GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Academy?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Academy.
Category list for Academy:
Martial Arts School
Computer Training School
After School Program
Adult Education School
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Academy:
Online Courses, Professional Development Workshops, Tutoring Services, Language Classes, STEM Programs, Art and Design Classes, Music Lessons, Adult Education, Summer Camps, Coding Bootcamps, SAT/ACT Prep Courses, After School Programs, Distance Learning Programs, Study Abroad Programs, Dance Classes, Parent Workshops, Financial Aid Counseling, Scholarship Opportunities, Internship Programs, Career Counseling, Creative Writing Workshops, Entrepreneurship Courses, Sports and Athletics Programs, Public Speaking Workshops, Leadership Training, Digital Marketing Courses, Data Science Programs, Environmental Education Initiatives, Robotics and AI Courses, Film and Theatre Classes, Yoga and Mindfulness Programs, Culinary Arts Courses, Fitness and Wellness Classes, Study Skills Workshops, Early Childhood Education, Homework Help Clubs, Mentoring Programs, Photography Classes, Social Media Marketing Courses, Graphic Design Workshops, Resume Building Workshops, Interview Skills Training, Literacy Programs, Mental Health Services, Community Outreach Initiatives, Multicultural Programs, Continuing Education Programs, Volunteer Opportunities, Special Needs Services, Educational Consulting
Math Tutoring, Science Tutoring, English Tutoring, History Tutoring, Language Tutoring, Elementary Tutoring, Middle School Tutoring, High School Tutoring, College Tutoring, Adult Tutoring, Reading Comprehension, Writing Skills, Study Skills, Test Preparation, SAT Tutoring, ACT Tutoring, AP Exam Tutoring, IB Tutoring, GED Tutoring, MCAT Tutoring, GRE Tutoring, GMAT Tutoring, LSAT Tutoring, TOEFL Tutoring, IELTS Tutoring, ESL Tutoring, Online Tutoring, In-Person Tutoring, Group Tutoring, One-on-One Tutoring, Homework Help, Assignment Support, Project Guidance, Learning Disabilities Support, Dyslexia Tutoring, Dyscalculia Tutoring, ADHD Tutoring, Autism Tutoring, Gifted Learner Support, Homeschool Support, Foreign Language Tutoring, Spanish Tutoring, French Tutoring, German Tutoring, Italian Tutoring, Chinese Tutoring, Japanese Tutoring, Korean Tutoring, Russian Tutoring, Arabic Tutoring
English Courses, Spanish Courses, French Courses, German Courses, Italian Courses, Chinese Courses, Japanese Courses, Korean Courses, Russian Courses, Arabic Courses, Portuguese Courses, Dutch Courses, Swedish Courses, Norwegian Courses, Danish Courses, Finnish Courses, Greek Courses, Hebrew Courses, Turkish Courses, Polish Courses, Czech Courses, Hungarian Courses, Romanian Courses, Thai Courses, Vietnamese Courses, Indonesian Courses, Hindi Courses, Urdu Courses, Bengali Courses, Punjabi Courses, Tamil Courses, Persian Courses, Afrikaans Courses, Swahili Courses, Tagalog Courses, Malay Courses, Bulgarian Courses, Croatian Courses, Slovenian Courses, Serbian Courses, Estonian Courses, Latvian Courses, Lithuanian Courses, Icelandic Courses, Irish Courses, Welsh Courses, Scottish Gaelic Courses, Yiddish Courses, Esperanto Courses, Sign Language Courses, Language Exchange Programs, Online Language Courses
Drawing Classes, Painting Workshops, Sculpture Lessons, Digital Art Courses, Printmaking Classes, Ceramics Workshops, Photography Lessons, Textile Art Courses, Calligraphy Classes, Illustration Workshops, Graphic Design Lessons, Watercolor Painting Courses, Oil Painting Classes, Acrylic Painting Workshops, Pastel Drawing Lessons, Charcoal Drawing Courses, Mixed Media Art Classes, Collage Workshops, Life Drawing Lessons, Portrait Painting Courses, Landscape Painting Classes, Abstract Art Workshops, Art History Lessons, Animation Courses, Color Theory Classes, Art Therapy Workshops, Figure Drawing Lessons, Street Art Courses, Airbrush Art Classes, Mural Painting Workshops, Fashion Illustration Lessons, Storyboarding Courses, Comic Art Classes, Manga Drawing Workshops, Children's Art Lessons, Adult Art Courses, Teen Art Classes, Art Portfolio Preparation Workshops, Art Exhibition Lessons, Art Marketing Courses, Art Business Classes, Private Art Lessons, Group Art Workshops, Online Art Courses, Art Teacher Training Classes, Artist Residency Programs, Art Critique Workshops, Art Studio Rentals, Art Supply Store
Piano Lessons, Guitar Lessons, Violin Lessons, Drum Lessons, Voice Lessons, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Viola Lessons, Oboe Lessons, Bassoon Lessons, Keyboard Lessons, Music Theory Classes, Songwriting Workshops, Group Music Classes, Children's Music Classes, Adult Music Classes, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Masterclasses, Music Production Lessons, DJ Lessons, Audio Engineering Lessons, Music Composition Lessons, Band Coaching, Jazz Ensemble Classes, Orchestral Training, Music Exam Preparation, Music Summer Camps, Music Workshops, Choir Lessons, Online Music Lessons, Private Music Lessons, Home Music Lessons, Musical Theater Classes, Music Business Courses, Artist Development, Music Performance Coaching, Musical Instrument Repair, Sight Reading Lessons, Ear Training Classes, Music Therapy Sessions, Music History Lessons
Adult Martial Arts Classes, Beginner Martial Arts Classes, Brazilian Jiu-Jitsu Classes, Children's Martial Arts Classes, Self-Defense Classes, Kickboxing Classes, Karate Classes, Taekwondo Classes, Muay Thai Classes, Kung Fu Classes, Judo Classes, Mixed Martial Arts Classes, Boxing Classes, Wrestling Classes, Aikido Classes, Krav Maga Classes, Capoeira Classes, Tai Chi Classes, Jeet Kune Do Classes, Kenpo Karate Classes, Hapkido Classes, Savate Classes, Silat Classes, Ninjutsu Classes, Weapons Training Classes, Martial Arts Fitness Classes, Martial Arts Camps, Martial Arts Seminars, Martial Arts Workshops, Women's Self-Defense Classes, Bully Prevention Classes, Private Martial Arts Lessons, Martial Arts Belt Testing, Martial Arts Birthday Parties, Martial Arts Competitions, Martial Arts Demonstration Team, Martial Arts Instructor Training, Martial Arts After School Programs, Martial Arts Summer Camps, Martial Arts Family Classes, Martial Arts Online Classes, Martial Arts Nutrition Coaching, Martial Arts Stretching and Flexibility, Martial Arts Strength and Conditioning, Martial Arts Meditation and Mindfulness, Martial Arts Personal Training, Martial Arts Team Building, Martial Arts Corporate Events, Martial Arts Apparel and Gear, Martial Arts Gift Certificates, Martial Arts Memberships, Martial Arts Trials
Driving Lessons for Beginners, Defensive Driving Courses, Advanced Driving Techniques, Driving Test Preparation, Refresher Driving Lessons, Motorway Driving Lessons, Pass Plus Courses, Intensive Driving Courses, Automatic Car Driving Lessons, Manual Car Driving Lessons, Hazard Perception Training, Theory Test Preparation, Instructor Training Courses, Mock Driving Tests, Traffic Rules Education, Parallel Parking Lessons, Hill Start Lessons, Emergency Stop Practice, Roundabout Navigation Training, Dual Control Car Lessons, One-to-One Driving Lessons, Online Driving Courses, Eco-Driving Techniques, Night Driving Lessons, Winter Driving Skills, Car Maintenance Education, Vehicle Control Skills, Safe Overtaking Techniques, Tailored Lesson Packages, Nervous Driver Support, Skid Control Training, Multilingual Driving Instructors, Female Driving Instructors, Fleet Driver Training, Senior Driver Refresher Courses, Adaptive Driving Lessons, Off-Road Driving Lessons, 4x4 Driving Lessons, Underage Driving Programs, Parent-Taught Driver Education, Gift Vouchers for Driving Lessons, Block Booking Discounts, Student Discount Driving Lessons, Flexible Lesson Scheduling, Pick-up and Drop-off Services, Weekend Driving Lessons, Evening Driving Lessons, Motorbike Riding Lessons, Scooter Riding Lessons, Online Booking System
Computer training school:
After school program:
Homework Assistance, Tutoring Services, STEM Activities, Arts and Crafts, Language Learning, Sports Programs, Math Enrichment, Reading Club, Social Skills Development, Music Lessons, Dance Classes, Drama Club, Science Experiments, Coding Classes, Robotics Club, Chess Club, Public Speaking Workshops, Cooking Classes, Nutrition Education, Gardening Activities, Community Service Projects, Leadership Training, Martial Arts Classes, Yoga for Kids, Mindfulness Practices, Study Groups, Field Trips, Cultural Awareness Programs, Environmental Education, Creative Writing Workshops, Financial Literacy, Entrepreneurship Programs, Mentoring Services, Online Safety Education, Team Building Activities, Game Nights, Movie Nights, Yearbook Club, Photography Club, Debate Club, Peer Mediation, Conflict Resolution Workshops, Special Needs Support, Bullying Prevention Programs, College Readiness Workshops, Career Exploration, Internship Opportunities, SAT/ACT Prep, Parent Support Groups
Adult education school:
Basic Computer Skills Course, Professional Development Workshops, Financial Literacy Classes, English as a Second Language (ESL), Spanish Language Courses, French Language Courses, Job Interview Preparation, Resume Writing Assistance, Public Speaking Courses, Adult Literacy Programs, GED Preparation Classes, Test Preparation Courses, Conflict Resolution Workshops, Creative Writing Courses, Stress Management Workshops, Time Management Courses, Leadership Development Programs, Business Communication Skills, Customer Service Training, Project Management Courses, Microsoft Office Training, Digital Marketing Courses, Social Media Marketing Workshops, Web Development Courses, Graphic Design Workshops, Photography Classes, Video Editing Courses, Entrepreneurship Workshops, Small Business Management Courses, Human Resources Training, Team Building Activities, Health and Wellness Workshops, Yoga Classes, Meditation Courses, Nutrition and Diet Planning Workshops, Art Classes, Music Lessons, Dance Classes, Theater and Acting Courses, Foreign Language Courses, Italian Language Courses, Mandarin Chinese Courses, Arabic Language Classes, Russian Language Courses, Portuguese Language Courses, German Language Courses, Japanese Language Classes, Korean Language Courses, Sign Language Classes, Personal Finance Workshops, Tax Preparation Courses
Youth Leadership Programs, Community Service Opportunities, Mentoring Programs, College Preparation Workshops, Cultural Exchange Programs, Entrepreneurship Workshops, Youth Sports Programs, Scholarship Assistance, Tutoring Services, Career Exploration Events, STEM Activities, Art and Music Programs, Public Speaking Workshops, Civic Engagement Initiatives, Youth Summer Camps, Internship Opportunities, Bullying Prevention Programs, Social Skills Training, Conflict Resolution Workshops, Health and Wellness Programs, Teen Parent Support Services, Mental Health Resources, Substance Abuse Prevention, Financial Literacy Workshops, Online Safety Training, Anti-discrimination Programs, Volunteer Training, Youth Advocacy Initiatives, Peer Mediation Training, Environmental Education Programs, Character Building Workshops, Disability Support Services, Cyberbullying Prevention, Youth Networking Events, Multicultural Activities, Language Learning Programs, Nutrition Education, Study Abroad Opportunities, Girls Empowerment Programs, Boys Empowerment Programs, LGBTQ+ Support Services, Digital Skills Training, Physical Fitness Programs, Outdoor Education Activities, Youth Job Training, Dance and Theater Workshops, Creative Writing Programs, Film and Media Production, Educational Field Trips, Youth Awards and Recognition
Outdoor Adventure Camp, Arts and Crafts Camp, Sports Camp, STEM Camp, Dance and Performing Arts Camp, Nature and Wildlife Camp, Horseback Riding Camp, Robotics Camp, Culinary Camp, Language Immersion Camp, Leadership Development Camp, Coding and Programming Camp, Photography Camp, Film and Videography Camp, Sailing Camp, Canoeing and Kayaking Camp, Archery Camp, Martial Arts Camp, Yoga and Mindfulness Camp, Music Camp, Painting and Drawing Camp, Ceramics Camp, Rock Climbing Camp, Mountain Biking Camp, Hiking and Backpacking Camp, Gymnastics Camp, Swimming Camp, Water Sports Camp, Fishing Camp, Golf Camp, Tennis Camp, Soccer Camp, Basketball Camp, Skateboarding Camp, Cheerleading Camp, Volleyball Camp, Lacrosse Camp, Track and Field Camp, Baseball and Softball Camp, Field Hockey Camp, Rugby Camp, Fencing Camp, Scuba Diving Camp, Surfing Camp, Ice Skating and Hockey Camp, Skiing and Snowboarding Camp, Parkour Camp, Fitness and Conditioning Camp, Eco-Adventure Camp, Creative Writing Camp, Entrepreneurship Camp, International Travel Camp
Math Tutoring, Science Tutoring, English Tutoring, History Tutoring, Language Tutoring, Test Preparation, SAT Tutoring, ACT Tutoring, College Application Assistance, Essay Writing Coaching, Reading Comprehension Tutoring, Special Needs Tutoring, Study Skills Coaching, Homework Assistance, Elementary School Tutoring, Middle School Tutoring, High School Tutoring, Advanced Placement Tutoring, International Baccalaureate Tutoring, Online Tutoring, One-on-One Tutoring, Group Tutoring Sessions, Summer Tutoring Programs, Writing Tutoring, Grammar Tutoring, Phonics Tutoring, Vocabulary Tutoring, Spelling Tutoring, ESL Tutoring, GED Tutoring, GRE Tutoring, GMAT Tutoring, LSAT Tutoring, MCAT Tutoring, Computer Science Tutoring, Coding Tutoring, Engineering Tutoring, Accounting Tutoring, Economics Tutoring, Finance Tutoring, Statistics Tutoring, Calculus Tutoring, Geometry Tutoring, Algebra Tutoring, Trigonometry Tutoring, Physics Tutoring, Chemistry Tutoring, Biology Tutoring, Environmental Science Tutoring, Psychology Tutoring, Sociology Tutoring, Geography Tutoring
Tutoring Services, Homework Assistance, Mathematics Enrichment, Science Enrichment, Reading Comprehension, Writing Skills Development, Language Learning, Test Preparation, SAT/ACT Prep, Advanced Placement Classes, College Admissions Guidance, Summer Programs, Online Tutoring, One-on-One Tutoring, Group Tutoring, Learning Assessments, Study Skills Workshops, Gifted and Talented Programs, Special Needs Support, Homeschooling Support, Early Childhood Education, STEM Classes, Robotics Workshops, Coding and Programming, Art Classes, Music Lessons, Dance Classes, Speech and Debate Training, Public Speaking Workshops, Leadership Development, Entrepreneurship Programs, Financial Literacy Classes, Career Exploration Workshops, Internship and Job Placement Support, College Essay Writing Assistance, Scholarship Application Guidance, Interview Skills Training, Social Skills Development, Mindfulness and Stress Management, Academic Counseling, Foreign Language Immersion Programs, Cultural Enrichment Activities, Field Trips and Educational Excursions, Volunteer Opportunities and Community Service, Parent Workshops and Support, Educational Resource Library, Extended Hours and Weekend Programs, Customized Learning Plans, Progress Monitoring and Reporting
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.