10 Best AI SEO Tools To Launch Your White Label Agency With

When you first start your digital marketing agency, chances are you’ll begin with a small number of clients. Over time, as you gain referrals, benefit from word of mouth, or invest in advertising, you’ll start increasing the number of clients you can handle. Eventually, you may even attract other digital marketing agency owners who want you to fulfill your services for their own clients. This is called running a white-label agency.

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The more clients and agency owners you partner with, the greater the need to scale your operations so that you can manage them effectively and ensure no client falls through the cracks. In this blog post, we will discuss the best AI SEO tools to launch your white-label agency, their key features, and pricing plans.

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According to HubSpot’s State of AI report, 86% of marketers using AI for creative ideation save an hour daily, equating to 37 working days per year. A study by SEO.com found that 51% of digital marketers use generative AI tools to optimize content on their websites and social media pages. So, using AI SEO tools can help you stay ahead of the competition and keep up with frequent changes in how search works.

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Let's begin.

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10 Best AI SEO Tools for Businesses

When it comes to choosing the right AI SEO tool for your white-label agency, you must evaluate the tools and software based on how well they fit and can solve your current challenges as well as contribute to your future objectives. Be on the lookout for platforms that provide:

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• Comprehensive SEO Features: Ensure the tool provides robust functionalities such as keyword research, rank tracking, backlink analysis, and content optimization to address a wide range of SEO needs.
• White-Label Capabilities: Opt for tools that allow full rebranding, including customizable dashboards, automated reports, and client portals, enabling you to present a seamless experience under your agency's brand.
• Scalability and Automation: Choose platforms that support automation of routine tasks and can scale with your agency's growth, saving time and resources.
• Integration and Support: Use tools that integrate well with your existing systems and offer reliable customer support to ensure smooth operations.

By considering these factors, you can select an AI SEO tool that supports your agency's long-term growth and success.

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Here is a list of the best 10 AI SEO tools to enhance your offerings:

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1. Paige: The AI GBP Manager - www.merchynt.com/paige

Paige is arguably one of the best AI SEO Tools that marketing agencies can have in their arsenal when it comes to building off-page SEO. Paige is used for managing, automating, and optimizing Google Business Profiles. She acts as a marketing assistant and automates your GBP operations, so you can focus more on serving your customers.

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Key Features of Paige:

• Tailored GBP Posts: When you sign up for Paige, she reads your website and GBP and then uses this information to create content that is custom-tailored to your business. This AI SEO tool can automatically write, schedule, and publish posts to your GBP. These posts can then be cross-posted to other social media platforms to help build your authority. Finally, each post is SEO-optimized with relevant keywords used seamlessly within the content. She can also brand your content with your logo and a custom CTA.
• Review Replies: Paige can reply to reviews on autopilot or suggest replies if you prefer. Paige can also be trained to reply to reviews in your personal style and can report reviews that go against Google’s guidelines.
• Image Optimization: When you upload images to Paige, she optimizes them for SEO by adding keywords, meta descriptions, alt texts, and geotagging them. The images are then used for GBP posts, dripped onto the media section of your profile, and used to create videos that are posted to all your social media platforms.
• Questions and Answers: Paige asks specific questions and answers them on your Google Business Profile. Since Paige reads your website and GBP, you can be sure she never asks the same question twice or asks questions unrelated to your business.
• Reporting: Paige tracks your Google Business Profile and sends a heatmap report showing how much your ranking has improved, along with recommendations. Reports can also be customized so your client only sees what you want them to see.
• Citations: With Paige, you can have up to 40+ citations built and optimized based on your GBP data, ensuring consistency. Citations are managed and updated monthly on autopilot.

Paige Pricing Plans:

Paige is priced at $99 a month for every GBP you onboard, with an extra $40 for citations (discounted to $20 for partners).
Source: Paige Pricing Page

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2. Semrush

Semrush is a powerhouse platform for agencies and in-house teams to grow online visibility. It brings keyword research, site audits, rank tracking, competitor intel, content planning, and ad insights into one place. Think of it as your marketing co-pilot, it helps to streamline workflows and surfacing opportunities so you can focus on driving traffic, leads, and revenue.

Key Features of Semrush:

• Keyword Research: With this feature, you can find the best keywords for your marketing strategy, generate thousands of high-quality keywords from a single seed keyword, discover keyword gaps that provide new opportunities for SEO campaigns, and build a comprehensive keyword strategy to drive more traffic.
• On-Page SEO Features: Run audits on your website and get practical solutions to fix any issues. Check the strength of your on-page SEO and improve your rankings with actionable recommendations.
• Local SEO Tools: Semrush’s Local SEO tools help businesses boost online visibility by managing listings, tracking Google Maps rankings, and monitoring reviews with AI-assisted responses. Position Tracking lets you follow keywords, competitors, and local rankings, while the On-Page SEO Checker prioritizes actions for better search performance. The Social Media Toolkit streamlines posting and scheduling, including Google Business Profile updates, all in one place for maximum local impact.
• SERP Tracking: Semrush’s SERP Tracking tools let you monitor Google and Baidu rankings, track keywords, domains, and competitors, and spot algorithm changes with daily updates. Research top-performing domains, analyze paid and organic visibility, and track Google Maps rankings with precision, customizing grids, reporting schedules, and target keywords to optimize your online performance effortlessly.
• Backlink Tools: Semrush’s Backlink Analysis tools help marketers build authoritative backlink profiles and streamline link prospecting with access to a massive database of over 43 trillion backlinks. Discover and track inbound links, uncover outreach opportunities, and analyze competitors’ profiles. You can also audit your website to ensure your backlink profile is clean and penalty-free, receiving insights from up to five competitors.
  
  

Semrush Pricing Plans:

Semrush offers three main SEO pricing plans to suit different business needs:

• Pro Plan: $117.33/month – ideal for freelancers, solopreneurs, and small businesses
• Guru Plan: $208.33/month – targets growing agencies and mid-size businesses
• Business Plan: $416.66/month – designed for large agencies and enterprises

All plans include a 7-day free trial to explore features before committing.
Source: Semrush Pricing Page

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3. SE Ranking

SE Ranking is an all-in-one SEO platform built for agencies and in-house teams to plan, track, and scale search growth. It brings rank tracking, keyword and competitor research, site audits, on-page recommendations, backlink monitoring, and client-ready (white-label) reporting into one workspace.

Key Features of SE Ranking:

• Rank Tracker: With this feature, you can get high-quality data on your and your clients’ keyword rankings. You can also identify why your pages aren’t ranking well and fix them using SE Ranking’s on-page SEO checker tool.
• Website Audit: This feature allows you to review any website’s technical health in minutes. It also provides a plethora of growth opportunities and enables you to report your achievements to clients in just a few clicks.
• Local Marketing Management: SE Ranking provides a variety of tools under this feature. Some of these tools include the GBP posts scheduler, which automates and schedules GBP posts, as well as listings and review management.

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SE Ranking Pricing Plan

• Essential Plan: $52/month – designed for individual SEO professionals
• Pro Plan: $95.20/month – targets agencies and small teams with 3 manager seats
• Business Plan: $207.20/month – caters to large agencies and enterprises, providing 5 manager seats, unlimited projects, and tracking for 5,000 keywords daily

Source: SE Ranking Pricing Page

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4. Ahrefs

Ahrefs is a pro-grade SEO suite for agencies and in-house teams to uncover opportunities and outpace competitors. It combines a massive backlink index with powerful tools for keyword research, site audits, rank tracking, and content discovery, so you can spot what’s working, fix what’s not, and prioritize what moves the needle.

Key Features of Ahrefs:

• Keyword Explorer: The platform's Keyword Explorer tool is a standout, delivering detailed keyword metrics such as search volume, keyword difficulty, and potential traffic estimates. It also offers AI-powered suggestions to help users discover new keyword opportunities and refine their content strategies. 
• Site Audit: For technical SEO, Ahrefs' Site Audit tool conducts comprehensive crawls of websites, identifying issues related to site health, performance, and indexability. This feature is crucial for maintaining optimal site functionality and improving search engine rankings. 
• Monitor keywords: Rank Tracker allows users to monitor keyword rankings over time, providing insights into SERP features and competitor performance. This tool is essential for tracking SEO progress and adjusting strategies accordingly. 
• Reporting: Ahrefs also offers advanced reporting capabilities through its Dashboard and Report Builder, enabling users to create customized, white-labeled reports that aggregate data from various tools within the platform. This feature is particularly beneficial for agencies managing multiple clients. 

Ahrefs Pricing Plan
Ahrefs offers three subscription plans designed to provide powerful SEO insights for businesses of all sizes. 

• The Lite plan, at $129/month, is ideal for small businesses and personal projects. 
• The Standard plan, at $249/month, suits freelance SEOs and marketing consultants. 
• The Advanced plan, at $449/month, is tailored for in-house marketing teams.

Source: Ahrefs Pricing Page

5. BrightEdge

BrightEdge is an AI-powered enterprise SEO platform designed to help businesses enhance their digital presence and drive performance across both traditional and AI-driven search channels. The platform offers a comprehensive suite of tools and capabilities to support SEO efforts at scale.

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Key Features of BrightEdge:

• AI-Driven SEO: Utilizes artificial intelligence to provide insights and recommendations for optimizing content and improving search rankings.
• Keyword Research and Competitive Analysis: Enables users to discover new keyword opportunities and analyze competitors' strategies to stay ahead in the market.
• Site Audit: Identifies and addresses technical SEO issues to ensure website health and optimal performance.
• Content Optimization: Provides tools for on-page SEO, content creation, and optimization to enhance content relevance and visibility.
• SEO Copilot: Offers a personal AI assistant to boost performance and guide SEO strategies.
• Custom Reporting and Analytics: Delivers customizable dashboards and reporting tools to track site traffic, keyword rankings, and page performance.
• Local and Mobile SEO: Supports optimization efforts for local search and mobile platforms to reach a broader audience.
• Integrations: Seamlessly integrates with various platforms and tools to provide a unified SEO solution.

Source: BrightEdge Pricing Page

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6. Moz Pro

Moz Pro is a comprehensive SEO software suite designed to assist marketers and SEO professionals in enhancing their website's search engine rankings and visibility. The platform offers a variety of tools and features to support various aspects of SEO.

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Key Features of Moz Pro:

• Keyword Research: Provides insights into keyword opportunities, search volume, and competition to help users target the most effective keywords for their SEO campaigns.
• Site Audits: Conducts comprehensive site audits to identify and address technical SEO issues, ensuring websites are optimized for search engines.
• Rank Tracking: Monitors keyword rankings over time, allowing users to track their SEO performance and make data-driven decisions.
• Backlink Analysis: Offers tools to analyze backlink profiles, helping users understand their link equity and identify opportunities for improvement.
• On-Page Optimization: Provides recommendations for optimizing on-page elements, such as title tags and meta descriptions, to improve search engine visibility.
• Custom Reporting: Allows users to create customized reports to share SEO performance insights with stakeholders.
• API Access: Offers API access for integrating Moz Pro data with other tools and platforms.

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Moz Pro Pricing:

• Starter Plan: $49/month – ideal for small businesses or startups with only one website.
• Standard Plan: $99/month – suitable for small businesses needing basic features.
• Medium Plan: $179/month – their most popular plan, providing full access to keyword research tools.
• Large Plan: $299/month – designed for larger businesses and agencies needing comprehensive data.
  Source: Moz Pro Pricing Page

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7. AgencyAnalytics

AgencyAnalytics is an SEO reporting platform that is tailored for marketing agencies seeking to streamline client reporting and demonstrate SEO performance effectively. With over 80 integrations, including Google Analytics, Ahrefs, and Semrush, it centralizes data from various sources into customizable dashboards and reports.

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Key Features:

• Customizable Dashboards: Create personalized dashboards using drag-and-drop widgets to highlight metrics that matter most to clients.
• Automated Reporting: Schedule SEO reports daily, weekly, or monthly, reducing manual effort and ensuring timely updates.
• White Label Branding: Match every report to your agency’s brand with logos, colors, and commentary.
• SEO Analytics Tools: Built-in rank tracking provides accurate search engine rankings for target keywords, updated daily.
• Local SEO Reporting: Access local SEO data from Google Business Profile and Google Local Services Ads.
• Mobile Access: Clients can view performance data anytime through a mobile-friendly interface.

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AgencyAnalytics Pricing:

• Freelancer Plan: $59/month – for individuals needing basic reporting.
• Agency Plan: $179/month – for agency teams looking to scale reporting.
• Agency Pro Plan: $349/month – for strategic agencies seeking data-driven insights.
• Enterprise Plan: Custom pricing – for large agencies requiring dedicated support and custom reporting.

Source: AgencyAnalytics Pricing Page

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8. Local Viking

Local Viking is a platform for managing and optimizing Google My Business / Google Business Profile (GBP / GMB) listings, particularly for multiple locations. It helps businesses and agencies improve local search visibility, post content, track performance, and manage reviews from a single dashboard.

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Key Features:

• GMB / GBP Post Scheduling: Schedule standard, offer, and event posts, including recurring posts and multi-location posting. Supports spintax and automatic chaining.
• GeoGrid / Local Rank Tracking: Visual tool to track listing rankings in the “local pack” & Google Maps across different geographic points, including historical tracking.
• Location & Listing Management: Manage multiple locations, update info, upload media, protect attributes, and receive alerts for issues.
• Review Management: Aggregate and respond to reviews, with email/SMS notifications for new feedback.
• Photo / Media Management: Schedule and manage media uploads with metadata support.
• White-Label & Reporting: Generate branded reports, automate delivery, and customize reports for clients.
• Notifications & Protection: Lock attributes, receive alerts for profile changes, and notifications for suspensions.

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Pricing:

• Single Plan: $39/month
• Starter Plan: $59/month
• Pro Plan: $99/month
• Agency Plan: $149/month

Source: Local Viking Pricing Page

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9. Yext

Yext offers a suite of features to enhance customer engagement and operational efficiency. Its AI-powered search leverages natural language understanding for relevant results, while the headless CMS enables scalable content creation and management. Advanced analytics use machine learning to identify trends and optimize performance.

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For local SEO, Yext ensures accurate location data across platforms, improving search rankings and customer trust. It also offers review monitoring and reputation management, allowing businesses to track and respond to customer feedback effectively. Yext integrates with various applications, delivering personalized experiences via chatbots, voice assistants, and other digital interfaces.

Source: Yext Pricing Page

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10. ReportGarden

ReportGarden provides agencies and marketing professionals with a comprehensive reporting and analytics platform for efficiency and customization.

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Key Features:

• Multi-Channel Data Integration: Connect platforms like Google Analytics, Google Search Console, Google Ads, Facebook Ads, and more.
• Custom Dashboards & Widgets: Build dashboards with drag-and-drop widgets and choose the metrics and charts most relevant to clients.
• Automated & White-Label Reporting: Schedule reports and deliver them automatically. Reports can be branded with your logo and styling.
• SEO-Focused Reporting Tools: Track keyword rankings, organic traffic trends, engagement metrics, top landing pages, and more.
• Templates & Customization: Access 1,000+ templates for SEO, PPC, social media, and more. Customize cover pages, layouts, and widget styles.
• Client Portal / Sharing / Collaboration: Share dashboards, export reports, and collaborate internally with team members.
• Invoicing & Budget / Campaign Management: Manage campaign budgets, create invoices, and track spending.

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ReportGarden Pricing:

Has one single plan starting at $75/month, with a 14-day free trial and no credit card required.

Source: ReportGarden Pricing Page

Conclusion:

No white-label SEO tool is going to magically turn a sloppy SEO agency into a strategic one. Tools are just that — tools. They can support your process, but they can’t replace solid thinking, ethical practices, and a clear understanding of what actually helps users (and search engines).

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Author

Justin Silverman