Discover the categories, services, and profile strategies that help successful wholesalers attract B2B buyers and retailers. GMB Everywhere shows your exact competitive positioning in the wholesale distribution market.
Imagine a retail buyer or restaurant owner looking for a reliable bulk supplier for their store. They search "wholesale distributor near me" on Google and see a list of wholesalers. Some show up at the top of results, others are nowhere to be found.
Ever wonder why certain wholesalers get those B2B inquiries while others don't? That's exactly what we're going to explain. And don't worry—we'll keep it simple.
Your Google Business Profile (or GBP for short) is basically your wholesaler's online business card on Google. It shows your name, address, phone number, hours, product categories, and customer reviews. When someone searches for a wholesaler or bulk supplier, Google decides which profiles to show based on a few key factors.
Google wants to show people the best, most relevant results. So it checks three main things about your business. Think of these as the "three pillars" that hold up your local ranking.
This sounds obvious, but you'd be surprised how many wholesale distributors have inconsistent business information across the web. Google checks if your business name, address, and phone number are the same everywhere online. If they don't match, Google gets confused—and confused Google doesn't show your profile to B2B buyers.
Quick check: Is your wholesaler business name spelled exactly the same on your website, directories, and Google profile?
When someone searches "bulk product distributor near me" or "wholesale electronics near me," Google looks at your profile to see if you offer those services. If you haven't listed them, you won't show up—even if you specialize in those categories.
This is where categories and services come in. We'll explain these in detail in the next section. For now, just know that telling Google exactly what types of wholesale products and services you provide is really important.
Google reads your reviews. Lots of good reviews tell Google that customers trust you. Replying to those reviews shows that you're active and you care. Both of these things help you rank higher.
Think about it: would you partner with a wholesaler with 5 reviews or one with 50+ reviews? Google thinks the same way.
Here's the good news: You don't need to be a tech expert to improve these things. Most of it just takes a few minutes to fix.
Now, let's dive deeper into the part that matters most for wholesalers: categories and services. Once you understand these, you'll be ahead of most wholesale distributors competing for B2B customers.
Remember when we said Google needs to know what you do? This is where you tell it. Let's break this down into two simple parts.
Why this matters: Of all the things you can control on your Google Business Profile, categories have one of the biggest impacts on your local rankings. Pick the wrong ones, and you won't show up when clients search. Pick the right ones, and you'll appear for the exact services you offer. Our case study proves that adding relevant categories doesn't hurt your rankings—it actually increases your visibility.
Think of categories like labels on a filing cabinet. Google uses them to sort businesses into groups. When someone searches "bulk product distributor near me," Google opens the "Wholesaler" folder and shows what's inside.
If your wholesaler isn't in that folder, you won't show up, and potential B2B customers will find your competitors instead. It's that simple.
You get to pick one primary category (your main label) and a few secondary categories (extra labels for other things you do).
Here's what a typical wholesaler might choose:
Pro tip: Not sure which categories to pick? The checklist below will walk you through exactly how to find the best categories for your wholesaler business.
If categories are the folders, services are the specific items inside. They tell Google (and potential B2B buyers) exactly what wholesale products and services you specialize in.
Let's say someone searches "bulk product distribution near me." Google will check if you have "Bulk product distribution" listed as a service. If you do, great—you might show up. If you don't, Google assumes you don't offer it.
Think of it like an inventory list. If a service isn't listed, B2B buyers won't know you offer it.
Services a wholesaler might list:
The more services you list, the more B2B searches you can show up for. Just make sure you actually offer what you list!
Here's your action plan for attracting B2B customers and increasing order volume:
Not sure where to start? The checklist below will guide you through the categories and services in just 20 to 25 minutes.
Work through each item below. By the end, your wholesaler profile will be optimized for better local rankings and B2B visibility.
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Complete suite of professional tools for Google Business Profile management
How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
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How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
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How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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