Could One Extra Service Listing in Google Business Profile Bring You Five More Calls a Week?

When potential patients search for “dentist near me” and filter by specific treatments—like “Invisalign,” “Root Canal Specialist,” or “Teeth Whitening”—they expect your profile to list exactly what they need. If your Google Business Profile omits even one in-demand service, it won’t show up in those refined search results, sending patients straight to competitors whose listings appear more complete. Over time, these missing services can translate to dozens of lost calls each month, eroding your revenue and diminishing your clinic’s visibility when it matters most.

Why service listings matter

Service listings act like signposts on your profile, guiding patients straight to the treatments they’re seeking. Google highlights profiles with detailed service menus in search results, knowing they match specific user intents. Missing a single service can translate to multiple lost calls each week from patients who assume you don’t offer what they need.

Local Scan: your service deep-dive

Local Scan from GMB Everywhere audits every aspect of your Google Business Profile alongside competing dentists. When you switch to the Services tab, you’ll see:

• Service insights: How many services top clinic list compared to you, average number of services around the area, etc.
  
  
• Service Count: How many businesses has specific number of services
  
  
• Business Rank vs. Number of Services:  How rank relates to number of services for a business profile.

To get started, head to gmbeverywhere.com and add the extension to your Chrome browser.

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Then open Google Maps and search for your business name. Click Local Scan in the left panel.

A new tab will appear. In this new page, click the Services tab. You can see sample link here.

Check the Services tab first

Begin by comparing your profile to the top three local competitors:

• Service count: Are they listing more treatments than you? Check on what applies with your business profile.
• Unlisted opportunities: Spot high-demand treatments—like Emergency Extractions or Cosmetic Bonding—that aren’t on your profile.
  
  

Amplify your profile beyond services

A complete service menu is the foundation—then build on it by:

• Optimizing categories: Ensure each new service aligns with your offerings.
  
  
• Adjusting hours: Offer extended or weekend slots for in-demand treatment, if it seems working with the competition. You can further check this on Business Hours tab,
  
  

Conclusion

Don’t miss another patient search—run a free Local Scan today and discover in under a minute exactly which categories you’re missing. You’ll also get a clear, step-by-step plan to update your profile so every patient search ends at your door.

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