See how top appliance repair technicians use Google Business Profile to attract more repair requests. GMB Everywhere reveals their exact strategies and makes it simple to replicate.
Imagine a homeowner with a broken refrigerator on a Saturday afternoon. They pick up their phone and type "appliance repair near me" into Google. A list of repair services pops up—some at the top, some buried below.
Ever wonder why some appliance repair services show up first while others don't? That's what we're going to explain. And don't worry—we'll keep it simple.
Your Google Business Profile (or GBP for short) is basically your appliance repair service's online business card on Google. It shows your name, address, phone number, hours, photos, and reviews. When someone searches for appliance repair, Google decides which profiles to show based on a few key things.
Google wants to show people the best, most relevant results. So it checks three main things about your business. Think of these as the "three pillars" that hold up your local ranking.
This sounds obvious, but you'd be surprised how many appliance repair services have the wrong phone number or old hours listed. Google checks if your business name, address, and phone number are the same everywhere online. If they don't match, Google gets confused—and confused Google doesn't show your profile.
Quick check: Is your business name spelled exactly the same on your website, Google, and directory listings?
When someone searches "washing machine repair near me," Google looks at your profile to see if you offer that service. If you haven't listed it, you won't show up—even if you fix washing machines every day.
This is where categories and services come in. We'll explain these in detail in the next section. For now, just know that telling Google exactly what you repair is really important.
Google reads your reviews. Lots of good reviews tell Google that customers trust you. Replying to those reviews shows that you're active and you care. Both of these things help you rank higher.
Think about it: would you hire an appliance repair service with 5 reviews or one with 50+ reviews? Google thinks the same way.
Here's the good news: You don't need to be a tech expert to improve these things. Most of it just takes a few minutes to fix.
Now, let's dive deeper into the part that trips up most people: categories and services. Once you understand these, you'll be ahead of most appliance repair services in your area.
Remember when we said Google needs to know what you do? This is where you tell it. Let's break this down into two simple parts.
Why this matters: Of all the things you can control on your Google Business Profile, categories have one of the biggest impacts on your local rankings. Pick the wrong ones, and you won't show up when customers search. Pick the right ones, and you'll appear for the exact services you offer. Our case study proves that adding relevant categories doesn't hurt your rankings—it actually increases your visibility.
Think of categories like labels on a filing cabinet. Google uses them to sort businesses into groups. When someone searches "appliance repair near me," Google opens the "Appliance Repair Service" folder and shows what's inside.
If your business isn't in that folder, you won't show up. It's that simple.
You get to pick one primary category (your main label) and a few secondary categories (extra labels for other repair types you offer).
Here's what a typical appliance repair service might choose:
Pro tip: Not sure which categories to pick? The checklist below will walk you through exactly how to find the best categories for your appliance repair service.
If categories are the folders, services are the specific items inside. They tell Google (and your customers) exactly what repairs you offer.
Let's say someone searches "refrigerator repair near me." Google will check if you have "Refrigerator repair" listed as a service. If you do, great—you might show up. If you don't, Google assumes you don't offer it.
Think of it like a service menu. If a repair isn't listed, customers won't know you offer it.
Services an appliance repair technician might list:
The more services you list, the more searches you can show up for. Just make sure you actually offer what you list!
Here's your simple action plan for your appliance repair service:
Not sure where to start? The checklist below will guide you through the categories and services in just 20 to 25 minutes.
Work through each item below. By the end, your profile will be optimized for better local rankings.
Explore optimization guides for similar repair services
Complete suite of professional tools for Google Business Profile management
How to use:
Open any business on Google Maps - primary and secondary categories display automatically beside the profile
Features:
How to use:
Search for any term on Google Maps - click the Local Scan button to compare all GBPs
Features:
How to use:
Open any business on Google Maps - click the 'AI' button beside the GBP to use AI features
Features:
How to use:
Open any business on Google Maps - click the 'Find more' button beside categories
Features:
How to use:
Open any business on Google Maps - click the 'Basic Audit' button beside the GBP
Features:
How to use:
Open any business on Google Maps - click the 'Review Audit' button beside the GBP
Features:
How to use:
Open any business on Google Maps - click the 'Teleport' button beside the GBP
Features:
How to use:
Open any business on Google Maps - click the 'Post Audit' button beside the GBP
Features:
Join thousands of agencies and businesses using GMB Everywhere daily
Join 250,000+ users who use GMB Everywhere to analyze competitors and optimize their Google Business Profiles
Install GMB Everywhere - It's Free