To analyze a competitor Google Business Profile with AI, you first need the profile’s data on a browser tab — because Gemini in Chrome can read and compare what is on your tabs, but it cannot fetch a rival’s profile by itself. GMB Everywhere puts that data on the page so the AI has something real to analyze. Here is the workflow.
To analyze a competitor Google Business Profile with AI, the profile’s details have to be visible on a browser tab first. Gemini in Chrome reads the page you are on plus up to ten tabs you share with it, and it can compare or consolidate what it finds — but it cannot reach out and pull a rival’s profile data on its own.
That is the gap GMB Everywhere fills. Its Google Business Profile audit tool extracts a profile’s categories, services, attributes, and review signals onto the tab, so Gemini has real data to read instead of guessing. The same idea applies when you analyze a competitor’s website alongside the profile.
Before you ask Gemini anything, decide which signals you want on the tab. These three carry most of the answer.
Categories
Primary & secondary
The category mix shapes which searches a profile shows up for. Pull the competitor’s primary and every secondary category.
Reviews
Themes & sentiment
A Review Audit turns the review pile into keyword frequency and sentiment you can hand to Gemini for patterns.
Services & posts
Coverage & cadence
Listed services and recent posts show how complete and active a profile is — easy gaps to spot once they are on the page.
Each step uses a free GMB Everywhere tool to surface the data, then hands it to Gemini in Chrome.
Install GMB Everywhere, open the rival’s profile on Google Maps, and run the GBP audit. Its categories, services, and attributes now sit on the tab where Gemini can read them.
Tip
Open your own profile in a second tab so Gemini can compare the two side by side.
Run the Review Audit on the competitor to surface the keywords customers repeat and the sentiment behind them. This gives Gemini structured review signal, not just star counts.
Open Gemini in Chrome from the toolbar icon, then use @ to add the audit tab (and your own) to the conversation. Gemini can work across the current tab plus the tabs you share.
Ask
“Compare these two profiles and list where the competitor is stronger on categories, services, and review themes.”
Ask Gemini to rank the gaps by effort, then map each to a fix — for example, missing categories you can match after you choose the right profile categories.
GMB Everywhere puts the competitor’s profile data on the tab.
You share that tab with Gemini in Chrome using @.
Gemini reads the tab and names the gaps in plain language.
Eyeballing it
With the data on a tab
Can Gemini pull a competitor’s Google Business Profile by itself?
No. Gemini in Chrome reads the tabs you give it, so the profile data has to be on a tab first. GMB Everywhere is what puts that data there.
Do I need a paid plan to do this?
GMB Everywhere is free to start, and Gemini in Chrome is free on Windows and Mac in the US in English. Multi-step agentic browsing is a separate paid Google tier, but it is not required for this workflow.
How many profiles can I compare at once?
Gemini in Chrome can work across the current tab plus up to ten shared tabs, so you can line up several competitor audits in one conversation.
Will GMB Everywhere change my profile for me?
No. It reports and extracts the data so you and Gemini can analyze it. Any edits to your own profile you make yourself.
Complete suite of professional tools for Google Business Profile management
How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
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How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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How to use:
Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
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How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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