How to find the knowledge panel for your business

Guides
February 12, 2021

Whenever you are searching for something on Google, have you noticed this special box on the right side of the search results page?

Marked in yellow is the Knowledge Graph.

In this guide, we will show you what a Knowledge Panel is, its importance and how to find it to use to your advantage.

What is a Knowledge Panel?

To understand what a Knowledge Panel is, we have to know first its foundation: the Knowledge Graph.

According to Google Help, Knowledge Graph is a network of vast information resources, enabling Google to answer factual questions and show information whenever someone is searching online. The goal with the Knowledge Graph is for Google's systems “... to discover and surface publicly known, factual information when it’s determined to be useful”. 

This is where the Knowledge Panel comes in. These automatically-generated information boxes are curated by Google from the Knowledge Graph based on several information resources and understanding of the available content on the web, helping you get a quick snapshot or overview of the topic you are searching for.

Aside from the wide array of information resources, Google is also receiving factual information directly from content owners or general user feedback in various ways, including those who suggest changes to knowledge panels they’ve claimed. These verified updates or feedback may vary from changing the existing information on the Knowledge Panel, or the image being displayed on the box.

Why is it important for your business?

Knowledge Panels are undeniably a stand-out in Google Searches, for it has its own section on the right side of the search results page to show a quick snapshot about a specific topic. This can be beneficial for businesses in increasing visibility on the web, higher brand authority and more engagement with search engine users.

Knowledge Panels can also be a great way to help your customers know about the important details about your business and drive traffic to your website or social media pages, further enhancing your brand strength and presence online.

How to find the Knowledge Panel?

You can use the GMB Everywhere Chrome extension to find the Knowledge Panel for your business. Aside from GMB Audit insights, analytics, and competitor analysis, you can also find the Knowledge Panel link to verify your business information and make necessary changes if needed.

Step #1: To get started, just install the GMB Everywhere Chrome extension by going to gmbeverywhere.com and click the “Install Chrome Extension” button. After that, you will be redirected to the Chrome Web Store, and click Add to Chrome

Screenshot above shows the GMBEverywhere.com website.

Screenshot here shows the link to 'Add to Chrome'

Step #2: After successful installation, you can search for your business via maps.google.com. On the left side of the page, check Search results and click the Basic Audit button. 

Step #3: You will be redirected to the audit page of GMB Everywhere. In this page, you will see your GMB Everywhere audit details including GMB details, external and website audit links. On the top most part section you will see the Knowledge Panel page link, as shown on the image below:

Have highlighted the Knowledge Panel Page link here.

Clicking this will open a new tab, opening a Google Page with your searched Knowledge Panel in it.

Video Description

Conclusion 

Knowing the details of your knowledge panel can give you insights on how to further enhance your online presence, step up your SEO game and check on actionable insights to improve your brand visibility online and ultimately, draw customers to you.

Want to know more about what GMB Everywhere can do to help your business presence online? Check our other guides here in this site.

Install GMB Everywhere?

Click the link below to get started with GMB Everywhere.

Install Chrome Extension