GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Casino?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Casino.
Category list for Casino:
Casino
Hotel
Restaurant
Bar
Night Club
Event Venue
Conference Center
Spa
Golf Course
Wedding Venue
Concert Hall
Sports Bar
Lounge
Bowling Alley
Pool Hall
Comedy Club
Live Music Venue
Bingo Hall
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Casino:
Hotel:
Luxury Suites, Standard Rooms, Economy Rooms, Pet-Friendly Accommodations, Family Rooms, Honeymoon Suites, Room Service, Free Wi-Fi, Complimentary Breakfast, Airport Shuttle Service, On-site Restaurant, On-site Bar and Lounge, Fitness Center, Swimming Pool, Spa and Wellness Center, Business Center, Conference Rooms, Banquet Hall, Wedding Services, Event Planning Services, 24-hour Front Desk, Concierge Services, Laundry and Dry Cleaning, Housekeeping, Luggage Storage, Valet Parking, Self-Parking Facilities, Car Rental Services, Tour and Travel Assistance, Currency Exchange, Multilingual Staff, Accessible Facilities, Smoke-Free Property, Gift Shop, ATM/Cash Machine, Safety Deposit Box, Express Check-in/Check-out, Late Check-out, Babysitting Services, Children's Play Area, Outdoor Recreation Activities, Garden and Terrace, BBQ Facilities, Mini-Bar, In-room Safe, Flat-Screen TV with Cable Channels, Air Conditioning, Coffee/Tea Maker
Restaurant:
Dine-in Service, Takeout Service, Delivery Service, Curbside Pickup, Online Ordering, Catering Service, Outdoor Seating, Private Events, Business Lunches, Happy Hour Specials, Buffet Service, Vegetarian Options, Vegan Options, Gluten-Free Options, Kid-Friendly Menu, Group Reservations, Live Music Nights, Wine Tastings, Local Craft Beers, Signature Cocktails, Daily Specials, Weekend Brunch, Breakfast Menu, Lunch Menu, Dinner Menu, Dessert Menu, Seafood Options, Steakhouse Selections, Gourmet Burgers, Pizza Selections, Pasta Dishes, Asian Cuisine, Mexican Cuisine, Middle Eastern Cuisine, Indian Cuisine, Healthy Salad Options, Soup of the Day, Appetizer Selections, Family Style Meals, Gift Cards Available, Loyalty Program, Online Reservations, Food Allergy Accommodations, Seasonal Menu, Chef's Specials, Farm-to-Table Ingredients, Locally Sourced Produce, Sustainable Seafood, Wine Pairing Recommendations, Cooking Classes, Themed Nights
Bar:
Craft Beer Selection, Signature Cocktails, Wine by the Glass, Bottle Service, Happy Hour Specials, Live Music Nights, DJ Performances, Karaoke Nights, Trivia Nights, Open Mic Events, Sports Viewing Parties, Outdoor Seating, Rooftop Bar, Private Events, Themed Nights, Dance Floor, Pool Tables, Dart Boards, Tabletop Games, Beer Pong, Food Menu, Appetizers and Snacks, Burgers and Sandwiches, Vegan and Vegetarian Options, Gluten-Free Options, Pub Grub, Taco Tuesdays, Wing Wednesdays, Sunday Brunch, Bottomless Mimosa Brunch, Gin and Tonic Bar, Bloody Mary Bar, Whiskey Tastings, Wine Tastings, Cocktail Classes, Bartending Courses, Local Brewery Collaborations, Ladies' Night, College Night, Industry Night, Holiday Parties, New Year's Eve Celebrations, St. Patrick's Day Events, Halloween Parties, Charity Events, Networking Events, Singles' Night, Speed Dating, Art Shows, Comedy Nights, Pet-Friendly Patio
Night club:
Live DJ Sets, Themed Party Nights, VIP Bottle Service, Private Event Hosting, Dance Floor Access, Ladies Night Specials, Birthday Party Packages, Bachelorette Party Packages, Bachelor Party Packages, Karaoke Nights, Salsa Dancing Lessons, Happy Hour Specials, Outdoor Patio Seating, Rooftop Lounge Access, Live Music Performances, Guest List Services, Table Reservations, Cover Charge Waivers, Dress Code Enforcement, Coat Check Services, Photo Booth Rentals, Specialty Cocktails, Craft Beer Selection, Late Night Food Menu, Hookah Lounge Access, 18+ Night Events, 21+ Night Events, International Nights, Dance Contests, Costume Parties, Holiday Party Hosting, Celebrity Appearances, LGBTQ+ Friendly Events, Exclusive Membership Access, Wine Tasting Nights, Business Networking Events, Comedy Nights, Trivia Nights, Sports Viewing Parties, Charity Fundraiser Events, Dance Fitness Classes, Retro Night Parties, Industry Nights, Student Discount Nights, Military Discount Nights, Couples' Night Out, Nightlife Photography Sessions, Themed Drink Nights, VIP Lounge Access, Branded Merchandise Sales
Event venue:
Wedding Venue, Conference Center, Corporate Event Space, Party Hall Rental, Banquet Hall, Outdoor Event Space, Indoor Event Space, Exhibition Hall, Trade Show Venue, Concert Venue, Theater Venue, Meeting Room Rental, Reception Hall, Private Event Space, Networking Event Space, Gala Dinner Venue, Ceremony Venue, Festival Grounds, Art Gallery Rental, Product Launch Venue, Retreat Center, Sports Event Space, Fundraiser Venue, Catering Services, Event Planning Assistance, Audio-Visual Equipment Rental, Live Streaming Services, Team Building Activities, Birthday Party Venue, Holiday Party Venue, Anniversary Party Venue, Bridal Shower Venue, Baby Shower Venue, Graduation Party Venue, Prom Venue, Award Ceremony Venue, Film Screening Venue, Fashion Show Venue, Comedy Show Venue, Lecture Hall Rental, Photo Shoot Location, Film Production Location, Food and Beverage Services, VIP Lounge, Themed Event Space, Rooftop Event Space, Parking and Transportation Services, On-site Event Staff, Accessible Event Venue, Multi-purpose Event Space
Conference center:
Conference Room Rentals, Business Meeting Space, Corporate Event Venues, Workshop Spaces, Training Room Rentals, Banquet Hall Rentals, Trade Show Facilities, Product Launch Venues, Webinar Hosting, Virtual Meeting Rooms, Audio Visual Equipment Rental, Catering Services, Wi-Fi Access, Video Conferencing Facilities, Presentation Equipment Rental, Team Building Event Spaces, On-Site Parking, Flexible Seating Arrangements, Breakout Room Rentals, Event Planning Services, Exhibition Hall Rentals, Registration Desk Services, On-site IT Support, Printing and Copying Services, Conference Center Tours, Lecture Hall Rentals, Seminar Rooms, Round Table Discussions, Panel Discussion Venues, Boardroom Rentals, Networking Event Spaces, Event Security Services, Customizable Event Packages, Green Meeting Rooms, On-site Hotel Accommodations, Transportation Services, Conference Center Branding, Eco-Friendly Event Spaces, Accessible Facilities, Speaker Preparation Rooms, VIP Meeting Rooms, Executive Lounge Access, Event Marketing Services, Post-Event Cleanup Services, Stage Setup and Design, Conference Center Signage, Event Ticketing Services, Event Sponsorship Opportunities, Professional Photography Services, Event Livestream Services
Spa:
Swedish Massage, Deep Tissue Massage, Hot Stone Massage, Aromatherapy Massage, Sports Massage, Prenatal Massage, Thai Massage, Shiatsu Massage, Reflexology, Couples Massage, Lymphatic Drainage Massage, Chair Massage, Bamboo Massage, Trigger Point Therapy, Myofascial Release, Craniosacral Therapy, Acupuncture, Reiki Healing, Meditation Classes, Yoga Classes, Pilates Classes, Facials, Anti-Aging Treatments, Microdermabrasion, Chemical Peels, LED Light Therapy, Oxygen Facial, Acne Treatment, HydraFacial, Dermaplaning, Body Scrubs, Body Wraps, Mud Therapy, Seaweed Treatment, Detoxifying Treatments, Cellulite Treatment, Infrared Sauna, Steam Room, Cryotherapy, Hyperbaric Oxygen Therapy, Salt Therapy, Floatation Therapy, Manicures, Pedicures, Gel Nails, Nail Art, Waxing Services, Lash Extensions, Eyebrow Threading, Eyebrow Tinting, Microblading, Permanent Makeup
Golf course:
Golf Lessons, Private Golf Coaching, Golf Club Membership, Driving Range Access, Golf Club Repair, Golf Tournament Hosting, Golf Club Rental, Golf Bag Storage, Golf Course Tours, Custom Club Fitting, Golf Swing Analysis, Short Game Practice Area, Putting Green Access, Chipping Green Access, Golf Clinics, Junior Golf Programs, Golf Fitness Training, Gift Cards, Pro Shop, Corporate Golf Events, Golf Course Wedding Venue, Golf Simulator Sessions, Ladies' Golf Programs, Golf Outing Packages, Online Tee Time Booking, Golf Instructional Videos, Beginner Golf Lessons, Golf Practice Facilities, Group Golf Lessons, Caddie Services, Golf Club Regripping, Golf Club Cleaning, Golf League Management, Golf Etiquette Training, Twilight Golf Rates, 9-Hole Golf Course, 18-Hole Golf Course, Golf Handicap Services, Golf Club Trade-In Program, Golf Demo Days, Clubhouse Rentals, Golf Rules Clinics, Golf Club Trial, Golf Course Photography, Golf Course Design Consultation, Golf Course Agronomy Services, Golf Ball Fitting, Golf Travel Planning, Golf Themed Parties, Golf Course Drone Services, Golf Team Building Activities
Live Music Performances, Orchestra Concerts, Symphony Performances, Chamber Music Concerts, Jazz Concerts, Rock Concerts, Pop Concerts, Youth Concerts, World Music Concerts, Choral Performances, Classical Music Concerts, Opera Performances, Ballet Performances, Modern Dance Performances, Theatrical Performances, Stand-up Comedy Shows, Film Screenings, Lecture Series, Art Exhibitions, Literary Events, Multimedia Performances, Festivals, Benefit Concerts, Tribute Concerts, Community Events, Concert Hall Tours, Event Rentals, Wedding Receptions, Conference Hosting, Catering Services, Private Event Hosting, Corporate Event Hosting, Educational Programs, Masterclasses, Workshops, Summer Camps, Youth Band Programs, Music Education Outreach, Artist Residencies, Volunteer Opportunities, Membership Programs, Gift Shop, Concessions, Pre-concert Talks, Post-concert Q&A Sessions, Meet and Greet Events, Special Holiday Concerts, Outdoor Concerts, Virtual Performances, Online Streaming Services
Sports bar:
Live Sports Streaming, Happy Hour Specials, Beer on Tap, Craft Beers, Private Party Booking, Indoor and Outdoor Seating, Pool Tables, Darts, Foosball, Trivia Nights, Karaoke Nights, Sports Memorabilia, Local Team Support, Family Friendly, Cocktails, Signature Drinks, Whiskey Selection, Wine List, Sports Themed Decor, Big Screen TVs, Projector Screens, Surround Sound, Tailgate Parties, Game Day Specials, Appetizers and Snacks, Burgers and Sandwiches, Salads and Wraps, Wings and Sliders, Nachos and Quesadillas, Tacos and Burritos, Pizza and Flatbreads, Grilled Entrees, Vegan and Vegetarian Options, Gluten-Free Options, Kids Menu, Desserts, Soft Drinks, Coffee and Tea, Juices and Smoothies, Takeout and Delivery, Online Ordering, Gift Cards, Loyalty Program, Catering, Hosted Events, Themed Nights, Local Bands and DJs, Reservations, Sports Bar Merchandise, Sports Betting, Weekly Specials, Seasonal Events
Lounge:
Cocktail Bar, Happy Hour Specials, Live Music Performances, Outdoor Seating, Private Event Hosting, Tapas and Small Plates, Wine Tasting Events, Themed Nights, Art Exhibitions, DJ Nights, Karaoke Nights, Craft Beer Selection, Signature Drink Menu, Ladies' Night, Dance Floor, Food Pairing Recommendations, Weekly Drink Specials, Sports Viewing Parties, Trivia Nights, Comedy Shows, Cabaret Performances, Open Mic Nights, Sunday Brunch, Cigar Lounge, Rooftop Lounge, Movie Nights, Board Game Nights, Networking Events, Book Readings, Culinary Workshops, Speed Dating Events, Acoustic Sessions, Seasonal Cocktail Menu, Guest Mixologist Nights, Sangria Sundays, Mojito Mondays, Wine Down Wednesdays, Tequila Tuesdays, Throwback Thursdays, Fancy Fridays, Social Saturdays, Industry Nights, Dog-Friendly Patios, Bottomless Mimosas, Food Truck Collaborations, Tiki Bar Nights, Holiday Parties, Mixology Classes, Singles Nights, Piano Bar, Rum Tasting Events
Bowling alley:
Open Bowling, Cosmic Bowling, Bowling Leagues, Bowling Tournaments, Youth Bowling Programs, Family Bowling Packages, Birthday Party Packages, Corporate Events, Group Outings, Fundraising Events, Bowling Lessons, Pro Shop Services, Ball Drilling Services, Bowling Equipment Rentals, Bowling Shoe Rentals, Snack Bar, Full Service Bar, Private Bowling Lanes, Arcade Games, Billiards, Darts, Karaoke Nights, Live Music Events, Sports Viewing Parties, Trivia Nights, Bowling Alley Membership, Senior Bowling Discounts, Student Bowling Discounts, Military Bowling Discounts, Bowling Gift Cards, Online Lane Reservations, Team Building Activities, Themed Bowling Events, Bowling Alley Loyalty Program, Happy Hour Specials, Food and Drink Specials, Weekly Bowling Specials, Holiday Bowling Events, Bowling Alley Event Hosting, Bowling Alley Catering, Virtual Bowling, Bumper Bowling, Bowling Alley Wi-Fi, Accessible Bowling Lanes, Adaptive Bowling Equipment, Bowling Alley Photography, Bowling Alley Videography, Bowling Alley T-Shirt Printing, Bowling Alley Merchandise, Bowling Alley ATM
Pool hall:
Public Pool Tables, Private Pool Tables, Billiards Lessons, Snooker Tables, Pool Table Rentals, Pool Table Accessories Sales, Cue Repair Services, Cue Customization, Chalk and Cue Tips Sales, Tournament Hosting, Team Building Events, Youth Pool Leagues, Adult Pool Leagues, Ladies' Night, Pool Trick Shot Demonstrations, Birthday Party Packages, Corporate Event Packages, Pool Membership Plans, Table Refelting Services, Pool Table Moving Services, Foosball Tables, Arcade Games, Darts, Shuffleboard Tables, Air Hockey Tables, Pinball Machines, Sports Viewing, Karaoke Nights, Live Music Performances, Themed Parties, Food and Beverages, Daily Specials, Happy Hour, Craft Beer Selection, Cocktail Menu, Wine List, Non-alcoholic Drinks, Appetizers and Snacks, Burgers and Sandwiches, Pizza and Flatbreads, Salads and Wraps, Gluten-free Options, Vegetarian and Vegan Options, Desserts, Late Night Menu, Catering Services, Group Reservations, Gift Cards, Merchandise Sales, Online Booking, Loyalty Program
Comedy club:
Stand-up Comedy Nights, Improv Comedy Shows, Comedy Workshops, Open Mic Nights, Sketch Comedy Performances, Comedy Competitions, Corporate Comedy Events, Comedy Club Memberships, Comedy Writing Classes, Comedy Podcast Recordings, Private Comedy Shows, Comedy Roasts, Clean Comedy Nights, Comedy Variety Shows, Themed Comedy Nights, Stand-up Comedy Classes, Comedy Show Tickets, Comedy Club Merchandise, Comedy Club Gift Cards, Online Comedy Shows, Comedy Brunches, Comedy Fundraisers, Comedy Club Birthday Parties, Comedy Club Rentals, Comedy Film Screenings, Comedy Talk Shows, Comedy Club Tours, Comedy Trivia Nights, Comedy Speed Dating, Comedy Hypnotists, Comedy Magicians, Comedy Club Gift Shop, Comedy Club VIP Packages, Comedy Club Happy Hours, Comedy Club Food Menu, Comedy Club Drink Specials, Comedy Club Table Reservations, Comedy Club Guest Performers, Comedy Club Special Events, Comedy Club Holiday Shows, Comedy Club Karaoke Nights, Comedy Club Game Nights, Comedy Club Open Auditions, Comedy Club Networking Events, Comedy Club Workshops, Comedy Club Awards Shows, Comedy Club Mini Festivals, Comedy Club Outdoor Events, Comedy Club Meet and Greets, Comedy Club Virtual Events
Live music venue:
Live Band Performances, Acoustic Sets, Open Mic Nights, Jam Sessions, DJ Nights, Karaoke Nights, Music Trivia Nights, Themed Music Nights, Local Artist Showcases, Album Release Parties, Comedy Shows, Dance Performances, Cabaret Shows, Film Screenings, Music Video Launches, Songwriting Workshops, Music Production Workshops, Instrument Workshops, VIP Lounge Access, Live Streaming Concerts, Music Festivals, Food and Drinks, Craft Beer and Wine Selection, Custom Event Hosting, Private Party Bookings, Corporate Event Bookings, Wedding Receptions, Birthday Parties, Anniversary Celebrations, Fundraisers, Networking Events, Live Podcast Recordings, LGBTQ+ Friendly Events, Family-Friendly Concerts, Youth Music Competitions, Battle of the Bands, Brunch and Live Music, Artist Merchandise Sales, Music Memorabilia Sales, Indoor and Outdoor Seating, Seasonal Events, Holiday Parties, Themed Costume Parties, Meet and Greets, Backstage Passes, Special Event Ticket Sales, Advance Ticket Sales, Group Discounts, Seasonal Memberships, Annual Memberships, Gift Certificates
Bingo hall:
Bingo Night Events, Bingo Cash Prizes, Bingo Party Packages, Themed Bingo Nights, Beginner Bingo Sessions, Private Bingo Events, Bingo Fundraisers, Jackpot Bingo Games, Family Bingo Nights, Charity Bingo Events, Electronic Bingo, Senior Bingo Mornings, Bingo Game Rentals, Bingo Caller Services, Bingo Equipment Sales, Custom Bingo Cards, Bingo Accessories, Bingo Hall Memberships, Group Bingo Discounts, Bingo Gift Certificates, Snack Bar Services, Bingo Hall Catering, Accessible Bingo Hall, Birthday Bingo Parties, Bingo Team Building Events, Educational Bingo Workshops, Online Bingo Games, Bingo Tournament Hosting, Bingo Game Design, Bingo Consultation Services, Bingo Event Planning, Bingo Game Strategy Sessions, Bingo Themed Merchandise, Bingo Hall Advertising, Bingo Sponsorship Opportunities, Bingo TV Nights, Bingo Music Nights, Bingo Dance Parties, Bingo Hall Trivia Nights, Bingo Game Show Nights, Bingo League Play, Bingo Hall Rentals, Bingo Equipment Repair, Bingo Caller Training, Bingo Employee Training Sessions, Bingo Hall Cleaning Services, Bingo Software Development, Bingo Hall Security Services, Bingo Surveillance Services, Bingo Hall Maintenance
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
