How To Spy On Your Competitors GMB Post Strategy
In this guide, we will show you how to check your competitors’ Google Business Profile (GBP or GMB) post strategy, so you can improve your GBP posts performance.
What is a GBP Post?
Right inside your Google Business Profile account, posts are a great way to connect with your existing and potential customers. With GMB Posts, you can create announcements, updates, news, promos, or event details to be seen by your customers. These posts are visible via Updates or Overview tab in Google Search Mobile, or From The Owner Section of Google Search Web.
Leverage With GMBEverywhere
Aside from GMB Details and Links Audit, GMB Everywhere Chrome extension also provides Post Audit that can give you valuable insights in improving your business profile posts.
Step 1: Install GMB Everywhere Chrome Extension
Step 2: Search Your Competitor
After successful installation, go to maps.google.com and search for your competitor business name.
On the left side pane search results, click the Post Audit button. You will be redirected to the GMB Everywhere Post Audit page.
Step 3: Check the Post Audit insights
On the top section of the GMB Everywhere Post Audit Page, you will see the Number Of Posts Per Date and the Cumulative Posts Till Date. You can further customize the displayed graph by clicking the legend on top of the graph to hide or display a specific line graph.
Furthermore, on the lower section of the page, you’ll see additional analysis of the posts based on the latest 30 GMB posts of the business profile. This includes:
- Total number of posts analyzed
- Average number of words per post
- Total number of posts with videos
- Post frequency
- Total numbers of posts with links
- Average characters per post
- Total number of posts with images.
Knowing how your competitors move will give you insight on how to improve your GMB post strategy. With these simple yet very valuable insights, you can spot opportunities to further to outperform and outshine the competition.
Want to know more about how GMB Everywhere can help you in reaching your target customers? Check out our guide articles section.