To find competitor Google Business Profile categories, you first need that data on a browser tab — Gemini cannot pull it from Google on its own. GMB Everywhere extracts each competitor’s primary and secondary categories onto the page, and Gemini in Chrome reads those tabs to flag the categories you are missing. Together they turn a manual comparison into a quick gap analysis.
Your primary category is one of the strongest signals Google uses to decide which searches your profile shows up for. Looking at the categories your top-ranked competitors choose — including the secondary ones — shows how they frame the same service. Google explains the basics of setting up a Business Profile, but it will not tell you what your rivals picked.
That is where the extension comes in. GMB Everywhere shows each profile’s categories and includes a category audit, so you can collect the list before you decide your own. If you are still settling your setup, our guide on how to choose your profile categories pairs well with this comparison.
Before any analysis, line up the same fields for each rival so Gemini has a clean comparison to read.
Primary category
How they label themselves
The single category that carries the most ranking weight for each competitor.
Secondary categories
The extra ground they cover
Additional categories reveal services and search terms you may not be claiming yet.
Patterns
What repeats across rivals
A category several competitors share is a strong hint it matters in your niche.
Add GMB Everywhere to Chrome and open your competitors on Google Maps before you start.
Open a competitor on Google Maps and GMB Everywhere shows the primary and secondary categories beside the profile. Run the category audit to capture the full list on the tab.
Repeat across the top-ranked profiles, each in its own tab. Open the Gemini side panel from the toolbar icon and add the tabs with the @ menu — it can hold the current tab plus up to ten you share.
Why it matters
Sharing several tabs lets Gemini compare and consolidate the category lists across competitors in one pass.
Prompt it to compare the category lists on the shared tabs against your own and group the results: shared by most rivals, used by some, and ones you are missing. Ask which gaps fit your actual services.
Stay honest
Only add a category that truly describes your business. Gemini suggests candidates; you decide what is accurate.
GMB Everywhere puts each competitor’s categories on the tab.
Gemini reads the shared tabs and lines the lists up against yours.
You add only the categories that accurately fit your business.
Guessing on your own
Reading real data
Can Gemini look up a competitor’s categories for me?
No. Gemini reads the tab in front of it. You extract the categories with GMB Everywhere first, then Gemini can analyze them.
How many competitors should I compare?
A handful of the top-ranked profiles in your area is usually enough to see the pattern. Gemini can read the current tab plus up to ten you share.
Should I copy every category a competitor uses?
No. Only add categories that genuinely describe what you do. Inaccurate categories can confuse customers and risk your profile.
Does GMB Everywhere change my categories?
No. It shows and audits the data. You make any category changes yourself inside your Business Profile.
Complete suite of professional tools for Google Business Profile management
How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
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How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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How to use:
Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
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How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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Join thousands of agencies and businesses using GMB Everywhere daily
Join 250,000+ users who use GMB Everywhere to analyze competitors and optimize their Google Business Profiles
Install GMB Everywhere - It’s FreeFebruary 20, 2026
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