How to spy on your competitor's Google Review strategy?

October 25, 2022

In this guide article, we will show you how to check valuable insights about your competitor’s Google Review strategy.

Reviews Are Essential For The Business

Reviews are an essential part of your business. Authentic, positive and real feedback from your customers can enhance brand trust and presence that can convert to sales and profit. 

Commonly, businesses are asking their customers for reviews through Google Review links

And as part of your competitive analysis, you should also check what other people say about your competitors to gain advantageous insights.

Easy Competitive Analysis

To get insights about your competitor’s Google Review strategy, you will just need the GMB Everywhere extension installed on your Chrome browser.

Just head to and click the Install Chrome Extension button.

The screenshot shows You can get install link there.

You will be redirected to GMB Everywhere Chrome Page and click Add To Chrome button.

The screenshot shows the chrome extension from where you can download the extension.

After successful installation, go to to search for the business.

The screenshot show how you can search for a location.

Search for the business on the left hand side of the page. After that, click the Review Audit button on the search results pane.

The video shows how you can select the business.

A new tab will open analyzing the Google Reviews. Stay with this tab until the processing is complete.

The screenshot shows automatic analysis of reviews.

Once the processing is complete, the GMB Everywhere Review Audit page will appear. Note that GMB Everywhere analyzes the latest 600 reviews of the business.

The screenshot shows one sample review analysis data.

On the top section of the page, you will see review audit information about the business. This includes:

  • Total Number of Reviews. 
  • Number Of Reviews With Photos.
  • Google Rating.
  • Number Of Reviews Provided By Local Guides.
  • Average Of Google Review Rating.
  • Average Number Of Reviews Given By People Who Reviewed This Business.

At the middle of the page you’ll see the Review Audit Graph that shows the trend of reviews and rating online of the business. You can further customize the display for better focus by clicking the legend on the top of the graph. This graph can let you know how aggressive the business is asking for reviews by observing the trend line.

The screenshot shows the graph on the review audit result.

And lastly, the bottom section displays the Review Keyword Analysis. In this section you will find the most commonly used words from the reviews section of the business. This can give you an overview about how the people are perceiving the business.

The screenshot shows the keyword frequency.

Video description


By checking these important details about your competitor’s review section, you can spot some improvement strategies in improving your business operations and to further strengthen your presence online. Ultimately, to outperform your competitors.

Want to learn how to spy on your competitors GMB Post stategy. Check it out here: How To Spy On Your Competitors GMB Post Strategy.

Install GMB Everywhere?

Click the link below to get started with GMB Everywhere.

Install Chrome Extension

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