To find services on a competitor Google Business Profile, you need that list on a browser tab first — Gemini cannot read a rival’s services from Google by itself. GMB Everywhere’s services audit extracts each competitor’s service list onto the page, and Gemini in Chrome compares it with yours to draft the missing-services action list. Services are an under-used ranking lever, and this makes the gap obvious.
Categories get most of the attention, but the services listed under a profile describe what you actually offer in the words customers search. Many businesses leave this section thin, which is exactly why studying a rival’s services pays off. Google lets you manage the services on your Business Profile, but it will not show you what competitors have added.
GMB Everywhere’s services audit extracts a rival’s service list onto the tab so you can compare it with your own. It pairs well with the broader approach in our guide on analyzing competitors for better SEO.
Line up the same details for each competitor so the comparison is fair.
Service names
The exact items they list
The specific services a competitor has added, often in the language customers use to search.
Coverage
How complete it is
Whether a rival fills the section out fully or leaves obvious services off.
Your gaps
What you are missing
Services rivals list that you genuinely offer but have not added yet.
Add GMB Everywhere to Chrome and open the competitor profiles on Google Maps first.
Open a rival on Google Maps and run the services audit. It extracts the listed services onto the tab so you have the full list in front of you, not buried in the profile.
Why first
The service list has to be on the page before Gemini can compare it to yours.
Keep each profile’s services in its own tab, including your own. Open the Gemini side panel from the toolbar icon and add the tabs with the @ menu — the current tab plus up to ten you share.
Sharing your own services alongside the rivals lets Gemini produce a true difference list rather than just repeating theirs.
Prompt it to compare the service lists on the shared tabs and output the services rivals have that you do not. Ask it to flag ones that look most common across competitors.
Add honestly
Only add services you actually offer. The list is a prompt for what to consider, not a script to copy.
The services audit puts each rival’s list on the tab.
Gemini reads the shared tabs and finds what you are missing.
You add the accurate services to your own profile.
Thin services section
Complete service list
Can Gemini look up a competitor’s services for me?
No. Gemini reads the tab it can see. You extract the service list with GMB Everywhere first, then Gemini can compare it.
Does the services audit work on profiles I do not own?
Yes. It runs on listings you open on Google Maps, which is what lets you study competitors.
Should I add every service a rival lists?
No. Only add services you genuinely provide. Listing services you do not offer misleads customers and risks your profile.
Does GMB Everywhere update my services automatically?
No. It extracts and reports the data. You add or edit services yourself inside your Business Profile.
Complete suite of professional tools for Google Business Profile management
How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
Features:
How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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How to use:
Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
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How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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Join thousands of agencies and businesses using GMB Everywhere daily
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