitamins and Minerals, Health and Wellness Consultations, Weight Management Products, Plant-Based Snacks, Allergy-Friendly Foods, Non-GMO Products, Organic Fruits and Vegetables, Bulk Food Items, Organic Baby Food, Healthy Beverage Options, Keto-Friendly Products, Paleo-Friendly Products, Raw Food Products, Superfoods, Natural Home Products, Aromatherapy and Essential Oils, Organic Tea and Coffee, Organic Spices and Herbs, Sports Nutrition, Healthy Cooking Oils, Natural Sweeteners, Eco-Friendly Kitchenware, Organic Pet Food, Holistic Pet Products, Fermented Foods, Organic Baking Supplies, Natural Personal Care Products, Eco-Friendly Home Decor, Organic Clothing, Sustainable Lifestyle Products, Reusable Containers and Bags, Organic Seeds and Gardening Supplies, Environmentally Friendly Toys, Natural Hair Care Products, Organic Dairy Alternatives, Organic Nut and Seed Butters, Eco-Friendly Gift Ideas, Health and Nutrition Workshops, Seasonal Organic Produce, Zero-Waste Products, Composting Supplies
Primary Care Consultation, Flu Vaccinations, Allergy Testing, Diabetes Management, Hypertension Management, Asthma Management, Heart Disease Management, Pediatric Care, Geriatric Care, Mental Health Counseling, Dermatology Consultation, Nutritional Counseling, Weight Loss Management, Smoking Cessation, Physical Examinations, Preventive Health Screenings, Immunizations, Travel Health Consultations, Sexual Health Counseling, Family Planning Services, Pregnancy Testing, Prenatal Care, Postnatal Care, Menopause Management, Hormone Replacement Therapy, Breast Cancer Screening, Prostate Cancer Screening, Colon Cancer Screening, Skin Cancer Screening, STD Testing, HIV Testing, Hepatitis Testing, Tuberculosis Testing, Occupational Health Services, Workplace Injury Treatment, Drug and Alcohol Testing, School Physicals, Sports Physicals, Pre-employment Physicals, Minor Surgical Procedures, Wound Care, Ingrown Toenail Treatment, Mole Removal, Wart Removal, Joint Injections, Osteoporosis Management, Thyroid Disorder Treatment, Arthritis Management, Chronic Pain Management, Sleep Disorder Consultation
Blood Testing, Urine Testing, Allergy Testing, Hematology Testing, Immunology Testing, Microbiology Testing, Molecular Diagnostics, Cytogenetics Testing, Toxicology Screening, Clinical Chemistry, Pathology Services, Biopsy Analysis, Virology Testing, Parasitology Testing, Hormone Testing, DNA Testing, Paternity Testing, Genetic Testing, Pharmacogenomics Testing, Nutritional Testing, Heavy Metal Testing, Drug Testing, Vitamin D Testing, Thyroid Testing, Lipid Panel, Diabetes Screening, Infectious Disease Testing, STD Testing, Hepatitis Testing, HIV Testing, Kidney Function Testing, Liver Function Testing, Metabolic Panel, Cancer Screening, Cardiac Marker Testing, Coagulation Testing, Oncology Testing, Prenatal Testing, Newborn Screening, Arthritis Testing, Autoimmune Testing, Celiac Disease Testing, Lyme Disease Testing, Food Sensitivity Testing, Environmental Testing, Water Quality Testing, Soil Testing, Air Quality Testing, Radiation Testing, Material Testing, Forensic Testing
Prescription Refills, Over-the-Counter Medications, Vitamins and Supplements, First Aid Supplies, Pain Relief, Cough and Cold Remedies, Allergy Medications, Digestive Health, Diabetes Care, Home Medical Equipment, Blood Pressure Monitors, Feminine Care, Family Planning, Adult Incontinence, Baby and Toddler Products, Oral Care, Foot Care, Eye Care, Ear Care, Skincare, Hair Care, Men's Grooming, Women's Grooming, Deodorants and Antiperspirants, Shaving Supplies, Cosmetics, Nail Care, Fragrances, Bath and Body, Sunscreen and Tanning, Natural and Organic Products, Weight Loss and Nutrition, Sports Nutrition, Energy Drinks and Snacks, Travel Size Products, Seasonal Items, Reading Glasses, Greeting Cards, Gifts and Accessories, Office Supplies, Candies and Snacks, Beverages, Pet Supplies, Cleaning Supplies, Laundry Products, Kitchen and Dining, Home Essentials, Electronics and Batteries, Toys and Games, Automotive Supplies
Acupuncture Therapy, Aromatherapy, Art Therapy, Ayurvedic Consultations, Biofeedback Therapy, Chakra Balancing, Chiropractic Care, Counseling Services, Craniosacral Therapy, Cupping Therapy, Dance Therapy, Deep Tissue Massage, Detoxification Programs, Dietary Counseling, Energy Healing, Floatation Therapy, Guided Meditation, Herbal Medicine Consultations, Holistic Health Coaching, Homeopathy, Hot Stone Massage, Hydrotherapy, Hypnotherapy, Infrared Sauna, Integrative Medicine, Kinesiology, Life Coaching, Lymphatic Drainage Massage, Magnetic Therapy, Meditation Classes, Mindfulness Training, Music Therapy, Myofascial Release Therapy, Naturopathic Medicine, Nutritional Counseling, Physical Therapy, Pilates Classes, Pranic Healing, Prenatal Massage, Reflexology, Reiki Healing, Shiatsu Massage, Sound Therapy, Sports Massage, Stress Management Coaching, Swedish Massage, Tai Chi Classes, Thai Massage, Therapeutic Massage, Vinyasa Yoga, Yin Yoga, Yoga Therapy
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.