Learn which categories, services, and small profile optimizations top cabinet makers use to attract kitchen remodeling clients. GMB Everywhere reveals the exact labels and quick fixes you should add so homeowners can find your workshop.
Imagine a homeowner planning their dream kitchen renovation. They search "custom kitchen cabinets near me" or "cabinet maker near me" and see a list of local cabinet makers. Some show up at the top, others get buried below the fold.
Ever wonder why some cabinet makers get those calls while others don't? That's what we're going to explain. And don't worry—we'll keep it simple.
Your Google Business Profile (or GBP for short) is basically your cabinet maker's online business card on Google. It shows your name, address, phone number, hours, photos, and reviews. When someone searches for a cabinet maker or kitchen remodeler, Google decides which profiles to show based on a few key things.
Google wants to show people the best, most relevant results. So it checks three main things about your business. Think of these as the "three pillars" that hold up your local ranking.
This sounds obvious, but you'd be surprised how many cabinet makers have inconsistent business information online. Google checks if your business name, address, and phone number are the same everywhere. If they don't match, Google gets confused—and confused Google doesn't show your profile.
Quick check: Is your cabinet maker business name spelled exactly the same on your website, Google, and review sites?
When someone searches "custom kitchen cabinets near me" or "cabinet installation near me," Google looks at your profile to see if you offer those services. If you haven't listed them, you won't show up—even if it's your specialty.
This is where categories and services come in. We'll explain these in detail in the next section. For now, just know that telling Google exactly what cabinet work and renovation services you do is really important.
Google reads your reviews. Lots of positive reviews tell Google that customers trust you. Replying to those reviews shows that you're engaged and professional. Both of these things help you rank higher.
Think about it: would you hire a cabinet maker with 5 reviews or one with 50+ positive reviews? Google thinks the same way.
Here's the good news: You don't need to be a tech expert to improve these things. Most of it just takes a few minutes to set up.
Now, let's dive deeper into the part that matters most for cabinet makers: categories and services. Once you understand these, you'll be ahead of most cabinet makers in your area.
Remember when we said Google needs to know what you do? This is where you tell it. Let's break this down into two simple parts.
Why this matters: Of all the things you can control on your Google Business Profile, categories have one of the biggest impacts on your local rankings. Pick the wrong ones, and you won't show up when clients search. Pick the right ones, and you'll appear for the exact services you offer. Our case study proves that adding relevant categories doesn't hurt your rankings—it actually increases your visibility.
Think of categories like labels on a filing cabinet. Google uses them to sort businesses into groups. When someone searches "cabinet maker near me," Google opens the "Cabinet Maker" folder and shows what's inside.
If your business isn't in that folder, you won't show up. It's that simple.
You get to pick one primary category (your main label) and a few secondary categories (extra labels for other cabinet and remodeling services you offer).
Here's what a typical cabinet maker might choose:
Pro tip: Not sure which categories to pick? The checklist below will walk you through exactly how to find the best categories for your cabinet maker business.
If categories are the folders, services are the specific items inside. They tell Google (and potential clients) exactly what cabinet and remodeling work you offer.
Let's say someone searches "kitchen island installation near me." Google will check if you have "Kitchen island installation" listed as a service. If you do, great—you might show up. If you don't, Google assumes you don't offer it.
Think of it like a project menu. If a service isn't listed, homeowners won't know you do it.
Services a cabinet maker might list:
The more services you list, the more searches you can show up for. Just make sure you actually offer what you list!
Here's your action plan to get more kitchen project leads:
Not sure where to start? The checklist below will guide you through the categories and services in just 20 to 25 minutes.
Work through each item below. By the end, your profile will be optimized for better local rankings.
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How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
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How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
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Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
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How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
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How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
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How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
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