A useful competitor Google reviews analysis starts with the review data on a tab — Gemini cannot read a rival’s reviews from Google by itself. GMB Everywhere’s Review Audit works on any listing and extracts the keyword frequency and sentiment onto the page. Then Gemini in Chrome compares those keyword tables across tabs, so a competitor’s recurring complaints become your pitch.
Reviews are where customers say, in their own words, what they value and what frustrated them. Reading the patterns across a rival’s reviews tells you which strengths they lean on and which recurring complaints you could solve better. Google explains how to manage customer reviews on your own profile, but it will not summarize a competitor’s reviews for you.
GMB Everywhere’s Review Audit runs on any listing and surfaces the common keywords plus sentiment, so the raw signal is on the tab. Pair it with the approach in our guide on analyzing competitors for better SEO to turn review patterns into positioning.
The audit turns a wall of reviews into signals you can actually read and compare.
Keyword frequency
The words customers repeat
Terms that show up often point to what people care about most for that business.
Sentiment
Positive vs. negative tone
The sentiment and polarity show whether a theme is praise or a complaint.
Themes to act on
Their weak spots
Recurring negatives in a rival’s reviews are openings you can address in your own messaging.
Install GMB Everywhere and open the competitor profiles on Google Maps first.
Open a rival on Google Maps and run the Review Audit. It works on any listing and puts the keyword frequency and sentiment on the tab — no account access needed.
Why first
The keyword table has to exist on the page before Gemini can read and compare it.
Keep each competitor’s audit in its own tab. Open the Gemini side panel from the toolbar icon and add the tabs with the @ menu — the current tab plus up to ten you share.
Good to know
Two or three rivals plus your own audit give Gemini enough to contrast tone and themes side by side.
Prompt it to compare the keyword and sentiment tables across the shared tabs: what each rival is praised for, what they are criticized for, and which complaints repeat. Ask which gaps you could win on.
Then act
Turn the strongest gap into a message on your profile. You can also reply to your own reviews with the AI Review Response Generator.
Review Audit puts keyword frequency and sentiment on each tab.
Gemini reads the shared tabs and contrasts the keyword tables.
You turn their recurring complaints into your selling points.
Skimming by eye
Reading the table
Can Gemini read a competitor’s Google reviews directly?
No. Gemini reads the tab it can see. You extract the review keywords and sentiment with the Review Audit first, then Gemini can compare them.
Does the Review Audit work on businesses I do not own?
Yes. It works on any listing you can open on Google Maps, which is what makes competitor analysis possible.
What is keyword frequency in reviews?
It is how often particular words appear across a profile’s reviews. Frequent words point to the themes customers raise most.
Can I trust Gemini’s comparison without checking?
Treat it as a draft. Read its summary against the keyword tables on the tabs before you use it for positioning.
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Open any business on Google Maps - primary and secondary categories display automatically beside the profile
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Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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Open any business on Google Maps - click the 'Find more' button beside categories
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Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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Open any business on Google Maps - click the 'Teleport' button beside the GBP
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Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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