GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Book store?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Book store.
Category list for Book store:
Comic Book Store
Used Book Store
Art Supply Store
Educational Supply Store
Office Supply Store
Video Game Store
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Book store:
Custom Invitations Design, Wedding Invitations, Birthday Party Supplies, Greeting Cards, School Supplies, Office Supplies, Art Supplies, Gift Wrapping Services, Scrapbooking Materials, Personalized Stationery, Calligraphy Supplies, Planners and Organizers, Ink and Toner Refill, Business Cards Printing, Envelopes and Labels, Paper and Cardstock, Stickers and Decals, Rubber Stamps, Embossing Supplies, Fountain Pens and Inks, Calligraphy Pens, Markers and Highlighters, Pencils and Erasers, Glues and Adhesives, Folders and Binders, Notebooks and Journals, Desk Accessories, File Storage Solutions, Mailing and Shipping Supplies, Craft Supplies, Party Decorations, Gift Bags and Boxes, Ribbons and Bows, Tape and Scissors, Laminating Services, Copy and Print Services, Fax and Scan Services, Document Shredding, Custom Rubber Stamps, Photo Albums, Posters and Signs, Custom Stickers and Labels, Personalized Gifts, Educational Toys, Bookbinding Supplies, Bulletin Boards, Whiteboards and Chalkboards, Easels and Display Stands, Globes and Maps, Seasonal Decorations, Eco-Friendly Stationery
Personalized Gifts, Custom Photo Gifts, Handmade Jewelry, Gift Baskets, Birthday Gifts, Wedding Gifts, Anniversary Gifts, Gift Wrapping Services, Engraved Gifts, Gift Cards, Baby Shower Gifts, Graduation Gifts, Holiday Gifts, Housewarming Gifts, Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Pets, Corporate Gifts, Gifts for Teachers, Gifts for Co-workers, Gifts for Travelers, Gifts for Athletes, Gifts for Foodies, Gifts for Gardeners, Gifts for Tech Lovers, Gifts for Artists, Gifts for Book Lovers, Gifts for Musicians, Gifts for Movie Lovers, Gifts for Gamers, Gifts for College Students, Gifts for Grandparents, Gifts for New Parents, Gifts for Fitness Enthusiasts, Gifts for Beauty Lovers, Gifts for Adventure Seekers, Gifts for Home Chefs, Gifts for DIY Lovers, Gifts for Photographers, Gifts for Wine Lovers, Gifts for Tea Lovers, Gifts for Coffee Lovers, Gifts for Crafters, Gifts for Fashionistas, Gifts for Self-Care, Gifts for Environmentalists, Gifts for Sports Fans, Gifts for Eco-Conscious Shoppers, Gifts for Spiritual Seekers
Comic book store:
Comic Book Sales, Graphic Novel Sales, Manga Sales, Collectible Figurines, Trading Card Games, Board Games, Tabletop RPGs, Comic Book Subscriptions, Art Supplies, Action Figures, Posters & Art Prints, Comic Book Grading, Rare Comic Collectibles, Signed Memorabilia, Comic Book Storage, Cosplay Supplies, Anime Merchandise, Comic Book Apparel, Video Game Sales, Video Game Accessories, Pop Culture Collectibles, Movie Merchandise, TV Show Merchandise, Comic Book Events, Book Signings, Author Meet & Greets, Art Workshops, Comic Drawing Classes, Comic Book Discussion Groups, Gaming Tournaments, Custom Comic Book Art, Comic Book Appraisals, Gift Cards, Independent Comics, Online Comic Store, Comic Book Rentals, Comic-Themed Birthday Parties, LARP Events, Local Artist Features, Comic Book Podcasts, Comic Book Movie Screenings, Comic-Themed Trivia Nights, Superhero Face Painting, Custom Comic Book Covers, Comic-Themed Home Decor, Comic-Themed Jewelry, Comic Book Soundtracks, Virtual Reality Gaming, 3D Printing Services, Comic-Themed Coffee & Snacks
Used book store:
Used Books Buying, Used Books Selling, Rare Book Collection, First Edition Books, Antiquarian Books, Vintage Books, Used Textbooks, Book Exchange, Book Trade-In, Local Authors Collection, Graphic Novels, Out-of-Print Books, Book Repair Services, Used Audiobooks, Ephemera Collection, Biographies, Science Fiction Novels, Mystery Novels, Used Children's Books, Literary Classics, Book Appraisals, Book Consignment, Book Donations, Book Search Services, Book Signings and Author Events, Book Club Meetings, Used Cookbooks, Used Travel Books, Used Self-Help Books, Used History Books, Used Art Books, Used Poetry Books, Used Religion Books, Used Philosophy Books, Used Sports Books, Used Science Books, Used Comic Books, Used Magazines, Used Sheet Music, Used Book Bundles, Used Book Gift Certificates, Book Accessories, Used DVDs and Blu-rays, Used CDs and Vinyl Records, Used Board Games and Puzzles, Used Bookmarks, Used Posters and Prints, Local Artwork, Bookstore Merchandise, Free Wi-Fi and Reading Area
Espresso, Americano, Cappuccino, Latte, Mocha, Macchiato, Cortado, Flat White, Cold Brew Coffee, Iced Coffee, Iced Latte, Iced Mocha, Iced Macchiato, Hot Chocolate, Chai Latte, Tea Selection, Green Tea, Black Tea, Herbal Tea, Fruit Tea, Matcha Latte, Turmeric Latte, London Fog, Drip Coffee, Pour Over Coffee, French Press Coffee, Espresso Con Panna, Affogato, Vienna Coffee, Nitro Cold Brew, Bagels, Croissants, Muffins, Scones, Cookies, Brownies, Cinnamon Rolls, Vegan Pastries, Gluten-Free Pastries, Breakfast Sandwiches, Avocado Toast, Quiche, Salads, Wraps, Panini, Soup of the Day, Fruit Smoothies, Protein Shakes, Acai Bowls, Coffee Beans
Art supply store:
Acrylic Paint Supplies, Oil Paint Supplies, Watercolor Paint Supplies, Easels and Art Furniture, Canvas and Painting Surfaces, Paint Brushes and Tools, Drawing and Illustration Supplies, Pastels and Charcoal, Calligraphy Supplies, Ink and Drawing Pens, Sketchbooks and Art Journals, Mixed Media Supplies, Artist Paper and Boards, Printmaking Supplies, Sculpture and Modeling Supplies, Ceramic and Pottery Tools, Airbrushing and Spray Paint Supplies, Art Storage and Organization, Framing Supplies, Art Books and Magazines, Graphic Design and Digital Art Supplies, Art Classes and Workshops, Art Supply Gift Cards, Kids Art Supplies, Craft Supplies, Jewelry Making Supplies, Textile and Fabric Art Supplies, Glass Art Supplies, Woodworking and Carving Tools, Leatherworking Tools, Stencils and Templates, Art Markers and Pens, Pencils and Colored Pencils, Erasers and Sharpeners, Adhesives and Tapes, Cutting Tools and Scissors, Rulers and Measuring Tools, Drafting and Architectural Supplies, Art Portfolios and Presentation Cases, Art Restoration and Conservation Services, Custom Framing Services, Fine Art Prints, Poster and Wall Art, Greeting Cards and Stationery, Stickers and Decals, Artist Merchandise, Photography Supplies, Film and Darkroom Supplies, Display and Exhibit Supplies, Art Supply Rental, Online Art Supply Shopping
Action Figures, Board Games, Puzzles, Educational Toys, Remote Control Cars, Dolls, Building Blocks, Plush Toys, Toy Trains, Video Games, Outdoor Playsets, Bicycles, Ride-On Toys, Art Supplies, Science Kits, Musical Toys, Sports Equipment, Costumes, Party Supplies, Card Games, Collectible Figures, Model Kits, Play Kitchen Accessories, Toy Storage Solutions, Gift Cards, Toy Cars, Magic Sets, Construction Toys, Fidget Toys, Sensory Toys, Water Play Toys, Wooden Toys, Electronic Toys, Robotics Kits, LEGO Sets, Play Tents, Toy Boats, Pretend Playsets, Dress-Up Accessories, Arts and Crafts Supplies, Toy Cameras, Puppet Theaters, Pool Toys, Scooters, Skateboards, Stuffed Animals, Toy Airplanes, Dinosaur Toys, Telescopes, Microscopes
Magazine Subscriptions, Print Magazine Collection, Digital Magazine Subscriptions, Magazine Back Issues, New Magazine Releases, Fashion & Lifestyle Magazines, Sports Magazines, Entertainment Magazines, Health & Fitness Magazines, Travel Magazines, Food & Cooking Magazines, Technology & Gadgets Magazines, Photography Magazines, Art & Design Magazines, Automotive Magazines, Outdoor & Adventure Magazines, Home & Garden Magazines, Parenting & Family Magazines, Business & Finance Magazines, Science & Nature Magazines, History & Culture Magazines, Literary & Writing Magazines, DIY & Craft Magazines, Music & Audio Magazines, Gaming Magazines, Movie & TV Magazines, Children's Magazines, Teen Magazines, Women's Magazines, Men's Magazines, Magazine Gift Cards, Magazine Special Editions, Magazine Bundles, Comic Books & Graphic Novels, Newspapers, International Magazines, Collectible Magazines, Magazine Storage Solutions, Magazine Accessories, Online Magazine Access, E-Books & Digital Publications, Custom Magazine Orders, Magazine Events & Signings, Magazine-related Merchandise, Bookazines, Trade Magazines, Academic & Educational Magazines, Hobby & Interest Magazines, Regional & Local Magazines, Magazine Recommendations, Gift Wrapping Services, In-store Reading Area
Educational supply store:
Textbook Sales, School Uniforms, Educational Toys, Stationery Supplies, Art and Craft Materials, E-Learning Resources, School Bags and Backpacks, Science Kits, Math Tools and Calculators, Language Learning Materials, Children's Books, Classroom Furniture, Teacher Supplies, Office Supplies, Educational Games, Bulletin Board Accessories, Whiteboards and Chalkboards, Projectors and Screens, Customized School Supplies, Laptop and Tablet Sales, Printing and Photocopy Services, School Supplies Bundle Packs, Eco-friendly School Supplies, Lunch Boxes and Water Bottles, Educational Posters and Charts, Educational DVDs and CDs, Study Guides and Test Prep Books, Sports Equipment, Music Instruments, Special Needs Resources, Library Supplies, Interactive Learning Tools, Graduation Supplies, School Event Decorations, Award and Recognition Items, Hygiene and Sanitary Supplies, STEM Learning Resources, Online Tutoring, Subscription Services for Teachers, School Supply Donations, Foreign Language Books, Map and Geography Resources, Educational Subscription Boxes, Classroom Organizers, Computer Software and Accessories, Parent-Teacher Collaboration Tools, Homeschooling Supplies, School Fundraising Ideas, College and Career Planning Resources, Professional Development Books
Acoustic Guitars, Electric Guitars, Bass Guitars, Ukuleles, Banjos, Mandolins, Keyboards & Pianos, Synthesizers, Digital Pianos, Organs, Drum Kits, Electronic Drums, Cymbals, Percussion Instruments, Orchestral Strings, Violins, Violas, Cellos, Double Basses, Brass Instruments, Trumpets, Trombones, French Horns, Tubas, Woodwind Instruments, Flutes, Clarinets, Saxophones, Oboes, Bassoons, Harmonicas, Accordions, Music Recording Equipment, Audio Interfaces, Microphones, Studio Monitors, MIDI Controllers, Headphones, Amplifiers, Guitar Effects Pedals, DJ Equipment, Turntables, DJ Mixers, DJ Controllers, PA Systems, Speakers, Mixing Desks, Lighting & Stage Effects, Music Lessons, Instrument Rentals, Instrument Repairs, Sheet Music, Music Accessories
Office supply store:
Printer Ink Refills, Printer Toner Cartridges, Office Chairs, Office Desks, File Cabinets, Paper Shredders, Copy Paper Sales, Printing Services, Fax Services, Stationery Supplies, Office Storage Solutions, Desk Organizers, Writing Instruments, Notebooks and Notepads, Office Electronics, Computer Accessories, Office Lighting, Mailing Supplies, Label Makers, Staplers and Hole Punches, Whiteboards and Bulletin Boards, Presentation Supplies, Office Cleaning Supplies, Custom Stamps, Office Coffee Supplies, Breakroom Supplies, Office Snacks, Water Coolers, Office Plants, Office Decor, Business Card Printing, Office Furniture Assembly, Office Furniture Delivery, Office Furniture Rentals, Office Space Planning, Used Office Furniture Sales, Ergonomic Office Products, Mobile Device Accessories, Laptop Bags and Cases, Office Safety Supplies, Fire Extinguishers, First Aid Kits, Lamination Services, Document Binding, Business Forms, Tax Preparation Supplies, Office Artwork, Custom Signage, Office Soundproofing, Office Air Purifiers, Office Security Systems
Model Train Sets, Radio Controlled Cars, Model Airplane Kits, Drones and Quadcopters, Board Games, Card Games, Warhammer Miniatures, Tabletop Role-Playing Games, Paints and Brushes, Model Building Tools, Puzzles, Educational Toys, Science Kits, Magic Tricks, Robotics Kits, Slot Car Racing Sets, Kites and Gliders, Action Figures, Collectible Card Games, Comic Books, Graphic Novels, Scale Model Cars, Scale Model Ships, Scale Model Aircraft, Scale Model Military Vehicles, Diecast Collectibles, Display Cases, Model Train Accessories, Model Train Scenery, Model Train Track, Model Train Controls, Model Train Lighting, Terrain Building Supplies, Miniature Painting Services, Gaming Mats, Gaming Tables, Custom Game Pieces, 3D Printing Services, Hobby Classes, Hobby Workshops, Game Nights, Trading Card Sleeves, Trading Card Storage, Jigsaw Puzzles, Wooden Model Kits, Airbrushing Supplies, Weathering Supplies, Diorama Building Supplies, Gundam Model Kits
Video game store:
Video Game Consoles, New Video Games, Pre-Owned Video Games, Gaming Accessories, Console Repairs, Trade-In Services, Gaming Merchandise, Virtual Reality Headsets, Gaming Controllers, Console Bundles, Retro Gaming Consoles, Gaming Headsets, Gaming Keyboards, Gaming Mice, Gaming Monitors, Gaming Chairs, Gaming Desks, Console Customization, Gaming Apparel, Gaming Collectibles, Game Pre-Orders, Gaming Gift Cards, Gaming Memberships, Game Console Rentals, Game Walkthrough Guides, Gaming Mousepads, Gaming Console Cables, Gaming Console Storage, Gaming Console Stands, Gaming Console Skins, Gaming Console Cleaning, Gaming Console Upgrades, Gaming Console Modding, Game Console Trade-In, Gaming Console Protection Plans, Gaming Community Events, Video Game Tournaments, Gaming Console Financing, Gaming Console Warranties, Gaming Console Price Matching, Gaming Console Layaway, Game Console Refurbishment, Gaming Console Recycling, Video Game Release Events, Gaming Console Delivery, Gaming Console Installation, Gaming Console Setup, Gaming Console Troubleshooting, Gaming Console Tech Support, Gaming Console Maintenance
Smartphone Sales, Tablet Sales, Laptop Sales, Desktop Computer Sales, Television Sales, Home Audio Systems, Headphone and Earphone Sales, Smartwatch Sales, Fitness Tracker Sales, Camera Sales, Gaming Console Sales, Video Game Sales, Drone Sales, Smart Home Device Sales, Printer Sales, Computer Accessories Sales, Phone Accessories Sales, TV Accessories Sales, Cables and Adapters Sales, Surveillance Cameras Sales, GPS Devices Sales, Bluetooth Speakers Sales, E-Reader Sales, Portable Charger Sales, Power Strip Sales, Memory Card Sales, External Hard Drive Sales, USB Flash Drive Sales, Projector Sales, Smart Thermostat Sales, Networking Devices Sales, Streaming Media Player Sales, Virtual Reality Headset Sales, Car Electronics Sales, Two-Way Radio Sales, Weather Station Sales, Electronics Recycling, Product Warranty Services, Device Repair Services, In-store Pickup, Home Delivery, Gift Card Sales, Financing Options, Trade-In Services, Free Wi-Fi, Technical Support, Product Demonstrations, Custom Installation Services, Membership Rewards Program, Special Order Services
New Release DVDs, Classic Films, Foreign Films, Documentaries, Children's Movies, TV Series Box Sets, Blu-ray Discs, 4K Ultra HD Movies, Anime DVDs, Independent Films, Sci-Fi and Fantasy Films, Action and Adventure Films, Drama Films, Comedy Films, Horror Films, Romantic Films, Thriller Films, Western Films, Musical Films, Sports Films, Criterion Collection, Limited Edition DVDs, Rare and Out-of-Print DVDs, Used DVDs, DVD Rentals, DVD Sales, DVD Exchanges, DVD Pre-Orders, DVD Repair Services, Custom DVD Orders, Digital Download Codes, Movie Soundtracks, Movie Posters, Film Memorabilia, Movie-Themed Gifts, DVD Storage Solutions, Movie Trivia Games, Film Books and Magazines, Film Festival Screenings, Local Filmmaker Support, Film Discussion Groups, Movie Night Events, Themed Movie Marathons, Director Retrospectives, Film History Presentations, Movie-Themed Parties, Movie Screenings for Kids, Special Needs Accommodations, Educational Films, Foreign Language Films, Movie Gift Cards, Loyalty Rewards Program, Film Recommendations
Custom Novelty Items, Personalized Gifts, Party Supplies, Fun Gadgets, Pop Culture Merchandise, Board Games, Unique Home Decor, Novelty Clothing, Quirky Accessories, Adult Novelty Items, Seasonal Decorations, Collectible Figurines, Vintage Toys, Nostalgic Gifts, Novelty Mugs and Cups, Prank Items, Puzzles and Brain Teasers, Funny T-shirts, Retro Gifts, Costume Accessories, Unusual Kitchen Gadgets, Gag Gifts, Themed Party Supplies, Specialty Socks, Licenced Character Products, Novelty Buttons and Pins, Quirky Keychains, Eccentric Jewelry, Office Gadgets, Inflatable Toys, Magic Tricks and Props, Unique Phone Cases, Creative Stationery, Limited Edition Collectibles, Geeky Gadgets, Mystery Boxes, Themed Bedding and Linens, Trivia and Fact Books, DIY Kits, Handmade Crafts, Pop Vinyl Figures, Conversation Starters, Unconventional Umbrellas, Custom Engraving, Novelty Lighting, 3D Puzzles, Adult Board Games, Specialty Stickers, Virtual Reality Toys, Interactive Displays, Eco-friendly Products
Business Card Printing, Brochure Printing, Poster Printing, Flyer Printing, Custom Sticker Printing, Invitation Printing, Catalogue Printing, Envelope Printing, Letterhead Printing, Large Format Printing, Banner Printing, Signage Printing, Vehicle Wrap Printing, Window Decal Printing, Canvas Printing, T-Shirt Printing, Label Printing, Booklet Printing, Menu Printing, Postcard Printing, Greeting Card Printing, Mug Printing, Calendar Printing, Door Hanger Printing, Table Tent Printing, Promotional Product Printing, Photo Printing, Custom Notepad Printing, Rubber Stamp Printing, Ticket Printing, Raffle Ticket Printing, ID Card Printing, Laminating Services, Document Scanning Services, Print Finishing Services, Graphic Design Services, Promotional Material Design, Logo Design Services, Branding Services, Direct Mail Marketing, Wide Format Printing, CD & DVD Printing, Custom Packaging Printing, Blueprint Printing, Digital Printing, Offset Printing, Screen Printing, UV Printing, Variable Data Printing, Eco-Friendly Printing, Rush Printing Services, Online Printing Services
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.