Run the Website Audit and Read Each Check
Add GMB Everywhere to Chrome, open your business, and run the Website Audit. Results split into GBP & Website Match and Website Quality.
Name, address, and phone (NAP)
The audit compares your core contact details and marks each field Match or Mismatch. Usual culprits: a shortened business name, a missing suite or street suffix, and a different phone format.
Fix
Decide which version is correct, then update the other source so they line up character‑for‑character.
Category and city in your title and meta
The audit checks whether your primary category and city appear in your page title tag and meta description — the first things a searcher sees and a signal that helps Google match your page to local searches.
Fix
If the check is missing, add your main service and city to the title and description in plain, natural language — no keyword stuffing.
Hours, local keywords, and category pages
The audit lines up your hours day by day and flags any day where your website and profile disagree. It also confirms your city and neighborhood terms appear in your content and headings, and checks whether each profile category has a matching page.
Fix
Where a category shows No Match, add a dedicated page for that service. Unsure which to align to? See how to choose your profile categories.
Website quality: content, spelling, headers
The second half scores your content depth against simple bands, runs a spelling check that points to the exact word, and lays out your header structure so you can confirm a clean H1–H6 hierarchy.
